 All righty, fantastic. You are still watching Hashtag Why in the Morning right here on Y254 TV. You can find us on all our social media platforms. That's on Facebook, Instagram and Twitter. It's at Y254 channel. Remember on Instagram, there's an underscore. And also you can find me on my socials at Brian Sokko 101. That's my Twitter, Instagram and also on Facebook. Remember the segment is Entrepreneurship Tuesday. We bring you influential sometimes. It's a powerful and very significant guest who actually come here to share insights on how you can start up a business. Where do you get those hugs? And I love that today we have quite a good number of guests who are coming through to actually take on this topic about entrepreneurship. If you are out there back at home and you want to start something for yourself to earn a living, to ensure that you make money. That's literally the most important part. We've got you right here. Now joining me live in studio, she's no new to your screen. She's been here before, not here before, but in the space before. And she's a radio presenter, a media consultant, a TV presenter as well, an actress. And the one and only joining us right live in studio is Ann Mora. Hello. Good morning. Good morning. How are you? I'm good. Thank you. Nice to meet you. Nice to meet you properly. Yeah, I mean the industry is so small but it's still not small enough. You know, somebody once said Nairobi is a small bedroom. I think it should be a small sitting room now. We're growing. We're building a house here. And I love the fact that you're here today to actually share with us a few insights on media consultancy. Now for person who's watching back at home and they're wondering what is media consultancy. And first of all, what is consultancy? Okay. So consultancy is basically giving your expertise and experience into something. For me, it's media, right? So I teach individuals, companies or like, let's say a podcast, how to get on to media, how to conduct interviews, how to structure a media plan as well so they can become more recognized and more seen in the space. Because people don't realize how important marketing is when it comes to a product. Sometimes you are the product and you might be a bit lost on how to get yourself seen and more out there. So what I do is come in, I consult, I give you a whole structured plan on what you can do to be more visible as a product. And visibility is very important. Now when it comes to the financial part of it, especially for, let's say for example, for a startup, somebody wants, you mentioned podcast, somebody wants to start a podcast and they're looking for ideas and they want to come up with something that's edgy, interesting and country to the people who maybe they want to appeal to. Is it also something that you help people redefine and choreograph an audience for themselves? Yes. So I teamed up with a company called Eminent Media who are based in Canada. But now they have set up a shop here as well. So it makes it more easier for us to set a structure for you. It's on a different case by case basis. So let's say if you're starting a podcast in your KBC, I'm not going to charge you the same thing, but I will teach you some financial literacy on like, this is how much you need to invest into this company. And then they also now will help you with the back end of that on how to make a website, how to have a financial structure and all of that. So they even put you in financial courses as well. People don't realize like there's a lot of free courses in LinkedIn that you might not know about. So they normally set a structure for you like a little course that helps you get started and get going. Yeah. I love the fact that you know it includes financial literacy, which is like you know one of the biggest items when you're setting something for yourself, especially that you want to be visible out there to the people. Now when it comes to financial or to the finances, are there some of the things maybe that you know a person should consider before even they seek maybe your services you mentioned Eminent. Maybe it's like a package or something. So with Eminent Media they now will do a case by case basis as well. So sometimes let's say if you are a bigger media house or let's say if you're a restaurant or a bigger company, then yes they will charge you. If you're starting out or you individually are the product that you want to be more put out there, then they create a foundation for you to be able to get started because you can sometimes start for free. You just need your phone and great content or something you need to be doing, right? So what they do is now work with you to see how you can get your footing and then from there they'll start to charge you once your footing is in place. Right, interesting. Now I want us to go back to you now personally. Now a little bit of you. I see you intern for Imon that is in UNESCO in an understudy for an ICJ judge as a previous MU and delegate in Washington that is in the United States. The Hague and Kenya. So would you say is that what put you on the map towards that kind of trajectory? Living in states, you're also schooled in states and whatnot? Yes, I was in University of Tampa and when I interned for the IMUN and when I did the understudy judge for ICJ that gave me confidence because you're in a space with some of the best people in the world and they have this confidence so it definitely gave me structure as well as this confidence that I can do anything and I can try. It also gave me another perspective on how people think. So I mean if you have children I definitely would suggest putting them in like programs like MUN, IMUN finding these types of things honestly gives you a better set of confidence in being able to publicly speak as well. You just kind of feel, you feel yourself more. Right. You know you're able to project what you want to say a lot better. So I think these are great platforms that anyone should try out. Right, interesting details right there. Now when you come back to Kenya, you in your bio is actually checking out, I'd say maybe in 2018 that's when you like officially got inducted into the Kenyan media space and maybe just to ask are there maybe some of the hits and the misses that you've learned that maybe you as a brand and also as a consultant that you love to come and chip in and help some media stations or media companies to actually you know rise up on their feet again get that good look for themselves and actually appeal to their audience. Yes I think people need to be okay with failing right. There's so many failures behind the scenes that people might not have noticed but you have to be okay with failing. You also have to put your best foot forward. I apply for everything. So yes in 2018 that's when capital one competition happened and when you apply yourself the only thing that can go wrong is you got to know this time and then the next time you're going to get yeses. Eventually if you keep on going you get that yes. So yes definitely there's been hits and misses behind the scenes but it's just about how you stand up dust yourself off and restructure. It's all about restructuring what you want to achieve. Have a goal in mind and then after that you go for it. Go for it with everything that you have and that would be one of my best advices to anybody. Right. You mentioned North you know for somebody who's starting out there back at home and they want to venture into radio not even as a host of course but maybe you just want to own like you mentioned podcast as well and you're trying to reach out to some of these you know media managers these media owners some of these media let's call them media marvel because I'll say you're a media marvel as well. Thank you. If somebody is trying to reach out to maybe a person to actually put them on the map when it comes to their brand how do they go about it and if they come to you as well as a consultant how would you help them to get in line? I mean I would say stop by going to my website www.anmora.com and you'll find it very simply it's under the media consultancy area another thing I always suggest is that people need to go on to Instagram go on to Facebook your celebrities are there media houses are there and they check their DMs and if you have a proper structured message of what you want to achieve then you'd be going so much further than if you just said hi and then nothing follows after say hi this is who I am this is what I'm capable of doing this is what I want to achieve could we just set up a meeting or a phone call or an email can we move it to email which is more professional and maybe we can go from there so I think it's definitely using the resources that you have with you and that is social media it's the biggest tool that you have with you so I would suggest using that first before storming into like a media house and saying give me a job physically right yeah I'd say use everything that you've got and that's definitely your connections as well your net worth right yeah and speaking of social media because at least right now especially in Kenya like previously we never used to have like people who are so big on the digital platform right now a lot of people especially upcoming content creators we've had we've now got influences and I love that even on this show we've hosted a couple of them all they all they are talking about is appealing content content that's attractive now content that's actually captivating for people back at home now let's say for example in a situation because I think we've got two minutes before we take a break if we for example a station wants to come up with a good outlook that's all appealing let me call it some edgy sort of you know a brand that's actually appealing to their audience how do they go about it just shortly so the back end is definitely study your audience know exactly what they've liked before so you can it's market trends basically so knowing what time to post as well something as simple as knowing what time to post what type of content what color scheme do they enjoy as well it's about knowing your audience and then like giving them the information but also so educate and entertain them is the best way to do it educate and entertain them know your audience, educate and entertain them right and I think on that note we are taking a short break when we come back we have more to actually understand and hear from Anne she's going to share with us also some of her highs and some from her lows she actually now gets so solidified and fortified into the media space and finally get to do media consulting and also mental health Mantis mental health and I love that the previous guest also is here to actually talk about you know the importance of having mental health conversations in work spaces, homes, schools, institutions, personal levels that one is going to be coming up next after a short break continue to interact with us on our social media Facebook, Instagram and Twitter is at Y254 channel, my socials is at Brian Sacco 101 and show that you keep the hashtag Y in the morning