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#UX #trust #credibility

Pyramid of Trust (Katie Sherwin)

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Published on Feb 24, 2017

Sites must meet users' basic trust needs before they demand that visitors enter information or engage with them. The trust pyramid has 5 distinct levels of user commitment, each with separate design requirements before users will give a website what it wants from them.

For more information, please visit https://www.nngroup.com/articles/comm...

#UX #trust #credibility #persuasivedesign

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