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How to build a brand by Johnny Cupcakes

National Retail Federation 1,9931K
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Published on Jan 14, 2016

Johnny Earle started his t-shirt company Johnny Cupcakes out of the trunk of his car at just 19 years old. The popular brand has garnered a cult following and it’s all thanks to Earle’s unparalleled thinking. Watch as he takes us behind the scenes of his Boston store and shares a few secrets to his branding success.

http://nrf.com/retailacrossamerica/ma

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