 All right, what's up guys now on today's video? This is a raw message. I know it's Monday and I Feel like I need to come on here and talk about something that it's been on my mind I've gotten a ton of messages Over the last three or four weeks. I know a lot of coaches are scared They're panicked a lot of people have folded their business they they're trying to go find new work Which is very difficult to do and there's this big mindset right now of scarcity and I would say you know if you watch the news and and you Are thinking negatively that should be a normal thought you should be scarcity minded Because you're not thinking about controlling the situation you're letting the situation control you And that's a tough spot to be in whether you are In business or you're trying to start a business right now or you had a successful business a month ago and Right now you're scrambling you're trying to figure things out But what I'll tell you is The majority of people who are scrambling right now They're in that spot because they don't have the fundamentals of business down They didn't consider Going through the fundamentals before they start their business and they're doing things that Are very like It makes your business very easy to break if something like this were to happen or let's say your clients were out of town for a month Like whether the You know the virus epidemic what if you want to call it happen or not there could have easily been something else that would tear a lot of business owners business apart and that's because People a lot of businesses do not focus on the fundamentals They're not focusing on marketing. They're not focusing on sales They're focused on all of the other stuff. It simply doesn't matter at the beginning and it's funny though because I've seen a Lot of people on the other side of the fence who are just fine They're They're running their business as usual Because they're thinking positive they're thinking okay, this happened great now. I'm gonna do this They're not considering. They're not pondering. They're not taking six weeks to figure it out They're diving in and this is something that you can do and one of the arguments I've seen is well You know if my business isn't making money right now. I should go get a new job. Well How are you gonna go do that your business should be your job? Your business is the thing that gives you all of the opportunity in the future But most people don't look at it that way and it's I Don't want to say it's sad to see but a lot of people have given up and I made a video about this in our mastermind. This is like three weeks ago three and a half weeks ago talked about People who give up right now. It gives you more opportunity to succeed in the future Right I'll give you a great example because My training business was built on the right foundation the next six months 12 months My competitors who were in my space in my in my city Their business wasn't built on the right foundation. So they're all doing nothing right now nothing set up so What's gonna happen to that? Well, I'm probably gonna swallow up every single one of their clients and I don't feel bad about that because I'm still operating I'm not going away. I'm not hiding behind the rock and Those are choices they've made and that's because they didn't have the foundation right Now, let me let me explain. What was the right foundation? Well, that means You're running it like an actual business Not like a trainer not like a coach I've said this at nauseam Since I started this channel But a lot of people who Avoided trying to set things up the right way or trying to set up billing. There's a lot of people who set up Band-aids on their business and right now they're bleeding massive cuts and if you don't have the foundation set up then It's very easy when something like this happens that you'll just vanish you'll go away if you think about You know, well, how do I set up the right foundation, you know, what what can I be doing to improve things right now? first off it if You have time Which everyone does go through some of our YouTube videos. I've already given you solutions over the last I Would say the last month go look at all of our videos watch them from A to Z and just go do go do it and I Know for me personally I'm gonna do my part To make sure I can help you but you have to do your part and take action. I Can't force you to do that. I know with coaches that are on our program There's there's more skin in the game because they're investing money. So they take it more serious That's that's how life works when you invest money when you have skin in the game You're gonna ultimately gonna take life more serious more urgency Got something on the line there and I want to call out Some people here that I've gotten emails. I've gotten texts. I've gotten Instagram messages that are Deciding not to start your business or deciding to fold what they're doing Because of the situation and here's a question you have to ask yourself, right? It's really two questions Number one Do I want to work for somebody else? Yes, or no, you can't say well, no, I don't want to work for someone else, but I don't want to start a business either It's clear. Do you want to work for someone else? Do you want to be? Submitting to a boss do you want to be? Waking up at a certain time wearing certain clothes going to the office at a certain time Do you want to be told what to do all day? Yes or no? Have to be kind of that Number two. All right. Do you want to be the best at what you do? Yes or no if the answer is no Probably shouldn't start a business the answer is yes That means that means you're looking to do this for a long period of time and when something like this happens again Like because you have the right foundation and you're in it to win it. I talked about that on Friday's video then You will know that stuff like this is just part of the game So consider that Do you want to work for someone? Yes or no? Most people if I if I ask them that Don't tell me no, they don't want to work for someone, but they're not willing to do the work To not have to work for that person anymore. That's straight up facts. I know for me That this is my mindset. I don't want to work for someone so bad Right that I will be willing to do whatever it takes. I don't care what I have to do as long as it's legal To survive. I'll sell everything I have. I'll give it give rid of everything I'll go sell water on the on the highway. I Don't care what I have to do, but that's my urgency that I have most people don't think that way most people are Expecting to fail with their business. So then they just go back and work for papa So you have to change the way you think about yourself and you have to be firm on that and I'm the type of person That I know what I want I know that I am so afraid of having to work for someone that I'm going to do whatever I have to do to make sure that doesn't happen and I've done that have proven track record had started multiple businesses and That's because I don't want to go back to that life. I know what that life was like for me. I was anxious I Hated waking up in the morning. I Hated working for somebody else. I hated being told what to do I hated having structure from from somebody else that was giving me structure hated that I Hated driving to work. I hated being stuck in traffic. I mean I could go down the list I hated being told when to go eat When I could go like to the bathroom so these are decisions you have to make and This is why I really do feel this people Who start a business right now if you're a coach that's watching this or personal training by starting a business right now? That's telling me you're gonna be able to get through anything. That's telling me you have a lot of guts By going deeper and grinding it out right now and doing more than what you've been doing if you if you have a business That's showing me that you're in here. You're in this for the long haul You're not like one of those people that's in my area that has really tightened up and and they're like, you know what? I'm gonna wait. I'm gonna wait it out. I'll tell you right now guys like I've never been in more attack mode in my life with my business and I started my business back in 2009 That was probably one of the one of the worst times to start a business if you had to have someone That was with in that recession Right, so I've already been through this bullcrap. I already know how it works and this is gonna test you mentally With what you're doing But I know for me, I've already answered those two questions. Do I want to work for somebody? No, do I want to be the best of what I do? Absolutely. Those are crystal clear for me and So I challenge you Ask yourself those two questions when you when you can legitimately look yourself in the mirror and Commit to yourself that I'm gonna do this No, no matter what and I'm gonna be the best at this no matter what and even if I start the very bottom I know that daily. I'm gonna just see a small little improvement and when you do that you would be shocked with what you can accomplish in 12 months And that's the way I look at our mastermind program coaches that join our program 12 months later If they put the freaking work in like how I expect them they should see massive differences And we there was a guy In August of 2018 was making three thousand dollars a month 15 months later. He's making twenty thousand dollars a month Right, was that lucky? No, did he work his ass off? Absolutely Was he freaking committed? Yes Did he question anything? No He woke up on a mission and he did the work and I know this is a More of a blunt message and I don't care if there's a million people who watch this I know the right coaches the right businesses are gonna resonate with this and they're gonna realize you know what? Right now this situation is something that can either control me or I can control it Like you can watch CNN all day and be ready for a trumps like daily press conference Every day and then be complaining after that or you could be watching Netflix all day like it You determine the choices that you make and the facts are where you are in your life right now It's a collection of all the decisions you've made So if you're working for someone you've decided to do that If you have a business you've decided to do that if you have a successful business You've decided that if your business is broke right now You have decided that like no one is doing that to you Where you're at is based off of the decisions you have made in the past. All right, that's it guys There's nothing else I need to say about that And just know if you're if you're wanting the right foundation with business Go through our videos go like invest in yourself. Go go check out our e-book check out our mastermind program like Our stuff works Blood out it didn't work. I wouldn't be making so much content I wouldn't have given away so much free content if I didn't believe on the other side of that that we would be able to help coaches give results and I know you're probably not going to find another person on YouTube that's more committed than I am to put out content With something that's this specific About helping coaches That's it guys. Hopefully this helps If you're like, oh, that sucks Ben Ben's too mean just unsubscribe from my channel like not gonna help you If you've been watching our videos and you're like, oh, these are some great ideas and you're not outing on it guys like the fundamentals is learn implement tweak learn implement tweak do that daily and You get results like it's unbelievable what happens when you take a little bit of action and Then from there what happens is because you take action you Start to see results and in your brain you become more confident and Then you're like, wow, this is working. I should keep doing this Well, most people do though is they get distracted. They're like, oh, that's working now. I'm gonna get distracted Distraction is the enemy and that that Destruction is killing a lot of people right now because they're trying to find other ways To get a job or other ways to make money and it's just not gonna work So you should be honing in on your business if you have one if you don't have one you should be looking to start one right now and Ask yourself those questions I mean straight up. Do you want to work for someone? Do you want to be the best? You don't if you want to work for daddy then like get that out of here Right, you want to work for Papa? I'm not your guy. You don't want to be the best in your area I'm not your guy, right? I resonate with coaches who want to be at the top They want to dominate they want to look at their competitors and be like, you kidding me with this guy Roast these these fools All right, and they are certain the coaches I work with are certain they don't want to work for anyone. All right, that's it I'm done