 So what about opt-ins and lead magnets? It's a very common marketing tactic where someone comes to your website, maybe you have a pop-up or no pop-up, but say sign up here to get the special video series or special tool or special something, something or other. I don't like doing that because it tends, I have of course done that in the past and it builds an audience that's not very good audience and therefore I end up spending money sending emails to the audience with a quite a low open rate. So instead of a lead magnet or email opt-in bribe or freebie, I now have a very transparent opt-in process where they come to my website, there's a newsletter button at the top that they can click on if they want to and they click on it, because they say, hey, do you want to get my best content sent to you via email? And if they already are predisposed to following my content, which faith they probably are with you, I'm talking to faith right now with this question, because they're following you on Instagram or they're seeing your videos on Facebook or wherever, the reason they go to your site is because they like what you're up to, they like what you're about. And so they probably are interested in signing up just to hear from you on a regular basis. There doesn't need to be any opt-in or because the problem with a lead magnet is that a lot of people, they get incentivized, think about the psychology of it. Oh, that video series sounds really good. Okay, they sign up for the video series, but they are less interested in ongoing emails from you. No, I want people who sign up with me to want the ongoing emails from me. This is why my open rate is so high. My open rate for a four, almost 5,000 person email list, almost 5,000 email subscribers, my open rate is 45%. That's almost unheard of. Okay, first of all, industry average is 20 to 25%. That's my industry, industry average 20 to 25%. And then as you get into thousands of subscribers, that starts to drop even lower. I have almost doubled my industry average at almost 5,000 subscribers, really high. That's because I built my list the correct way, which is, I think the correct way, which is to not have a bribe, no lead magnet. They opt-in because they liked me, because they want to hear from me on a regular basis. And that's true of you too, Faith, you're likable, that people want to see your stuff. Why wouldn't they? Okay, so now you might say, well, George, do you have any tips for even faster way of building an email list? Yes, I'll give this to you. Do a free-to-attend paid recording webinar. I call it FTA webinar, free-to-attend webinar. It's free to attend, the recording's not free. The recording you turn into a product doesn't have to be an expensive product anywhere between $7 to $70, right? My free-to-attend webinars, I bundle two of them together and I charge $75 for it. And people actually pay it, right? People pay for it afterwards, over time, people pay for it. My webinars are quite, my webinars are basically three hours each, so it's like six hours of material for $75, but I think it's a pretty good deal. It's okay deal, but you could charge anywhere between $7 and $75 for it, $7 and $77 for it, let's say. But so the webinar itself is valuable enough for you to charge for it, you see. So people love signing up for things that are like, oh my gosh, I can get it for free? Or I can buy it later for X dollars? Why not? Even if people can afford $25 later, they would still rather get $25 off by attending for free. So what happens now is they've now attended your webinar for free. They have engaged with you. A webinar is highly, obviously they see you. It's a live video essentially where you can answer some questions. And automatically at that point, I don't even ask people now, this is against GDPR rules, I have to say. So those of you who are mostly European or have GDPR rules, you have to ask them an additional question, may I include you as part of my regular newsletter? You have to ask them to check that box, right? I am a GDPR known outlaw in GDPR because I think I'm authentic and I don't spam anybody and the evidence of my open rate shows that. My unsubscribed rate's very low, my open rate's very high. So I do it the right way and I don't care about GDPR. So I automatically add all of my webinar registered, even if they didn't attend, even if they did not attend, I still include them in my monthly email. So let's be really clear here. What am I automatically subscribing them to? Once a month, best content, email. And you can see what that email looks like if I'm gonna go and show you right now on my screen what that content looks like. So this is what they get. I have samples on my website, georgica.com slash monthly. So this is literally what they would get. My best post of the past month, no frills, nothing fancy. And this is getting a 45% open rate with an extremely high click rate. It's somewhere between seven and 10% click rate, which is the industry average click rate is 2%, meaning people clicking on links. I get about seven to 10%, which is really high. And like I said, 45% open rate regularly, ongoingly. So look at this. So my best post, very simple. I've already written these things. These things are my previous blog posts. I'm just giving them links to it, you know? So, and if you look, that's April. March looks exactly the same, right? April and March, it looks exactly the same. They're just different posts, right? Different posts. So this is a successful newsletter model. There's no lead magnet. There's no opt-in. It's just transparent. You get my best stuff once a month. That's what the free webinars, registrants get automatically after that. So that's a quick way of building your list. Besides, you can also run ads to your warm audience on Instagram and Facebook and say, hey, do you want to get my best content once a month via email? Go here. And then they show up there. So let me know if that helps. Yeah, so two follow-up questions from Faith. One is she's concerned that she hasn't been writing long-form articles. And so is the email newsletter worth sending? No, absolutely. You should still do it. So for example, you can simply give people links to your best IG reels of the month, or your best posts of the month. You could just give people like, hey, here are the favorite ones for my audience for the past month. And then you could just give them links to it. This one is about self-care. This one is about how to use oils or whatever, essential oils, et cetera. So that's that. And then the second question was, do email newsletters actually, do people actually end up buying things? 100%. It's well known, at least in my marketing space, that email newsletters have the highest conversion rate compared to social media audiences or website, random website audiences. Email newsletters have the highest. And why is that? Well, it's not surprising. I mean, social media, it's easy for someone to click follow and then occasionally see your stuff. And then when they're on social media, they're not looking to buy stuff. They're just, and so the conversion rates are relatively low on social media, but it's okay because social media has a very scalable audience. So even if it's a low conversion rate, it's still obviously worth, very much worth building. And social media, they might join your email list at some point. But email list means they had to go through the trouble of like, yes, I wanna receive your emails and they had to go through the trouble of opening the email. Of all the emails they could read, right? They opened your email. And then secondly, they probably scroll down to the bottom. So if you'll notice in my email newsletters, all of my things, I first give them free content. There's nothing for sale here, nothing for sale here, nothing for sale here, nothing for sale here. Ah, this is for sale. So I always put my things for sale at the bottom of my email. And that's partly why my conversion rates are high because the people who, and this is why my open, sorry, this is why my open rate is so high because my audience feels that I respect them. They know when they open the email, they're not gonna get a sales message right away. And I just hate people. And it's like, I don't understand, okay. This is also for podcasts. Podcast listeners, please sell to us at the end of the podcast, not at the beginning. It's so freaking annoying. You sell it because now we know we just skipped the first minute or five or in certain cases, right? It's like, okay, we know you're gonna go on 10 minutes of sales messages, skip, skip. And it's just so disrespectful. And then it's like at the end, at the end, does someone who listens to the end of a podcast, I wanna hear what you wanna sell me. Now, thank you for giving me the same thing with emails. They scroll to the bottom. Oh, I wanna see what George is selling. And I'm sure some people open it just to see what I'm selling. They have this scroll to the bottom. So, yes, I make most, when I ask people why they bought from me and I give them a chance. Oh, is it Instagram, Facebook, LinkedIn, YouTube, blah, blah, blah, blah. Most of them, more than 50% of the time they say email newsletter is really where they did it. So, absolutely, all of us should gradually start to grow our email lists. So, hope that helps. Thanks.