 Welcome back to the email marketing rainmaker video series, video number three in the five part series. And in this video, we're going to talk about how to make big money from your email list. So what we talked about in the last video is how to build an email list, the modern 2020 way, or the way that I build my lists. And now once you've built your list, I'm going to talk about how to make big money from that email list. So here's what we're going to cover today. First, the only two goals of email, I'm going to get you really clear on that. I'm going to talk about method number one of making big money from your list affiliate marketing, method number two, selling your own products, and then method number three, selling your own services. And I want to talk about the pros and cons for each of these and who each of these methods are best for. So first off, the only two goals of email is number one, build the relationship. Every email you send builds that relationship equity that you have with your list. And a stronger relationship means more sales for you, right? It means more sales, more brand loyalty, more better customer retention, they come back and buy again and again, and stay on for longer. So there's so many benefits to building that relationship with your list by emailing consistently. Number two is making sales, what we all want, right? We want sales, we want to make more money from our email list. That's why we're building in the first place. So these are the only two goals of email, build the relationship, make sales. So if you want to make more money, then your primary focus should be to send a good email every day. And of course, I'm telling you how to send good emails in this series. Actually, in the next video, I'm going to talk about exactly how to write emails that sell. So let's talk about what you can sell in your emails in this video. So method number one, affiliate marketing. What is affiliate marketing? Well, it's selling other people's stuff and making commission on the sale. So you can go out and take, establish company, they already might, they already have a product or service that they're selling successfully, and you can go and sell it to your email list, right? So this could be a physical or digital product, it could be a service, it could be a software. A lot of these big companies, I mean, even Amazon has an affiliate program, they have an affiliate program where you can sell their products and get a cut of the sale for that. So this is one way to do it, affiliate marketing. If you don't want to create your own product or services. So how do you do this? Well, you sign up for the affiliate program of any product or service that you enjoy using, and you recommend it to your email list. Okay, so there's people out there who tell you just to promote whatever, like promote garbage or things that you don't even use. I do not believe in that. I believe that you should only promote things that you use, that is the ethical way to do it. So make sure that you're only offering or recommending products or services that you use, or maybe it's people that you trust and then you follow the things that they use, right? And you can pass it on to your list. So do a Google search for the best affiliate marketing programs for whatever your niche is, you'll find a ton of different ones out there. There's like Amazon, there's CJ affiliates, there's Clickbank, there's so many affiliate programs out there, and you can find it by just searching Google and signing up for those programs. So we'll talk about how to write emails that sell next week, how to actually sell the affiliate products in your email. So this is great for people who want to make money without creating their own products or services. It's also a way to add another income stream to an existing business, right? So I have all these different software tools that I use, I'll recommend it to my customers and to my subscribers and to my list. And anyone who signs up for any of these tools that I already use, I make extra money for that. So it's a great way to add another income stream to an existing business for I'm not doing much extra work, it's just from recommending stuff that you already use. So some examples of really successful affiliate marketing based businesses that use a really heavy email marketing. Nerd Wallet, there's the Wire Cutter. So Nerd Wallet is like personal finance, the Wire Cutter, they review all kinds of different like home goods and products and like office chairs and radios and electronics. So it's a review site for all kinds of different consumer products. Dating advice, I'm sure you can figure out what that is. This is why I'm broke, is just just cool products. It's usually physical products and they promote them on their website and they have an affiliate link that takes whoever buys off of that site, they get a commission of the sale. That site gets a commission of the sale. So Nerd Wallet is a massive business. I know the Wire Cutters, these are all pretty massive businesses that seven to eight figures or more. So these are examples of affiliate marketing based websites that use really heavy email marketing. Method number two is to sell your own products. So what is it? Well, selling your own physical or digital products. How do you do it? You create a product and you sell it to your email list, really straightforward. So I recommend using my passive income product strategy that I discussed in the last video, creating a passive income product anywhere from five to fifty dollars and it could be like a special report, it could be a mini email course, it could be an ebook, it could be a cheat sheet or some kind of guide and you can sell it for a low ticket price but at least even if it's low like five dollars like my ebook, you're still building a list of buyers, people who paid you money. So how to do it? Create a product and sell it to your email list. This is great for people who want to build a strong brand of their own products and it's also great for people who already have an existing business where they're selling their own products and they're looking for a solid sales channel, right? They're not currently using email marketing. Email is a great no-brainer channel that you should be using. So selling your own products, this is what I do for the most part. Examples, so VShred, SeanAnthony.co, which is my site. I will teach it to be rich, that is Ramit Safi, I think is how you say his name and he sells personal finance and also entrepreneurship courses, digital courses. In natural stacks, one of my buddy's works at natural stacks, they sell health supplements mainly in the brain-neutropic space. So you can check these sites out. These are all examples of people who sell their own branded products and don't rely as heavily on affiliate marketing like the other businesses that I just mentioned. Method number three, selling your own services. So what is this? It's selling your own services. This works for freelancing, for agencies, for consulting, for coaching. How do you do it? Well, you send emails to your list and you drive people to book a call, a phone call, and then you're closing the deal over the phone or like on a Zoom call, right? So this is great for people who sell high ticket services or programs and they want clients to come to them instead of going out and chasing, right? Email marketing is great for people who want to shorten their sales cycle dramatically and go from being the hunter to the hunted, right? They want clients to reach out to them. So just imagine this, right? You and a lot of people in the services space, for some reason, I don't see too many people that are good at email marketing in the services space. They really neglected. They think that it's being annoying and spammy, but if you do it right, this can really help you scale your business, right? If you're selling high ticket services and you're sending out a daily email for people to book a phone call with you and you're doing that every day consistently and you're giving, you know, like bite-sized pieces of value, tips, tricks, and insights, you're going to have some high ticket deals closed. I've closed like $20,000 worth of deals from just one client through sending out emails. So this is great for high ticket services or people who sell high ticket programs and want clients to be warmed up and pre-qualified and come to them instead of going out and chasing and doing outbound prospecting all the time. So examples of this, growthresponse.io. This is my agency or consultancy, theemailcopywriter.com, that is Chris Orzakowski. He does email copy and automations for e-commerce companies. Clients on demand. They're a high ticket coaching program and ad skills. They are training around digital marketing and paid advertising, and they have courses and coaching programs and higher ticket programs. So you can check these out. I would go to these websites now, but I'm going to go down the rabbit hole and take too long probably showing you this, but these are examples of sites that sell their own services with email marketing. So I'd recommend checking these sites out if that's, if this is your realm here. Here's the cool thing, okay? You can combine all three of these methods to make big money with email. And I get to choose, personally I do all three of these, right? I get to choose what I sell each day and I send out an email and I watch the sales roll in. So some days I'll sell my info products. Other days I'll sell my consulting services or my agency services. And other days I'll sell affiliate offers, right? I'll recommend products or services or courses or programs that I use and recommend. And all these help me make money. So you can promote whatever you want in your business. If you have info products and services and affiliate offers, feel free to promote all of them on different days, like not obviously not all in the same day, but you can choose what you want to promote every day. So that's the beauty of email, right? You get to sell whatever you want, whenever you want, for free. It doesn't cost you anything to send an email out. It doesn't cost you anything to test and offer. And as you build your list, bigger and bigger and bigger, with more of your dream customers, you're going to have a bigger audience and you're going to have bigger potential for bigger sales. That's just how it goes. So recap of what we covered. This is one of the shorter videos here, but I want to just make it really clear how you can make money from your email list. And I just gave you three really clear examples and pretty much everything falls into those three buckets. So we talked about the only two goals of email, which is to build the relationship with your list and to make sales. And then we talked about affiliate marketing, how to make money with that, how to make money selling your own products, and then how to make money selling your own services all using email marketing to drive those sales. So next week, we're going to talk about how to write emails that sell. I'm going to break down my formula. It is a six-part formula. I'm going to show you examples. I'm going to give you some rapid fire tips to help you write emails that sell. And then I'm going to show you how to get better at it, like for, basically for free by getting on certain people's lists and by watching what they're doing. So like I say in all the, all the ends of my other videos, if you want to join the Facebook group, I have a new Facebook group called email marketing rain makers. Just go to email rain maker.com and that'll take you straight to the Facebook group to join. So that's it for this video. If you guys have any questions, comments or concerns, comment below. I'll get to them. If not, I will see you next week.