 Fast Company posted an article Monday by Jesus Diaz called from Netflix to HBO, the terrible design of streaming is ruining TV. Some of the complaints listed in the article include the terrible landing page that tells you nothing that you want to see when you land on an app. The hard to find continue watching Apple and Hulu got called out specifically for that Diaz interviewed some UX experts to get some idea of why these designs are so bad. He says it appears to be down to the old tension between how a business needs its user to behave, which is to watch new stuff. And what a user wants to do, which is watch the stuff they're interested in hours watched is more important to a company than series completion. They don't care if you finish the series, they just want you to watch a lot of different things. So they make you go past new options to get to the continue watching, for example, it's also hard for the UX to keep up as business strategies change. And this has been an extremely fast moving business over the past several years.