 What is it? As like that's the biggest thing that holds people back like is is is content like is is is making is is trying to be too perfect and that's that's where you're that's what you're experiencing. You're doing video after video take after take because you're you're thinking that it has to be so perfect and that's that's exactly what what it doesn't have to be like it doesn't have to be perfect. Like and again look at my YouTube videos like my YouTube videos I still don't know how to edit like you know how to edit more than I do Christie. Like I don't none of my videos are edited none of them, but for some reason people gravitate to me clients find me my YouTube subscribers are increasing my money is increasing. The content again it's just the content that's all it is man it has nothing to do with the how perfect it is at all like. So that's why when it comes to Facebook advertising or answering your question, you know, and I know this is a long answer, but it's important because. you're not the only one that thinks that way I have many people that want to hide behind and it's not that you want to hide behind the camera and put out a different. You know person or or or content is not you do have you have so many videos it's not even funny, but other people. They don't even want to put out one video they want to hide behind the camera and let a stock image or let a stock video do the work for them. And so all i'm saying is that when I scroll through my newsfeed and i'm just looking through seeing what everyone's posting and seeing what everyone's up to and all of a sudden I come across a sponsored ad. Right away and here's here's here's you know tip number one tip number one is what a lot of businesses do is all put their Facebook business page and that and they'll name it their company name. that's what I did first I first did that I first did that like my my inspired digital I first my Facebook business page. I had it first named inspired digital, but again I kept I had to be I had to I had to you know listen to my own advice. And the advice that I give businesses is where it's like no the name of your business page needs to be your name. Not your company name now the username the at that could be your company name so up here Facebook.com forward slash inspired digital that's fine I want you to customize all your links so just like down here. Twitter instagram snapchat linked in Pinterest everything my Facebook business page everything is Facebook.com forward slash inspired digital. But the actual title of the page is my name, because this is what it looks like in the newsfeed. As I wonder why what I want to I think mine says my name I think yeah yeah okay so so we'll get to it, but here's my point. As people scroll through and they see a sponsored ad where a lot of businesses get it wrong is again they name it their business name and the problem with that is that right away, I see it if you're advertising to me right away, I see it and I automatically know it's an ad. Because it's some random business name and I don't even know that business and now I see the word sponsored right away and add and I keep going. But when you change it to your name it just looks like it blends in now I still I still see the word sponsored but at the same time I see the word Tanner. And the name it just blends in and I just maybe assume that it's one of my friends right so it's just it blends in and then and then and then number two this guy right here, this is him. So is that him that's him that's Tanner yeah that's Tanner that's this guy right here and he his picture is right here in the profile and so. Number one your business page needs to be your name number two this needs to be your face which it is on yours it is on yours. But what we're talking about is the content that's what you brought up was the video that's Tanner now this might be his assistant that could be his sister I don't know I haven't listened to the video but that's Tanner. So the fact that I see him that's the magic that's the magic and now again in the retargeting so let's say, for example, this is you. you're talking about your training you're talking about your webinar coming up next Wednesday, this is a one minute and nine second video. What he's doing what he's doing right now is he's capturing an audience, so he knows that I watched it for 50 seconds 51 52 53. He knows that I watched it for the whole thing so what he's able to do and look i'm not clicking learn more i'm not clicking like i'm not commenting. But what he's doing is he's able to create an audience around the fact that I watched it. So in his Facebook ads manager he put a custom audience together of those who watched his video and it doesn't even have to be the whole thing he could create a custom audience of those who watch 10 seconds. He can create a custom audience of those who watch 15 seconds and again that's where your ROI is that. So that's why with you thinking yesterday that you can run one single ad to one webinar and get people to opt in it's not going to happen. So with this guy doing I did I didn't opt in I haven't click learn more I did not go to his landing page I did not give up my name and number but he's able to capture the audience of those who watched it for 30 seconds. And now what he's going to do because he's a smart marketer I know I know of this guy. What he's going to do is tomorrow he'll send me another ad and he'll only send it to those who watch the video. So that's why with you you want to do it weekly. So next week we're going to run another ad and we're going to we're going to target those who watched last week's video because those are people who only watched it. But but again for someone to sit here and watch it for a minute long. There was interest. Now now again what caught my attention his name right away his picture and the fact that that's him. That's what caught my attention right away and that's what would make me stop and maybe put in three seconds maybe five seconds maybe maybe 10 seconds. But again for someone to get to 30 seconds for someone to sit here and watch a minute of it. That's a long time. That's someone that I want to show my next ad to. So you if that was you people are going to see you and they're going to like hey I like her and then they're going to keep going. But if you capture the audience and you show them another ad next week and then you show them another ad the third week by that time people are going to start falling in love with you. They become indoctrinated. That's video. So as I mentioned this a million times to you before people become indoctrinated from watching video and what indoctrination means what being indoctrinated means is the fact that because I keep seeing you. I automatically psychologically and this is the human brain. This is the way the human brain works after we see an individual on video several times three, four, five, six times. We automatically think we automatically think that we know them. We automatically think that we can trust them and we automatically think that we can do business with them because I keep seeing them on video and that's social proof. But but again to answer your question really is the fact that if that wasn't you it's going to take you many, many videos it's going to cost you many, many dollars in Facebook advertising Instagram advertising YouTube advertising. It's going to cost you a shitload to try to get my attention because I don't even know who's trying to get my attention. All I see is a bunch of people fired up at an event. I don't know who the hell is who you know So hopefully, hopefully that makes sense. That makes sense and that makes sense. And that's why this guy Tanner I don't I know of him because I'm in the marketing space. This guy's a digital marketer but but but I don't really know more of that. What I do know is the fact that I keep seeing him. Like I keep I've seen a million videos on this guy literally a million videos on this guy and how and why because he keeps retargeting me. Because I keep sitting here watching them. I never I never look I click learn more. And so now he got to me in another audience. Audience number one was the fact that I watched it. Now he has me in another audience of me clicking and coming over here to Facebook Messenger. Now he has me in another audience. So now he's able to really retarget me. He knows that I'm interested. He knows that I click the ad. He knows that I came over here. Now I'm not going to start the message with him, but at the same time that's his data and he knows that he knows the fact that I got this far and why not show me the next ad. And that's why I keep seeing his ads because I keep clicking on his shit and keep seeing what he's doing and he's capturing audiences and retargeting. That's that's why that's why I keep seeing them. So, so what happens to what happens to mine now when you say we are going to run it. I just want to make sure I understand we run it every week. So even if after The master class is over. So it's over on Wednesday. Yep. On Thursday, you're Hey guys, this is Christie. Hey, we had such an exciting time yesterday on Wednesday. Oh my gosh, we had so many people register for the master class. We are so excited and so fired up to be helping people. Guess what, we're going to be doing it again next Wednesday. We have an amazing event and I have so many things planned for you. You're not going to want to miss. I know you watched our previous video. You might have even got to our landing page. But for whatever reason, you didn't register. I want to give you another chance right now and I want to let you know that we have plenty of time. It's next Wednesday and make sure you get registered because there's only 50 spots available. And I need you on that line. So click learn more. It'll take you straight to the page where you can get registered and I'll see you guys next Wednesday. And all you're doing that message is going to the people who watched your video or landed on your page last week. So my group program, I'm ending it so that I can begin coaching. So my question is, if we run again, is that going to be have a waiting list for them or what It's not a waiting list. It's just what you want to plan is you're not closing anything right now you're it's it's open and it's a weekly event that you're doing And you're going to you're in and you want to strategically plan it out that way. So You're going to have to do both you're going to be you're going to be doing a live webinar every Wednesday, getting new clients into the program. And at the same time, you have the program going. So what you're going to have to do is you're going to have to just simply Schedule it accordingly. You know, if I if I if I were if today today's Friday. So if you had a webinar today and you promoted all last week to get a few people to register. Now you have a webinar that you're going that you got going on right now today, Friday. Then then then then then the coaching starts today coaching starts a first call starts today. But again, you're going to do another one next week and that coaching class number one isn't going to start into the following day or the following week. So you're going to overlap, you're going to have overlap, you're going to have people every week that are that are joining your joining your your program, but they're starting at a different time. That's why that's going to get overwhelming. I think I think I'm getting what you what I'm hearing you saying what I'm hearing you saying is this one that I'm doing on on on. When onto on on Wednesday. Mm hmm. It's over and I'm going to sell my 497 offer. Mm hmm. Right. And that group program is going to start by the 19. I mean by the 2023. They'll start coaching them. But you say what I'm hearing you saying just because you're coaching them still continue doing another one. Yes, you have to. But then they have a different cycle that what this one is closed there's a new one going on. Yes, yes. Yes. So so so the way you can the way you can kind of look at it is is every week, every week, you're you're you're you're you're coaching multiple groups. Okay, this week this group is closed, but next week we have another group that's opening the following week the third week we have a third group that's opening, you're going to you're going to have you're going to have many groups. And you don't want to be too over you don't want to get too overwhelmed. Yeah, because it was each one is eight week course. Yeah, I'm kind of worried a little bit. No, you don't have to be because you'll have, let's just say you have four groups that are all in the eight week course, but they're on different weeks. They're on different days. Okay, different days and they're there, they're on different weeks. So if I start this week with you today. Okay, we're in week number one, but you're still promoting at which I don't have any idea. I don't know and I don't I'm just a client of yours I don't care how you're promoting but let's say for example, I'm in your group today this week and then you're still promoting and then you start another group next week. Next week group they start week number one next week. Right. And then and then you're still promoting and then you get people in on the third week, those people in that jumping into your third week. Those people that group is starting week number one. So, so you're going to just have, you know, multiple groups in different weeks of the process. Okay. At one point then you'll be, I will know I like after getting a lot of people so that I'm not doing that. Yes. Here's what I would highly recommend what I would highly recommend is go out there and do that, and get, and get your first, get your first. Get your first 10 clients. Okay. Get your first 10 clients. After that, you're going to know exactly what to provide you're going to know exactly what the market is demanding you're going to know exactly how to coach these these these clients you're going to know exactly the questions that they have. You're going to know exactly what is is is wanted and demanded, and then you just turn it into an automated webinar and an automated membership course hosted on Cartra. So you're not going to be doing these live weekly coachings all the time. Now you can what I would do here's here's here's what here's what I'm going to, I'm going to have you do here's what I'm going to encourage you to do here's what I'm going to actually do is not just require you to do and not just encourage you to do but I'm going to tell you to do it you're going to you're going to do it you're going to you're going to take this simply you're going to take it up you're going to simply, you're going to be. Once you get your first 10 clients and once you solidify and really, really, really wrap this all in a package and you know exactly again what the what the clients want you're going to record it you're going to put in a membership course. The membership course is recorded videos, and you're going to start running Facebook ads to your webinar promoting that it's an automated webinar so no longer it's a live Wednesday know it's recorded. So I'm running Facebook ads to watch my recorded webinar, and they're buying my membership course which is 997. So now we're going from 497 I'm going to take it a 997 and that 997 you're buying my membership course which has 17 videos of everything that I coach on. So now it's automated now it's membership course, and now you provide with the 997 you provide one weekly group coaching on zoom. So it don't matter what time of the month that I'm buying your course I watched your recorded webinar I saw your Facebook ad I registered I watched your recorded webinar. I bought your membership course now I have access to your to your to your 27 videos, and every Wednesday, you do a live group coaching for everyone in the course. And that's a live Q&A. So there's no more weeks there's no more eight weeks you put it all into a membership course. And now every week you hold you you you you conduct a live Q&A. So no matter where someone's out in the membership, like, let's say, February, you have a ton of people that buy your membership course. So it's a eight week membership course and everybody can go in it and log in until their car to membership, and they can go on their own pace. But every week, you show up live. That's why I'm paying 997 because I'm getting I'm getting Christie maybe you do it twice a week twice a week every Tuesday and Thursday for one hour you do a Q&A. So no matter where you're at no matter what week you're on. I show up every Tuesday and Thursday for one hour and I answer everyone's question. That 997 is the perfect price point for that. In fact, like I told you yesterday, I purchased a $5,000 course. I purchased a $5,000 course. Let me show you. This is this is one of my number one mentors. This is why I learned a lot of stuff from this right here. Yeah, that guy. Yeah, yeah, this is this is my number one guy that I learned a lot from. Here's my point. I spent 5,000 for this course. And what it is is video. It's video. It's video. It's not live. It's video. It's video. But what he does do is he does does provide a live call a zoom call every Tuesday and Thursday. So so twice a week. He shows up live to answer questions. I spent 5,000 for this. So he did this on each topic and line them up. Yes. Yeah, you're eight week week one week two week three. You know, so so so that's why what you want to do first is you want to solidify the offer and that's going to happen by getting a handful of coaching clients first. So so don't think that you're going to be live coaching like that all for the rest of your life. No, not at all. You're going to burn out. And I told you this on call number one. I don't know if you remember but but you're like, oh, I like I like it. Yeah, that's fine. I was like, Oh, wow, you could like it but it's just it's exhausting like it's exhausting when you're doing, you know calls every every day but but but this is just how you skill. It doesn't allow me much time by doing it because I still have my job. So, yeah, yeah, of course, of course. So that's why you want to go out there and get your first 10 clients. Make sure you know exactly what the offer is. And then you put it into a membership course and you sell this and that's why you can sell that for sure at 997 for sure minimum 997. And it comes with a weekly coaching Q&A where we jump on live every week to answer everyone's questions so no matter where you're at in the course everyone's going to go at their own pace. Everything is recorded. Everything is here. And the value is second to none. You provide great value all the coaching there and that's how you just take it to the next level. In 997 you start doing the math on 997. You know you start doing a couple of those per day, making a couple thousand per day and you haven't spoke to anyone or done one live webinar. You know what I mean? So that's why yours took you so long because when I look at yours, it's all like perfect. I mean the way you have it in sequence in like I was looking at it yesterday was like wow. Well you have it. Looking at what? Looking at what? When I showed you, what did I show you? You showed me different, you know there's there's a sequence on the for email. There's also pages, but all of them have courses in each one. Well this is this is I'm almost done with this but this is the layout of it so this is what I'm going to be selling for 1997 this these are the numbers that I showed you yesterday it's this course right here. So, so I'm almost done but but this is the course so that's why you'll have your course week one, week two, you know week three week four, you know so so in here all it is is just is just video, you know video of me teaching you, you know what to do, you know this is just a video look. And I'm not even on camera on any of these videos. See so all I'm doing is teaching you know so. So, this is where you want to be, you know, in the future I would say go out there and start running ads and go and get go and get a handful of clients, January, February, but by March, by March, we should now have a training course we should now have videos of eight weeks. And detailed training videos and we should be selling this at 997 minimum for you. You know, okay. Okay. So, so, and it's taken me a little longer like I'm going to be I'm going to keep it real because of freaking my kids like shit like I have been changing diapers. It's like, I mean, but but it's like dang do I tell people I'm like man, you better go get your business done before you start having kids because the moment you started one kid was easy I have a 13 year old son one kid was easy but now today I have two babies. So, so that's a little different when you're working from home and you're changing diapers all damn day, and babies are crying all damn day and no one sleeps and it's like, that's a little crazier so that's my only hiccup. No, she doesn't like she stayed home mom. Um, but it's still it's still not easy for her to juggle two kids. And in both of them are crying and you got to feed both of them at the same time it's like it's not easy for one person at all like I don't know how people do it like I really don't. Like I'm in the trenches I'm experiencing it I don't know how people juggle multiple kids when they're babies. You know, I can understand when they're years apart like you got a five year old and then you have a one year old like I can understand that that's easier but. When they're both in diapers and they're both crying and they're both going crazy and they both don't talk yet. It's like dang that's a little different like, but no excuses but I'm just saying that's where a lot of my time goes is is raising my little babies right now. So my whole 2020 has been has been a little thrown off but now we're in the new year and now my kids are getting a little older. And my wife is able to manage it a little bit more but I'm back on my grind as far as completing my course and and those numbers that I showed you yesterday. That's going to be a reality. And that's a reality for you to that's why I'm just giving you you know context of where you should be going with with what you're thinking. You know, weekly webinar weekly Wednesday okay great but go get your first 10 and let's turn that into an actual membership course. So we're not going to turn this in off actually we're just going to keep keep it on the machine. They are just going to keep it on. Yeah, you know what it can be it well if you're doing one ad and you're doing and you're saying dates in it, like, if you're doing a video ad and and I see you in the news feed and and and you're talking about a specific date. And that's when you'll have to go and do another ad, you know, you'll go do another one, you know, and because you're talking about specific dates, which you'll you'll do it's easy I mean you're just doing a new video every week, a new video every week. You know, and in those videos you're talking about the success that people are having from the previous week. You know, so it gives you good it gives you good, you know, content to even talk about is the fact that you know now we're now you're on video number three. And now you have some success stories maybe you have some testimonials maybe you have some some students in the program that are fired up that you're able to interview. You know, and that becomes your Facebook ad. You know, and what are you doing with with by that time week number three week number four, you're retargeting everyone from week number one week number two. That that that been watching the videos but haven't opted in they haven't registered people that have gone to your website, but they haven't registered you're retargeting those. And so you're going to want a new video every week a new video every week. And and and baby. Can we appear. Yeah. Little bit of the babies that he or she I don't know. But content little boy yeah little boy. So, going back to mine. Can I see if I bring a spreadsheet. Of list from another place. Instead of doing it one by one. Is there a way in catra that I can just upload it. You have to, you have to know you know what there there is yeah there is there is. Okay, don't worry about it I'll get it. Yeah, I think through the list and through the contact next okay. Yeah, there is now now what what you'll want to do also though what what's even what's even, you know, just as powerful actually not just as powerful but also powerful is the fact that are effective is the fact that you can upload upload that list to Facebook as well like I told you yesterday, and just create an email custom list, a custom audience I should say, create a custom audience inside of Facebook with that email list and run Facebook ads home. So that that's possible as well. Oh, yeah I can take it and run okay that's what you were explaining yesterday. So it doesn't have to go on my regular. Just leave it alone I'm thinking leave it alone and just do it separately. What do you mean. No you said leave it here so when I bring it over. You said create a separate email list for that. You can if. Well, no I said put everything on one list put everything in cartridge like put everything on that one email list. And then and then what you can do is yeah you can always send them an email but but but what I was saying is taking the list and uploading it to Facebook and creating a custom audience and targeting them on Facebook, you know with an ad. Okay, so what you would like me to do is to download the list right download the list download the list. And we'll get it into cartridge for sure but but just download the list download the list and let's create an audience. Let's create an audience do let's let's do that on our next call. Download that list and then I'll show you how to put it into cart into into Facebook and create an audience around it. Okay, so do you want me to send you a message what do you actually need for this one beside the video. What do you need from me. I don't send me your Facebook login I don't have Facebook login anymore. Yesterday. No, I logged into your cartridge yesterday but not your Facebook. Oh, you don't have it anymore. Okay. You're just your Facebook login the email and the password and then I'll log in and and go into the ad account, but that is all I need and then and then you just put that video up on the business page. And, and, and that's it. And that's it and then and then as far as the, the people that we're targeting is female only. Yeah, for sure. The ages. The ages are between 40 and all. Yeah, we'll walk all through that we'll go through all that together. Like I'll show you that we'll work all that we'll do all that together on our on our. Here's what I want you to do email me your password for cart for Facebook and then upload that video to your business page. And then, and then send me your email list send it to me in a file. So, download it or export it off of whatever platform, export it and when you export it it should go into an Excel and Excel spreadsheet or or a or a TXT I think it is file. So export it and then email me that list and then schedule another call and we'll spend time putting together the custom audience and running the Facebook ad. So we're going to do the ad tomorrow, start the ad tomorrow. We can either. Yeah. My, my, my business on Wednesday, my master of classes on Wednesday. Okay, let's do it then. So schedule a call for tomorrow. And then, and then, and then we'll go from there. Okay, thanks. Bye.