 Hi, this is Peter Burris. Welcome to a Wikibon action item quick take. It's earning season. Hortonworks revealed some numbers. Mark responded. George, what happened? So Hortonworks had a good year and a good quarter in terms of meeting their, the expectations they set for Wall Street and analysts. There was a little disappointment in the guidance. And normally we don't really talk about earnings on a show like this, but I think it's worth pointing out or focusing on it because it highlights an issue which is something that we've lost sight of. We've been in this environment now for 10 years where we see pricing in this slow motion collapse based on metered pricing models or subscription pricing models as well as open source. But what hasn't changed is the cost of fielding a direct sales force to get customers to do enterprise wise adoption. Everyone talks about land and expand, which is like self service or at best inside sales. But to get wide scale adoption, you need to call high. You need to have solutions architects who could map it to enterprise architectures, enterprise specific architecture and infrastructure. I think we're going to see convergence and consolidation. Hortonworks does have a very broad product line and we're seeing evidence of uptake of the new products, especially for data in motion to go with its data lake product. But I think this is something we're going to have to watch with all vendors. Can they afford to build the go to market channel that will make their customers successful? So once again, software is complex, especially enterprise software. The problem is to do complex and rich things. This has been a Wikibon Action Item Quick Take. Thank you for watching.