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The dot Brand Application

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Uploaded on Dec 15, 2011

An explanation of ICANN's dot Brand application costs and eligibility requirements. animation also gives an overview of the questions applicants need to answer in order to make a successful TLD submission. The animation also advises companies to work with an established registry services provider, which will enable them to respond to the 22 technical questions. The technical questions are critical, as ICANN must be convinced that the extension will be properly managed from a technical standpoint -- without jeopardising the security and stability of the internet.

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