 As you think about like future growth, does the desire to ever open up on a mudwater shop come to mind? You know, obviously it's good marketing too. I think like the drink I just made is wonderful. And so, and I know you guys have a whole menu of different, you know, different recipes that go with it. And so it'd be a really interesting way to share that with the market. Do you ever think about a retail strategy, obviously post COVID, but it seems to make sense. Totally. I mean, we kind of look at the whole coffee ecosystem, right? Like you have, it's a beverage, it typically comes in a vessel, like a mug. So we're thinking through mugs that maybe have like a frothing mechanism. A lot of times there's like content involved where you got your coffee in the newspaper. We're investing heavily in content. We're building sort of like a Red Bull media arm, but for health, wellness, lifestyle, and psychedelic research, so like mental health research. And we will be publishing that starting in Q2. We're going to launch our first like physical, it's actually going to be like an old school style newspaper that we're going to launch. And then like you said, I think the physical location is a huge part of why coffee is so big. Before Starbucks cafes launched, like coffee was largely like a blue collar is like drinking in the military. There's Folgers and whatnot. And then it became that third location in that, you know, whether people wanted to drink coffee or not, they go and grab a quote, unquote cup of coffee with somebody and that's just like synonymous with going to chat. And so I think that there's a huge potential to take what we are doing and apply that to a physical space. So I mean, we just had a meeting with a former CEO of Starbucks actually, and it was a pretty interesting conversation that my co-founder had with him. And he asked the same question and we had the same answer. But we also were like, but we're not going to have coffee there. Right. And he's like, didn't really, he didn't really get it. But yeah, I mean, I think having a cafe type space, I don't know if I'd want to call it a cafe even, but like a space to go that sort of rethinks how we how we find energy productivity, a community, those types of things is something we're really interested in. But also for our D to C business, it's interesting because as an acquisition tool, right, like you can the best way to try our product for the first time would be like someone like you who know, who like has their way of making is like, dude, you got to try this, like, here's how I make it and give them like your secret recipe. But that can also be facilitated like by a trained barista, right? And then in a cafe environment, allowing for people to sign up for, you know, their automatic subscriptions, like we have 70,000 subscribers now. And so using using that as a place where people can go try it for their first time in an amazing format, whether that's hot, cold, blended, and then they can just sign up for their monthly deliveries on the spot is something that we and our investors are really excited about. It's amazing because it's like completely green opportunity, right? I'm just thinking out like out loud, you can call it the mudroom. You don't you don't you can just differentiate. It can be like almost a place for creatives as well. Or there's just so much there that the coffee market has kind of positioned themselves in a certain way and that leaves a really interesting opportunity for differentiation. Yeah, and like the our brand, it's, you know, mud slash WTR. And I think that slash is symbolic for like being able to be malleable across different verticals. And so like we were hypothetically calling these locations like mud hut. So and you do HUT things like that. But yeah, yeah, you're spot on. Like I think that we wouldn't necessarily try to clone the cafe model. It'd probably be cafe plus. Like we would we would probably have you could order beverages, but there would be like maybe a members only area where there's meditation classes and maybe even like a nighttime hangout spot where it stands alcohol. And we incorporate some different elixirs that are conducive for, you know, socializing and whatnot, relieving anxiety. Maybe it's the opposite side of the spectrum to where we're about to launch a nighttime blend. So the best morning ritual or the morning ritual you choose is sort of determined by the night before, right? Like if you don't sleep, you know, a lot of people like turn into their coffee because they're like, I'm dead tired. If you sleep amazing, like you might not need to rely on a drug for energy. Instead, you might look for other things that you're looking for, of course, like focus and whatnot. But in regards to like socializing, too, I'm really interested in that space, the alcohol alternative space. So those are definitely both things we're thinking about with like a physical location.