 You know, I mentioned how we're going to have a part that's sub five watts per core go back five years ago That would have been a phenomenal mobile product, right? Right. So what you're seeing is you're seeing that just relentless focus on power efficiency Where every single best practice of what we had in notebooks before has now been brought to the server space and and that's where If you go beyond mobile and where arm has naturally sat for the last few years and cell phones That's where you know folks have described and want to take that next quantum leap Which is well we've taken a lot of things from the mobile space in x86 and brought into servers And now these folks want to take some of the advances from arm in the mobile space and bring that into The server arena as well. It's interesting in AMD. You obviously is selling into a lot of use cases and a lot of different applications One of course is the you know traditional enterprise Where you've got a data center supporting hundreds and hundreds of applications and maybe thousands or even tens of thousands of Users Those enterprise CIOs they don't even see the power bill. I mean probably 85% of them anyway Don't see the power bill, but this new emerging set of of applications Everybody's talking about power Can you talk about sort of the differences that you're seeing in your customers customer base and the trends in that end market? Yeah, I think that that is a that is a fair point to acknowledge it a lot of the enterprise customers the IT manager and the data center Manager isn't the same as the facilities manager. So yeah, they don't necessarily see the bill But it's just so much more apparent today for some of the other reasons because you can't enlarge a data center because you can't grow out of it Because you're grandfathered in to the physical space When folks can't scale and bring more servers into the data center the questions asked why and when the answer comes back power Many more people are now made aware of it Then if you look outside of the enterprise space and if you look into the web 2.0 customers These are folks that are doing things so radically different in the data center They're aware of every aspect of their business model and it starts with power where I know folks point at that and say The servers are disposable Electricity is my biggest cost and headache server breaks throw it away And that's totally true. I mean people don't realize it's one of those creeped cost Costs creeped up on the traditional enterprise. That's right And you know the pods HP has certainly a solution, but I mean it has to has to move to me It's a no-brainer that the AMD I mean the AMD vision has to tie in with arm because in the day It is about density and power that's right because clouds not going away storage is going to be Going away either we talk about solid-state and integration of disk It's really an interesting mindset though where you know the traditional data center thinks Oh, you know data center man is a data center. It's cost cost cost and these emerging customers are looking at it as a profit Center aren't they yes, they are and I think even if you if you once again you break it apart from like enterprise customers to some of The way the web 2.0 customers think about their data centers used to hear people refer to well This is our you know, Akron, Ohio data center, right and they would like give a name and that's you know That's the place they would take you to But you hear the web 2.0 customers. They talk about our data centers Right because they're plural because they're evolving their elastic. They're all across the globe They're 24-7 they follow the Sun and each one of them is just as important as the previous one It's just a constant expansion where does that constant expansion take place in the pursuit of the cheapest electricity that they can find? Right back to that cost of electricity. So do you see a re-engineering up? Let's get back down to some of the things that what you're teasing out basically is a mindset around designing You mentioned system level kind of thinking which what you're kind of referring to yes We also see the trend of this announcement is purpose-built. I mean they talk about they don't say it They said they might have said the word purpose-built. They said on the cube But you're seeing purpose-built. We saw Oracle open-world Larry Ellison basically sure purpose-building his solutions Is this a free fundamental new operating system is the data center now Fundamentally re-engineered operating environment I think you're just looking at the platforms differently and you're looking at the entire platform aimed at the power efficiency and that's where Products that we have coming to market. We don't look at just the CPU Yes, we bring in some of the best mobile power efficiency features We bring in C6 state previously that was a sleep state only used in our notebooks now used in our server We look at the memory that we put down on our platform supporting ultra low voltage dims of 1.2425 volts It's the best power consumption from memory You have to think about every aspect of your platform and that's the announcement you're seeing from HP today Is they're looking at the complete platform view. They're giving us those requirements on platform and we're incorporating that into our AMD opt-around roadmap as well Beautiful so you talk about to data center managers. They talk about there's no one thing you do a lot of little things and many many This is a laundry list of things they have to clean up, but but processors consume a lot of power I mean, I mean, it's it's got to be well over half of the Computer equipment is is is CPU is that fair? Not as heavy anymore. Not as heavy anymore That's where I'm things like memory do consume much more because if you look at what we did to bring out new levels of power Versions see dual core to quad core to 6 to 12 to 16 core Yeah, so you're doing all that in the same thermal design point So now you have 16 cores in that same design point where we used to have one or two before So there's the power efficiency scaling that you're getting by that benefit now What does happen though with that is folks need as much memory per core So the amount of memory put in a system so that's why it's so relevant that we look at the ultra low voltage dims To go along with that. So that's part of the scaling equation. So it is a puzzle my final question is more around your History at AMD as a company you get certain supplier relationships now with these kind of architecture You have to have collaboration with these ecosystems and we didn't we not what you guys know about ecosystems But the ecosystems changing or seems to be changing. What are the implications to the ecosystem? We're going to hear from my Kendall on the Pathfinder and our next guest, but talk about the ecosystem. How is it changing? I see rapid innovation on this on the product cycle. Is there different elements involved and we heard, you know, non CPU intensive So can you just share your your vision around the ecosystem that you're dealing with and some of the changes sure So one of the reasons I said you have to monitor and it's great to watch the ecosystem evolve is folks are looking at things like way More efficient power Power delivery so everything from the electrical department I mean the electric company all the way into the data center the power conversion the power supplies the entire food chain to make sure You're getting maximum efficiency. This is putting more focus on that. So that's going to bring on new innovation That'll bring out new breakthroughs. So we have to participate with the power supply vendors the UPS vendors Conversations with the electrical companies So it's that kind of ecosystem from the most basic electrical perspective and then obviously there's all the thermal Extraction and the cooling implications that you get to follow as well and make sure that you're following along on those requirements and understand What trends are going to happen in power extract thermal extraction? So true or false then final final final question true or false. This is instrumental to the future of cloud computing. Absolutely true Okay, great Pat Pat la VP at AMD. Thanks very much for coming on the cake. It was a pleasure having you excellent. Okay. Thanks