 We are now in 2011. It's really the time to use the eye from the sky. We can measure things on the Earth, especially on cropland from satellites. My real motivation is to start using this kind of technology that can help feeding the world. We have to feed all these people in the world. The problem is the water scarcity. We really have to develop very good information systems. In the end, what counts is what happens in a particular field. That particular field has to produce more with less water. If we don't measure what's happening and if we don't guide the local advisors and the local farmers, this is not going to happen. We invested a lot in space technology. All these systems are up and running and we are not using them. A satellite can scan the Earth, can scan the crop. We can measure spectral reflectance, we can measure temperature of the crop and the temperature tells you very much whether the crop is healthy. The satellite is reading the leaves. How much carbon is taken, how much water is used, we call that PI mapping, pixel intelligence. The vision of us is to make smart pixels for smart phones. Millions of people can start using that information. What it really means is that a farmer in India can get that information on his smartphone. Then that local firm in Punjab will really convert it in something like you should irrigate on Tuesday and you should irrigate 40 millimetres which basically means you should open the gate for three hours. So the strength is that we combine the smart measurements with the local knowledge By using this technology and by sending information to people in the field we directly give them access to information which I think is fundamental to improve the world.