 All right. One thing I do want to do, hi, when people come in, let's give them a round of applause like now. Welcome. All right, good, good. Welcome. Welcome. It's like a sushi restaurant, right? All right, guys, let's get going. My name is, oh, my name is Arson. I am an SEO. That's my Twitter handle. If you guys have questions, concerns, comments, compliments, that's the Twitter handle. Hello. All right, I'm also the founder of Top Hat Rank, we're a search and social marketing agency out of Los Angeles. Actually, we're not in Los Angeles. We're in Sherman Oaks, close enough. Today, I will be talking to you about SEO 101, best practices for 2018, 2019. We're going to cover four topics. Current state of SEO, what the hell is the knowledge graph? Don't overthink voice search. And welcome. Welcome. Welcome. They hate me. And we're going to do SEO tips for 2019. You guys excited? Louder. For the people in the room, hello, welcome. Sorry. Are you guys are getting tired? Welcome. OK, awesome. OK, here we go. So SEO in 2018 kind of sucks. We've had updates on updates on updates from Google. Every single one of these, let me get my, oh, we don't have a pointer here. So every one of these little, in the graph, the diamonds, the red diamonds, and the Google logos, those are updates from Google every month. Take a look at that. Take a look at February. This guy, a blog on WordPress, had, no, I went a little too far. Here we go. Back in February, this guy, a blog on WordPress, was ranking 270, welcome, 277,296 keywords in the top 10 pages of Google, with 21,9, almost 22,000 of those keywords being in the top three positions. What's going on? There we go. Sorry. Welcome, everybody. Come on. All right, this will be the last time. All right, so let me. So 22,000 keywords in the top three positions back in February. Take a look at what's happening with him in August. 84,921 keywords across the first 10 pages. 5,200 keywords in the top three positions. Big hit. Let's take a look at what did to his traffic. He went from 2.1 million visitors per month to 567,000. Look at these numbers. He lost 16,000 keywords, almost 17,000 keywords in the top three positions. He lost 183,000 keywords in the top 10 pages. And he lost 1.5 million visitors. He was sad. And it all started kind of with this, right? Back in March, Google came out with this really interesting tweet. We have updates. We do them all the time. This update is going to screw everything up for you. March, April, May, June, July, August, September, these were all updates from Google, confirmed and unconfirmed. What stands out to you guys? Quality. The word quality is constantly appearing, right? Google wants quality. So what is quality? How does Google gauge quality? What are the quality signals for Google, right? Quality can be broken down. And quality signals can be broken down into two kind of categories. From a UX perspective, Google judges your site's quality by speed, accessibility, security, RUH, HTTPS, all of that, right? And then there's quality from an information perspective. How your topics are focused, what's the quality and depth of your content, how well you're satisfying the query, architecture and organization, right? Now, Sarah is going to be speaking after me here. She will do a deep dive into that second point, right? So stick around. Now, if you were here last year to see me speak, who was here last year to see me speak? Hey, guys. Awesome. Thank you for coming again. You guys saw these slides. This was at the end of my presentation, right? I hate to be the guy to say I told you so, but I told you so. I told you you should be HTTPS. I told you you should be mobile-friendly. I told you you should optimize your URL silos and content, make sense and be logical. I told you that you need to make your site fast and then faster again, right? And this is what was bringing down traffic and rankings in these updates. The other part of these updates, and this was a part of the update in September, this latest update. And this was Eat, Expertise, Authority and Trust, right? Google wants content to be quality. It wants the content to be written by somebody who's an authority on the topic. You guys can hear me, right? Perfect. So what is Eat? And Eat can be broken down into two. So Google wants to, and this is from Google's Quality Raiders Guidelines, 180-something pages of guidelines that Google puts out to its Quality Raiders. So these are human beings who sit down with this guide and go through websites rating them, right? Life sucks for them. But download this guide. It's 180 pages. Don't print it. Save a tree. But download it onto your phone, tablet, take it with you to the bathroom, and just read through it. You'll become a good SEO. But what Google wants to see, and this is directly from the Raiders Guidelines, right? Master content. Google wants to make sure that you have ample. Ample enough. You have content that satisfies the needs of the user. So making sure that the person who's performing a query will land on the page that satisfies that query, right? The content needs to be written by an expert. It needs to be authoritative and trustworthy. The website needs to have positive reputation. So another signal, hint at another signal from Google, a positive reputation. So make sure that you don't have any negative reviews, especially on websites that Google trusts, right? And they want to make sure that you are who you are and you're legitimate, right? And signals of a legitimate site is the one that has an about us, a contact us, a customer service, a privacy policy, terms of use, and all that stuff, right? Let's continue. It has enough supplemental content or we call it supporting content, content that supports the overall topic. You have, you allow users to easily locate information. So this is, again, architecture and information architecture and how content is organized on your website. The website is maintained, edited regularly and frequently that your website is not stagnant, right? Again, these are quality Raider Guidelines. The good news for now, for now, is that most of this applies to sites that can potentially negatively impact a person's health, happiness, or wealth, right? So like, if you write about financial advice, this applies to you. If you write about symptoms of asthma, this applies to you, right? Now, if you're like a DIY blogger, this really doesn't apply to you, right? You don't have to be an expert to be a DIY blogger, right? So what does this all mean for you guys, right? Like why is Arson telling me all of this, right? Well, it's very important to know this because Google's been making a shift. Google's been making a shift away from traditional SEO and this is one of the moves that Google is taking to making sure that they're cleaning up their results, that guys like me from eight years ago are not getting away with cheap practices to rank websites when they don't make sense, right? And then I'll start it with the Knowledge Graph. The Knowledge Graph is where we're gonna go next because on the web, things may not appear as they seem, right? I am the creator of Facebook. Believe me, right? I can put this up online. No one's gonna stop me. I can put my SEO knowledge and power to make this rank and to make it come up. I mean, it's gonna be really hard and expensive, but... And when people search founder of Facebook, like we see in the shot, right? I can have my name and information come up if I'm clever enough, but is that true? No, right? In comes the Knowledge Graph. And I'm gonna play a little video here and hopefully this will work without technical difficulties. Wouldn't it be amazing if Google could understand that the words that you use when you're doing a search are these words? They were able to indeed, when doing a search. Well they aren't just words, they refer to real things in the world. Let's do one of these. A building is a building and an animal is an animal. Wouldn't it be amazing if Google could understand that the words that you use when you're doing a search are these words. Do you guys hear that? Did you guys hear that? a building is a building and an animal is an animal and that they're not just random strings of characters if we can understand that those words are talking about those real world things then we could do a better job of getting you just the content that you want off the web the way google is trying to build information about real world connections is by building a knowledge graph the knowledge graph is about collecting information about objects in the real world the object could be a person could be a book could be a movie and many other types of things for example for a famous person we collect relevant data about them such as their date of birth or how tall they are we can also connect that person to closely related objects in the knowledge graph let's say you're interested in renaissance painters or how about how many women have won the Nobel prize by understanding the relationships between things be it between painters and the renaissance or women in the Nobel prize google can do a better job of understanding what it is exactly you're searching for one of the first features we are going to introduce which applies the knowledge graph is a panel next to the web results when you have a question to answer others may have come to google already to search for the same thing we're gonna process by combining the so in 2013 google introduced the knowledge graph right and it's google's brain basically and it's a way for google to map topics concepts and entities together right does that make sense right so google basically now can associate a lot of really cool stuff so let's resume this presentation okay so and you guys have seen the knowledge panel right it appears on that side of the search results right and it appears at different times for different queries right and the knowledge graph has millions of entries and their real word world entities and these are some of the entities that knowledge graph contains and maps relationships between right so if we take a look at this this is an actual a diagram from a patent that google filed back in 2013 and this is how they're mapping out entities can you guys see all that okay so in the middle is Tom Hanks right and Tom Hanks is mapped to Rita Wilson because that's a spouse right and they were both in the movie Larry crown right and then Larry crown we're here on the bottom here Larry crown was a story by Tom Hanks so the knowledge graph took all these entities and mapped them together right and it works on two different types of entities explicit and implicit and this is where I want you guys to really pay attention and get a grasp of this implicit entities are derived from text on page so arson is the creator of facebook I published that on the web google crawled it picked it up and using a process like natural language processing understood try to understand what's on that page but it's not always factual right explicit entities are obtained from structured markup on a page they come from the semantic web and they're derived essentially they're facts right they're they're confirmed facts and when you're optimizing for entities you have to make sure that you're implicit and explicit are matching right so let's say I want to rank for arson is an awesome guy right this is all implicit right so in my post screen I'm going to write my title arson is an awesome guy I have my heading how awesome is arson Rabinovic and then I have my my piece of content right so I'm laying this out proper formating on page telling giving google all the signals right so I have my name in the title I have my name in the h1 and I have my name in the first sentence of the first paragraph of the page right and then if I continue with it all at h2s and then content and allies and then an ordered list and all of that right to give context and support my overall topic right then we have to make sure that the explicit may matches that information we have to justify why arson is awesome right an explicit comes google picks that up from not just google other search engines picked that up from schema markup it's called schema markup sometimes schema it's of a cabular micro data tags it helps mark up markup pages and helps search engines understand what your page is about and it's a collaborative effort from google being yandex and yahu and it's not too difficult to understand they gave you guys a link there to learn schema but here's my really creative way of explaining what schema is right so think of your website as the mama bird think of the information you're presenting to search engines as the food that the mama bird feeds its baby birds right but it's marked up with schema so through the process of regurgitation google being in yahoo uh yandex and yahoo fell out of the nest there but google being and yandex are fed information from the site and it's easier to digest that information when it's been pre chewed for you right so what we're doing with schema is we're chewing it up for google so google easily understands what each page on your site is about right this page is a recipe this page is a video this page is a blog post this is a local business this is a person this is a cheeseburger right everything can be marked up this is the markup for uh again this is getting explicit right this is micro data markup for a person right for arson ravinevich the first arrow you guys see that that's pointing to a person scheme of a capillary the second arrow is pointing to organization i am uh the founder of top hat rank right and then same as the third arrow same as markup connects all the dots for the knowledge graph it maps all of my entities together right and i'm making that available on a page that talks about me so when google crawls through or bing crawls through this they will understand that this page is about arson who arson is and look here are all the links to arson's other properties right make sense you guys with me good um this is another way to present schema and that's through json ld so very similar but different uh json ld json ld is the preferred way uh right now it's the fastest way for google to process your schema uh and recently bing started processing it too so you guys should be safe with json ld there's plugins that do this i will have links for this later uh there's a few other settings in your wordpress admin panel uh especially inside of uh yost to get the explicit right um so in the in the screen we're showing you uh how to tell google what you are right for the knowledge graph your company company name and the company logo right and that's in search appearance uh and then for the company or for a person or whatever again in in in uh yost you click on social and you get all of your properties and that's automatically going to apply that same as markup but that's not where you stop right because again i can publish whatever i want i can mark it up and doesn't mean that it's true so we have to validate this we have to create third party validation and we need to show that other places online trusted places online are saying that arson is awesome right um and are the authority on the topic of arson being awesome so how do we get that third party validation so there's authority websites all over the place um you've seen this wikipedia pool uh uh knowledge graph pulls data from wikipedia from imdb depending on what kind of search you perform if i'm looking for a local business i mean it's pulling from google my business right blogs work citations uh google my business listings and wikipedia pages so remember these from earlier these knowledge panels take a look where things are getting pulled from so for this search bitcoin ira it's a wikipedia entry on the top and that's google my business on the bottom right that's being pulled into the knowledge panel uh and then we can also see knowledge panels being formed from uh websites right so you see this knowledge knowledge panel so i search for knowledge panel and this is the result uh google images comes up at the top so google forms knowledge graph forms a result from google images and then from small best trends which is a website authoritative website online right so are you guys still with me yeah okay so is this all making sense right resonating good okay awesome so this will always lead you into voice search if you remember my talk from last year we talked about uh uh featured snippets a lot right and how to optimize for them and how it leads to to voice search um well voice search is here guys uh we have so this is data from uh earlier this year because nothing else came out so far uh so it's on the rise a lot of people are using voice search one of five searches on android app right now or come in the usa are coming from speech um 40 of consumers use voice search daily uh gardener gave it 30 of all searches will be voice uh comm score says 50 right so like two different numbers but kind of gives you an understanding right this is not something you want to overlook right so this is where all kind of ties in together we're going to talk about in this section we're going to talk about speech search manual raters guidelines how google assistant at home handle different queries and how to optimize for these queries right uh in 2017 google released their publishers of voice search guidelines the same as the the the search guidelines for manual raters right for organic results this is the same but much shorter and for voice search so you guys can download it here but essentially what it does is it gives guidelines on how to rate results right for information satisfaction accuracy length of the answer uh how easy it is to understand and then how it's pronounced which is not a problem because we're not developing it right so when a search is performed when the main manual reader performs a search they have to rate it whether it fully meets highly meets moderately meets or slightly meets or fails to meet the query another thing that we have to be mindful of is the length of the result we don't want it to be too short or too long but just enough to give enough information as a side topic if you guys are interested this is pretty cool stuff basically google's building terminator so it uses it uses sentence compression through something called long short-term memories which are building blocks over recurring neural network right really just read it right but this is how google basically tries to understand what you're writing on the page and how it's going to compress like multiple sentences or paragraph into a smaller one with like its brains right grammar grammar is super important for these results as well so as you're writing your content and you're trying to get this content to rank you want to make sure that it's grammatically correct right um good it landed okay i like it so let's take a look at let's take a look at how this all kind of works together right so and where the results are getting pulled so if i ask my google assistant uh who plays rig rimes on the walking dead google assistant is going to say rig rimes was played by andrew lincoln right and we perform the same search in mobile and that's a knowledge graph result and it's an entity result this is an explicit entity that google knowledge graph is pulling into result because it has mapped this actor to the series right then we ask google how many walking dead comics are there right and google responds the walking dead is generally broken into six issues and blah blah blah blah right uh there's the result that google is speaking from that's a featured snippet this is an implicit result right and then i ask google where can i buy the walking dead comics and here's something interesting that happens google will assume that i'm looking for a store to walk into even though the result doesn't have a a local listing and my intent does not necessarily mean that i want my intent of search is not necessarily saying that i want to walk into a place right so even though the organic result shows me a shopping feed on amazon google tells me that there's a few barns and nobles around me right and that's being pulled from the maps right this is again an explicit result but this information is being pulled from google my business instead of wikipedia right you guys can do all this you don't have to know code this is super easy this is where it gets fun right uh so this one we talked about this uh get your entity listed in one of these places right uh get into wikipedia get into imdb uh and this is especially for a person or brand right if you're optimizing if you're one of those you want to get into any of these places and again keep in mind markup is again super important just because you're in wikipedia you still have to do all this markup uh so it helps with entity detection because the knowledge graph is built off of schema vocabulary right so you need to create secondary entries where google can map things like your your your social profiles right uh this is the same as markup that we talked about earlier and that's pulled into the search result and then there's a there's markup for a phone number again schema markup we talked about this you guys clear on the schema right okay awesome uh entity knowledge graph box card uh or card results right uh again so url optimizing so getting url into uh um knowledge graph and getting the same as markup is super important because it's going to get all your social profiles on there and this is good for like queries like um you know you're asking google walking dead's twitter account right to show you that that's how google will pull that because it associated that already uh and again an example of how uh it's marked up with both json ld and just regular markup take a look at this url this is search guides from google the information is there google actually walks you through on how to do all of this so it's pretty interesting and again you don't have to know when you code to do this this is super easy um some interesting information on schema for you guys to pick up that uh we have schema markup generator again you don't have to know code you can just fill out a form and it's going to spit out a code for you to put up into your site uh structured data testing tool to test your schema don't put up bad schema uh and then there's uh being's guide to markup is also really good uh very important note on schema google does not like when you markup stuff that's not on the page so you can put something json ld and say oh this is all this information but your page is going to be about something else that's no good google will actually give you a penalty for that right so don't don't do it um and then this is for the featured snippet result right which is implicit we have a feature snippet result it's terrible uh we got it by accident we weren't even trying but google will surface featured snippet results into voice queries most of the time and provide an answer uh that sometimes just will not make sense a few tips for schema and again sorry for for featured snippets and again sarah will cover this in more detail right after me schema markup is not required to get a featured snippet uh properly structured content h1 h2 ulol list items important uh increase the overall quality of your website better rankings equals more featured snippets featured snippets are derived from websites that are quality and are already ranking on the first page uh uh somewhere on the first page of google uh use high quality images keep the image close to the to the piece of content that that's being surfaced for the featured snippet here we see a uh a result of feature snippet result where the content is being pulled from one site but the the the image is from youtube uh our instinct is to click on the image right away right so this guy is not getting the traffic that he optimized for it it's going to youtube so if you want don't want to lose traffic uh at the image make it high quality put it next to the snippable piece of content uh feature snippet results continued uh so h2s are typically pulled in the titles uh h3s can be used for list items but google prefers list items actual list you know markup for list items um google tends like feature snippets that are less than 50 words in length uh and you can have multiple featured snippets derived from the same page um here are some links for featured snippet results some studies that were done glen gave did a really awesome presentation smx in 2017 still very relevant information really easy to understand and read 40 percent of all voice search results are are coming from featured snippet the rest is coming from explicit results uh again content should be properly marked up and high quality images don't forget about that that's that's a big problem um for this kind of result so for the local pack result this is also an explicit result and this is where we're asking google where to buy right and this is where google pulls this information from and that's from your google my business listing uh and this is local sco 101 how many are you are like local businesses plumbers appliance guys there you go there we go so this is important for you guys um verify google my business listing populate proper relevant categories include links to your website make sure your hours information there because your listing will show as it's closed make sure your nap name address phone number is consistent across all of your entries and citations get reviews from customers super important and you'll see why in a second and uh high resolution imagery because it's going to show up all over the place and it's going to be in the knowledge graph also so here are some more tips for this and this is getting a little deeper so if we're going to search for do some a complex query like asking google where can i get my samsung phone repaired near lax right so how's google going to pull that up so we have to make sure that we we have an faq page that's actually marked up right frequently asked questions and there's markup schema markup for faq because that's going to go into the knowledge graph also uh content should cater to near some place searches so like near lax right and you want to have content on your page that talks about you being your lax uh you want to actually list the brands samsung you don't want to just put up an image of the brands that you work with you want to actually list them um you want to add important information that your potential clients might be interested like free estimates same-day service return policy free parking right all of that gets picked up and it's used to retrieve you as the relevant result um we also have something that was introduced by google for again for people who don't want to optimize just want to pay to play again this is for for service providers it's not available in all cities but basically this is a part of google local search ads and you can pay to play to be in the voice results so you this is for clients guys um there's a link for you guys there take a look at it and it basically just interviews you through the voice assistant or search assistant and um puts you in touch with a verified partner we're almost done guys still with me are you ready for some SEO tips yeah i can't hear you come on come on we were clapping we were loud there we go all right whoa all right so if you're not HTTPS you suck go HTTPS like now make your site fast do it again make it even faster um this is still for 2018 and 2018 write simple to read content no one likes big words you nerds okay don't don't don't try to sound smart uh easy to read easy to understand uh voice search is growing in popularity get on it don't miss out optimize for the user better UX better SEO don't optimize research engines optimize for your users schema markup we talked about it uh speakable markup is coming so we can actually apply schema markup around parts of our page that we say that uh a part of our page that we want to to be part of the speakable result of this peakable result right it's still pending it's not there yet but it's coming soon keep an eye on that uh spend more time on topics and less on keywords and the whole kind of like overarching theme of this presentation is to get away from thinking of keywords and to start thinking about topics and entities right no strings do things right get away from from from optimizing for specific keywords think of topics and think of how these topics are related to each other as far as entities are concerned um google is searching on on uh google is focusing on search intent and we can see that again based on how results are being served up right so when i asked where to buy it who is it right google understands what results i'm looking for so google is getting much better in it at understanding search intent so spend some time thinking about that i have another point on that later optimize your entities we talked about that um we are mobile first now have you guys been getting your notifications from google search console yes right uh is your site mobile ready make sure that it is does your mobile site show the same content as your desktop site make sure that it does because google if you have shortened content on your mobile version google will rank you based on that content it's not going to be worth back to desktop right and this is the other point that i was trying to make focus on understanding your audiences their journey their decision-making process their fears and certain keys and doubts and how they relate to your product service or topic and once you start thinking this way and you start addressing that right on the page for the content that you're trying to produce and to amplify and to market you're gonna start winning let's say guys i'll open it up for questions go ahead yes um two different beasts right so Shopify's e-commerce WordPress is not right you can't just create WordPress into e-commerce you need to have some like WooCommerce some sort of an add-on right so it's two different platforms a few things i don't like about Shopify uh you're locked into their platform i have don't have as an SEO i don't have access to their log files so i can't see how which which which like user agents and which bots are visiting which pages and how the what responses the site gives to them um the other reason i don't really like Shopify is that it forces you into specific topical silos like collections and products and then out of the box it puts products into collections uh silo which then canonicalizes the the product URL back to the product uh the from that silo into the product silo which when google looks at the site looks like you have a big chunk of your site that's canonicalized right so as an SEO i'm not happy with Shopify but we work around it and wish to label to rank it it's it is it has its negatives but it also has a lot of its positives so what's your favorite i don't support any of them uh big commerce Shopify WooCommerce Magento Meva whichever one you want to go with uh it's what's gonna fit your needs right a lot of people go with Shopify because of its social integration like the shop the social shopping parts and a lot of people like don't care about that there's no log files right i care about that so i'm not going to go to Shopify go ahead are you asking about websites like like uh smug mug like no oh so they're e-commerce okay yeah you definitely want to use some sort of a a cdn you want to compress those images yeah speed is important especially mobile take a look at your so in analytics you can go into and Renee will probably be better to to answer that but to say that but uh and he's speaking later on analytics so if you guys want to stay uh stick around after Sarah he's going to be talking about analytics uh you take a look at your analytics there's a way to see and Renee will tell you later where to go for it you can actually see which pages perform how against other pages on your site in terms of speed and that way you can pinpoint like the the the the ones that are bad right and work on those nip those in the bud uh but yeah generally you want to compress them you want to have a nicely nice than fast loading site um at the same time don't go like super crazy because it's it's uh last thing i as far as i remember google said that it's this whole speed thing only applies to sites that are like super slow right so try to get it as fast as possible it's obviously in your advantage but don't like you know go crazy absolutely yeah yeah go ahead i'm assuming it's a beacon yeah so yeah it's it's playing in with are you doing any like a paid marketing on the local side yeah i think it's a beacon uh i'm not too sure of how they're gonna work with it i haven't dealt with it much i would assume because it's google everything's gonna play together but i can't really speak on it i really don't know yeah sorry anybody else but yeah yeah yeah yeah so for an entity for an entry to become explicit it needs to be verified somehow right so like think about like an example of google my business right uh like i can pick your house and say that my office is there right but then google's gonna call and google's gonna put a card in the mail to verify that i am there right so that's how it becomes kind of explicit right uh so again i can make an entry into wikipedia they're very good at patrolling their their entries right and then the listings get taken down all the time but they're verified you have to have sources for everything that you're putting up there right sources that are accurate trusted sources so you can't just say oh i wrote this on my personal blog that i am the founder of facebook and now you know use it as a source for wikipedia google's gonna say screw you man this doesn't make sense right yeah yeah that's i mean google pulls from that right it's not what i consider it's what google considers right google pulls information from there we as seo is looking like oh look it's pulling from wikipedia let's get everybody into wikipedia right uh but yeah so like wikipedia amdb google my business uh wiki data uh there's there's a lot of them right we really don't know so really cool thing you guys can do uh and i don't have it in the slide but so you can actually see how google treats your name if you're an entity or not so uh just google search for uh google api explorer and then go in there and click on the knowledge graph and then there's a search box there that you can put your name in and it's going to return just like really ugly results that are just like code but what you want to look for is your name not unless you're like your name is is wil smith right then you're definitely having it's wil smith's and and entity number in there but google signs a unique id to every entity in the knowledge graph right so if you have an entity uh id in that result from that api that means that google already has qualified you as an entity and that will be your id with google like forever any other questions go ahead sure super important google does a much better job right now policing the quality of the link right so they're not giving out they're not as happy giving out uh penalties anymore or manual actions uh and they do a really good job at filtering out uh uh pardon my shitty links right uh they they don't take action against you but they just don't pass any authority through it right so you're not getting anything out of it obviously if you're like constantly building fiber links don't do it um you're going to get in trouble first of all you're not going to rank you're spending your money for no reason and then at one point it was going to be like screw this guy right he sucks so uh local businesses do a lot of outreach to your local like local business around you sponsor a school donate some money you'll get links out of it right uh network be awesome around other people and build those links uh don't go chasing links actually do things to get them right uh if you're a blogger if you're a writer a really awesome thing that we've done in the agency is we perform a search so think that we've done we have a post on our site again Sarah's going to link to it in her presentation but it was a nope no not that one sorry so Neil Patel roll who knows Neil Patel screw that guy um he sucks um so he steals people's content uh so he's one of his writers not him wrote a really long post about um yeah it was what to do before he hit publish right uh it was like how to optimize your blog post and it was like six thousand something words right so what we did is we took it and we actually turned it into an infographic right we took as long as boring posts and we turned it into an infographic published it on our site and then I reached out to him and said hey man we published one in like no response right but then we shopped it around and actually got links from like Huffington Post and other places right uh we've done this for other clients and it works very well so like if you're in an industry where you can find some really interesting information source that information especially from like sites that are like edu or some like somebody who published really accurate interesting information on it and doesn't get too much love for it right create an asset around it publish it reach back out to that person say hey man really enjoy what you wrote made an asset out of it here's an embed code put it on your site now you got a link right so by being awesome you're getting links any other questions that's it all right you guys thank you so much