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Uploaded on Mar 18, 2008
Pauline Ores of IBM http://www.searchenginestrategies.com... Ores talks with Kevin Heisler of SEW about Social Media Marketing, a subject very dear to her heart as a primary architect behind the social media track at this year's SES NY show. Ores gives a summary of the four panels to be held tomorrow (Wednesday) at the show, and integrates her outlook with the personalized search topics raised in today's orion panel.