 Hi everyone, thanks for coming down today. So I've been told that it's been some time since like a content sort of presentation was made at a WordPress gathering. So I'm very happy to make this presentation. So yeah, today's topic is on five secrets creating viral content on WordPress and I'm one way. Okay, so like this is the agenda for today. First, I will tell you about a bit more about myself then Yeah, I do a few like up to maybe 10 so far viral WordPress posts and the five secrets and then a summary. So it's gonna be very like harder and really fast So like the first question is of course, why would anyone want to make things viral and like how do you do it organically? Well, this is so that you can get your message across to as many people as possible and without spending a single cent So to do that, of course the alternative is you hire a pr agency and you pay up to six figures So you all choose one, but okay. I hope that this will benefit you guys Okay, so I'm not sure or this was this was actually an unintended thing. So It happened very recently It's about okay. So basically this is a personal story and uh, I was invited to a hands party with a few like three other girls So like this lady two ladies were getting married And then so what happened was that we were locked out of our room During when we were at nbs because that the hands party was at nbs marina basins So I wrote this post and then it got like 1800 facebook shares 382 comments and for some reason a lot of media contacted me After this incident and then reported on a lot a lot of mainstream media And then well and the total spending was zero So of course when I wrote this post it was with the intention of making it viral, but I didn't what I didn't expect was that It I was expecting around like maybe 500 facebook shares. So this really got out of my expectations and Yeah, so nbs was really very professional in dealing with this incident and then I got whatever I wanted. So that's good So who is one way actually? Yeah, I'm like this person with the ability to make things viral at will So, uh, this is a bit of my background. I currently work as a PR practitioner and I have a master's in public relations I've been I've a track record of working with politicians and see level people or interview them as a journalist for the past two years So yeah, I did an official sort of like SG 50 project Which is the because last year was like a Finland 100 project. So I was working with the prime minister's office Yeah, I'm founder of ikigai and I have a house in Helsinki. So I blog about life in Finland And sometimes the things I blog there. I got me into some kind of controversy and Yeah, so the Finnish ambassador in Singapore would invite me to coffee. So I drink coffee with her Yep, so can you can you learn this kind of viral? This kind of ability to make things viral. Yes, because it's a system and especially so with social media like facebook It's easier than ever to make things viral. You just need to know certain things to emphasize So, okay, so wordpress. Uh, this is for the Hino blog sometimes I blog about politics And actually I'm a PAP supporter. So I'm very open about it. So, uh, so I was I was there was one time when Lee Sien Long got like very A lot of scoldings online and then he made this do you remember the talk he did What was the talk national day talk and then he fainted. Who remembered it? Yeah so after after he fainted right within one of what I wrote this post and it got really really viral like This post led to like mainstream media coverage as well So if you look at this post, right The first thing you must know about viral posts is the title because By seeing this title, I think maybe 60% of people will click on the post already so So basically, uh, there is this thing on google called google viral title generator You can just type the topic you want to write on and then click generate title Yeah, so I got the title there And this post was a lot of reach. Oh this post After I wrote this post, right then the PAP people actually invited me for coffee So if you're this is a great way, you know, it's like, you know, you don't approach PAP people and say that Hey, I want to help you grow your party. Don't do that. It's just like a viral post They will approach you and once they approach you you have negotiating power. So that's the different Okay Yeah, so like, uh, this is for icky guy So, uh, I support blockchain projects, which I personally believe in so stellar lumens is one of the projects with really very good community So they did like they have a lot of community events in singapore so this one went viral because I posted it on reddit. So reddit has a really good blockchain community. So whatever you post there is like free and different from other industries, which you post things on reddit to To promote yourself, right? Usually the reddit people will score you and then They will sort of like block your post or delete your post But no, not for not not for blockchain industry because they really it's a community ground out kind of Initiative. So this one usually different topics. You use different distribution channels to actually post Yep, so this one did quite well Okay, so the viral method one right is like don't be afraid to polarize This is very important because a lot of people they want to be part of the crowd So like when they have a stand, they will not say they have a stand. They will come and tell you Yeah, but it depends on certain things. So when people say that I'm like, I don't want to talk to them anymore So, okay, have an opinion stand for it. Very interesting Of course, uh, this again, I'm making it from the context of making things viral Of course, you don't it really depends on your message. Some things you don't really need to make viral So don't make it viral, you know So the second part is write your stand in the thumbnail description and choose a very interesting feature image because We did a bit of ab testing as well. So usually if you put a Picture of a hot girl with who's smiling, right? It will do very very well We tried this before for a dating website. So there's this we put this girl picture Very sweet smiling girl and the cost per ad right cost per click went down to one cent Which was like I've never seen this kind of test before So pictures are very important Like wing mentioned just now you can use unsplash unsplash has beautiful pictures and they are free because they are creative commons zero Use yo's seo plug-in is needed Just know you will mention in the first presentation Except that some people might like your opinion and some people might not like it But it's okay. If they don't like it, it's even better because they will share and they will score you So once they score you it will become more viral. So you just have to be prepared for controversy, which is okay It's fine. So all great brands were polarized. You'll never find a boring plan that a brand that is uh Look warm actually look warm is really really bad if you read the bible even jesus polarized He even said that look warm is bad So all all negative publicity is great publicity which leads to my second point So when you do hard, right, you need to be very clear You need to have clarity of mind of why you're hyping something So whatever I write with the intention of making it viral I have an objective in mind and it doesn't even matter what other people think as long as I know And I don't even have to tell anyone what my objective is So hype and attention is very addictive because you get a lot of Uh, you suddenly get a lot of attention, which I personally I feel is addictive So always know why you are seeking hype It's your end go money. It's your end go reach It's your end go a certain resolution like if you want type of complain Which I did so uh, you have to write your you have to craft your message in a certain way with the angle in mind Or it's your angle experimental data like you want you just want to see how people react So hype is a double-edged sword So sensationalism is okay to me as long as you are aware of your intentions Yeah, so viral method three Pick or one pick on one or two strong emotions So in a very in a in a article, right? Don't write so many emotions because it's very confusing So just pick on one or two emotions. For instance, this requires of course self-awareness and also awareness of what makes people share things One emotion is like excitement So if you are excited over Something when you blog naturally people who are excited about it. They will share The other the other very Common emotion that people use to pick right is actually fear fear of missing out So usually if you can Touch on this emotion the post will go viral then once again it goes back to the previous post like you need to be aware of Why you're doing it? Yeah, so which pain points are you picking on when you write on WordPress and when you share it? Yeah, viral method four use existing distribution channels So of course if you have your own facebook group facebook page is good because you you grow it over time And you don't have to pay people to use their distribution channels Um, but even if you don't have your facebook group, there are three distribution channels to use One very good channel is reddit Other other channels you can consider is face other people's facebook group But you need to seek the approval of the admin. So it's always a good strategic move to be friends with the admin And meanwhile start your own facebook group if you are in it for the long haul Yeah, it always helps if you write for the community. That's why it's open Okay, something about wordpress.org that's powerful is is open source So it's very community driven and then they will share things they want So we do community marketing which is very precious. I feel because it's like ground out Yeah, so you just talk to people and like talk to people who have the similar vision philosophy in life and then yeah grow together and make friends so Yeah, the other the other the last method is to use jetpack and then you know follow the data on your dashboard Like they will tell you about distribution who comes from where and I think that's very important to have data Yeah, very method five sex and good design cells So if you so the first thing is that use wordpress design to appeal to the most primal stuff so Just go to team forest to browse because jet Wordpress you there are some templates with like one click. So you just click and then it's there really which is amazing man Like because I have a lot of friends who don't do the css Yeah, just ask them go team forest and you know buy the one click install, which is like really really amazing So some primal stuff are like primal stuff are like not up to you to control You know, so like if you want things to go viral People's attention spans are very short. So you just pick on the things that people cannot not control Yeah, so things like food sex you humor intelligent And because attention span is so short You need to be very succinct in your marketing message or your communication message so also think about your own strength like if uh, if you Uh articulate if you're more comfortable in front of video, they use video and then make your wordpress site reflect your strength So, uh, there are wordpress sites with design that you are used to accentuate videos Um, if you are a photographer, that's like amazing. You just find this template, which is very visual And then if you for me, I'm most comfortable with words because I Yeah, I just like writing I read a lot. So, um, if you go to my site, usually I write a lot Then the next part is also have a branding kit It, uh, I really encourage people to have branding kits. So that is very consistent with your personality your brand Yeah, like just now I was talking to sarah and she mentioned that she has branding kit and when I heard that I was really happy Yeah, because not a lot of people think about branding kit when they are doing things for your personal wordpress site Yeah, then also like remember that attraction is not a choice when you do viral stuff So if you can accept that Attraction is not a choice then it will be easier to do viral posts So recap don't be afraid to polarize Hide with the end in mind. It's personally the most important thing to me to be very aware why you are seeking attention Pick on one or two strong emotions in your post use existing distribution channels Expensive doesn't mean good What is important is you need to know your community very well And then the last one is design and sex cells Okay, I'm done. Thank you Any question People would just set the bounce rate 100% they would never come back to your website Oh Okay, bounce rate is a very interesting view because the things I write about that from past statistics I tend to write about Things I feel strongly about so my bounce rate is around 60% to 70% per viral post However, I get a lot invites to prime is the office and I think that is very important for political stuff Uh, then the second part is for let's say for my blockchain magazine the media Um, usually the community would appreciate that I'm doing this for them And of course as part of the community, I I mean it's a privilege. I treat as a privilege to share things So if there is bounce rate, I don't really I personally regard a bounce rate of 60 to 70% is okay. It's not too bad Yeah, and most importantly, yeah, I I do understand your question One other method I measure is the number of comments because sometimes I can be really really polarizing So the comments are very polarized as well. Yeah No more questions Okay, thank you