 When it comes to long-term success in fitness, the following is absolutely true. Progress is not linear. It just isn't. It's more of a trend. In other words, sometimes you get better, sometimes you pause, sometimes you get a little worse. But when you want to look at are the trends, do I overall improve at the end of the year? Am I better than I was at the beginning of the year? If you fall in love with the linear progress, you will over-train. You will hurt yourself and you will be disappointed. This one, you know why this is such a challenge? Because when you first start, all progress is linear. Like when you first get started, it's always straight up. And then you plateau and you're like, uh, what am I going to do? Or if you go back a little bit, right? Think about that like as far as like if you compared it to the analogy of like working, right? And you got paid a wage and you get paid this nice wage for your job. You put in the work every day, you'd go to the gym, you do your hour, you go to your job, you work, whatever like that. You get paid this wage consistently. Then all of a sudden that wage decreases and decreases and decreases. And like how often are you going to continue to show up to that job? I feel like that's what happens to so many people is you get, you get that initial response of you've made some positive changes. Nutritionally, you've made some positive changes, moving and exercising. The body responds, you drop some weight on the scale. Maybe you notice a little bit of firmness in your muscles and you're getting excited. And then the plateaus start coming. And then it's like diminishing returns. Yeah. And then what ends up happening, you do more work and then you feel like you get paid even less. And so then that's eventually where people break and they stop going. Yeah. There's nothing wrong with looking at, I mean, I think it's like being taxed. I think it's smart to look at a plateau and say, is there something I can do differently to get the ball moving forward? But once you get to a certain point and you've been doing this for a few years, it's a step ladder really. I mean, adding 10 pounds to your deadlift in the first year is, I mean, it's guaranteed. I mean, you'll add 10 pounds to your deadlift in the first few weeks. Adding 10 pounds to your deadlift after 10 years is a success. That's like a massive success, right? So to your analogy of making money, right? You get your first job flipping burgers at McDonald's. It's pretty easy to get a higher pay by switching jobs and becoming more skilled. But then you start to reach that top and it's much harder to get higher pay. You have to start to figure things out. But progress with fitness is not this like every time I touch the weights or I should always expect to be able to handle more volume, handle more load, get stronger. First of all, the context of your life changes all the time. You get older hormones change, who knows. But also just the body doesn't adapt that way. There are limited resources and you got to kind of figure things out as you continue to progress. And it is a step ladder. Like it took me a while to accept this. Once I accepted it, like now when I work out, I don't... It's not like this huge disappointment if I'm lifting less weight than I did before. In fact, I expect to not be anywhere near my PR weights most of the time. It's just the way it is. But if I married that philosophy of linear progress, I would be so over-trained and beat up and injured and going down the wrong path or maybe quit. Maybe I would quit altogether. So that's just the bottom line. With progress and fitness, the reason why it's slow is not because you progress incrementally every month. It's because you go through spurts of progress, spurts of plateau and drops. But you want to look at the trend. You have to reinforce other areas, other aspects in order to keep progressing. That's true. So it's like you have to address some things that you may have left in the hang in terms of reinforcing your joint strength and stability, in terms of recoverability. There's a whole host of other factors that contribute towards building muscles. And it's like, if we're just miapically focused on loading a little bit more weight, that'd be rad. If I could just add those little fractional weights all the time and continuously just see progress. I was thinking about this. What if it was linear progress was the move? Where do you guys think your PRs would be at this point? Oh, God. I've been working on this since I was 14. I'd be benching 5,000. Yeah, 5,000. We're up in that range. How sick would that be? That would be crazy. Did you guys listen to the podcast that was shared in our forum about our message around not doing cardio for weight loss? Did you guys not listen to it? No. Oh, I listened to it last night. It was actually pretty good. Wait, our podcast? No, no, no, no. Somebody in our forum shared another podcast. Basically, they were just encouraging us to that, hey, you guys keep fighting the good fight. Your message is finally getting out there. That cardio is a terrible- Somebody else's voice again. So this guy, and maybe by the end of the podcast, Doug can look up on the forum and maybe give him, get his name. And we could shout him out and give him some love. He started this podcast and the gist of it from the little bit that I listened to is he's on a 200-pound weight loss journey. And he's been documenting the whole thing. And he's already like- Oh, interesting. He's like two, three years deep into it. Wow. And he found- 200 pounds? 200 pounds. Wow. So his goal, so I listened to it for a good like half hour, so to kind of like get an idea of what like this whole thing was about. And so he set this goal in 2000, and I want to say 20, 2020 or 2021. He set this goal to lose 200 pounds. Then from there, he's going to decide, do I want to try and look more like Bruce Lee or do I want to try and look more like The Rock? Like decide the body type he wants. And really, the reason why he said- I love how they make it seem like it's just an easy choice. Yeah, yeah. You know what I mean? Yeah. In this hand, I have this. Well, and he lays out the idea of that, not- Sure, like smaller, more- Right, and really what it is is that when I lose this 200 pounds, I'm not done. That I want to continue the journey, right? So that's kind of his message, right? And so he's been doing this for a while now and been documenting on this podcast. He gets hit with some advertising that says, cardio is a terrible thing for fat loss without that. And he says he sees the advertisement, and then the advertisement is a pitch for fat loss pills. So he just dismisses the information. Wait, wait. So they say cardio is a terrible way to lose fat, take our pills? Yes. Yes. Hey, hey, I want to say this right now. Cardio is way more effective than fat loss pills for fat loss. However bad cardio is for fat loss, way better than fat loss pills. And some of the companies always find an angle. I thought that was so funny, right? By the way, that's a good sign. Because they figured out that's us spreading that message. Right, right. So it's like we've made a dent, right? There's now marketing around that message. And now even for supplements, right? Those fuckers. Anyways, so he goes on to say that, and then he says he finds this podcast referring to Mind Pump. And he goes, and the guys in there are talking about, and I guess he listened to that same episode. It's actually, it sounded like, he didn't say the episode. It sounded like the one where we were talking specifically to women about why women should go on a bulk. Oh yeah. And because he's like, we really make the case for why you should increase calories and send a signal to build muscle because of what that will do metabolically for you and how much easier it will be then to lose the weight later and then also to maintain that. Why it was really good and why I liked it was that you could tell, obviously this is not his field, but he did a real good job of distilling the information that we have laid out there. And it also highlighted for me, like how many times we have to repeat this. Of course. For like that light bulb switch. And he says like, he in the thing he's talking, and he's like, I've heard this message many times. But it wasn't until we put like numbers to it and made it like explain, like, listen, you lose 10 pounds, five of its muscle, five pounds of fat. This is what happens to your metabolism. Yes, you're on the scale this much, but you also lost muscle. Therefore, your metabolism has gone down. Now imagine if I could just add five pounds to your muscle, your body, your body now naturally burns say 200, 300, 400 more calories a day. And so he said that is what really clicked for him was that math of figuring that out. Which by the way, it was the thing that I brought up the other day of why I get really upset at the fitness space that tries to counter that science, because it loses somebody like that. Yes. Because all it takes is that same type of a person who hears us explaining how important it is to build muscle, to speed your metabolism up. And then all of a sudden, you're going to get some other science nerd guy who's going to be like, well, technically, the study is doing this. And then he goes, oh. It's minimal. So then he'll dismiss the whole message that we're presenting because maybe you hear this other fitness person who's talking about it. But I thought so. Wow. That's awesome. By the way, if you're a coach or a trainer listening right now, let that be a lesson to you that you can communicate a message that's correct and accurate. But if you don't sell it well, you might as well say nothing. The way that we communicate what we communicate, we literally had to learn through trial and error with our clients. Do you know how many times I've talked about fat loss and muscle building? Analogies I've worked through to find the right one. You know, this is why I'm actually more annoyed. I get more upset when I see really smart fitness professionals that are presenting this type of information, science-based information, which right, that's going to be kind of sound kind of crazy. I'm more empathetic to the dumb trainer who's just trying his way through business, right? And maybe that's because I identified as that. I was a dumb kid who didn't know much. I was trying to figure it out myself, trying to just do my best to give people the best information that I had. I really don't like the ones that are highly educated, lots of certifications, really, really intelligent and go so deep in the weeds that they end up losing me. Because those people have credibility, right? Because they have this acronym. They have a lot of power for damage. Yes, they have an acronym after their name or this experience or lots of certifications. And then they want to go so deep on the science that you take a person like this who might hear our- Just confuse everybody. That's right. And then hear our message and then hear them try and tout a study that counters that message and then they dismiss it completely and then go back to doing their cardio. And it's like, dude, you know how many people you lose trying to be the smarter trainer, fighting with another trainer and put them down because you have more of an education when really the message that you're presenting is only going to convolute everything and make it even worse for everybody. One of the biggest downfalls of the highly educated or intelligent is their arrogance, right? I'm so educated that I assume I know the answer. So everything is absolute. Right. Now, I guess their benefit is that they do have a lot of information. Now, to somebody who's a beginner and doesn't know anything, they already know that they don't know anything. So they're open-minded. Of course, their detriment is they don't know anything but they know that they don't. So they tend to be more open-minded. This is why if you talk to martial arts experts, they will tell you it is much easier to teach somebody how to throw a punch or a kick who's never learned than it is to teach someone who's learned how to throw a punch or a kick wrong for years. Yeah, bad patterns. Or golf. You talk to a golfing instructor and they'll say, if you've been golfing for years and doing it wrong for years, it's harder to teach you how to do it right than somebody who knows nothing. It's this pattern that you've developed and it's hard to go back. And so this was my struggle with really educated trainers when I would hire them. It wasn't that they weren't smart. They obviously were. It wasn't that they weren't hard working. They obviously were. It's that they were not as open-minded. You know, they say, no, I already know the answer. It's like, you don't. You've never trained anybody. You've never worked. You haven't done this for 10 years. So you don't know everything. You know some stuff, but you don't know everything because you're not open-minded. You're not going to succeed. And in fact, I hate to say this. I really hate to say this, but it's fucking true. Talk to any fitness manager or general manager who tends to be the most successful trainers in their gyms and it tends to not be the most likeable ones. It's never the most educated trainers. It's so shitty to say, but it's true. It did that for 10 years. I've had at least 100 different trainers work for me at all levels of education, all the way up to a PhD. And I'll tell you right now, the most successful ones never were my most educated. I love my most educated. And I found later on in my career, you know how I found them? I bet you did the same thing I did. Where I found the most value in my PhD and it was so perfect because they liked hearing themselves talk so much and they want to be smart. You did exactly what I did. So I would have them teach my less educated trainers and I would pay them. So I would pay them. Help them tutor with certifications. That's right. I would take my budget. And I remember doing this before it was like, I didn't have approval with our district to do this. I just figured it out. I was like, oh my God, here's this hack. Like if I can get all these trainers sorted up, they're all going to be a little bit smarter. They're all going to get paid more. So they're all likely to stay longer and be better trainers. And these trainers that love being the ones that are most right and the smartest and have all these certs and have these degrees, it's like they're okay with their clients but they're even better at teaching the trainers. And so it was like just, so I would take these uneducated trainers, have the really educated ones teach them. And then, but at the end result, the ones that were less educated, they got the experience from the trainers. Blew away, blew away the ones that were quick because those ones were so hung up on being right. It's so funny because the fitness attracts really insecure people. You either get the body image insecure that I like like us. I was really insecure about being skinny and stuff like that. And so I had, I had body a little bit of body dysmorphia. That's what drove me to lift weights or you get the insecure. I'm not smart enough. So I got to go, I'm super educated. I'm like, all the sort of, I have every certification. I went through all the degrees. Like I'm always talking about studies. Like so you have like, and then sometimes you get a blend of both. But it's like, it breeds this. It attracts. It's a bias. It is. It's a self-selection bias. Very much so. It attracts very, very insecure fitness people. It's like politics. Politics is that self-selection bias for power hungry narcissists. You're just going to attract a lot more of them because of the, of the position. Today's program giveaway is maps strong. If you want to win that, you got to do this. Leave a comment below this video, the first 24 hours that we drop it. Subscribe to this channel and turn on notifications. If you win, we'll let you know in the comment section. We also got a sale going on this month. Maps resistance. This is a beginner strength training program. It's half off. And then Maps Prime Pro. This is so valuable for trainers and coaches. And for those of you that want to alleviate pain and improve mobility, that's also 50% off. If you're interested, just click on the link at the top of the description below. All right, back to the show. Now I had a, I don't know, I just thought of this. I had a friend, well, I read a study, a study, a study, excuse me, a story. And I knew somebody who knew this guy. I can't remember his name, but he was a top wrestler. And he was super arrogant because everybody he would go against, he'd beat. So he's like, oh, I'm one of the best. I'm one of the best. I beat everybody, whatever. He went to Senegal because, have you guys ever seen wrestling in Senegal? Have you ever seen these guys? I don't know. Maybe Doug, you can look them up. I think I've shown you guys this before. This isn't the one where they like slap each other. No, that's that weird sport in India. Have you seen that? What is that? Have you seen that? And then they like jump and... Bro, they jump in the air. Literally just smack each other in the chest. It doesn't make any sense, but I love watching it. I have no idea. Anyway, in Senegal, they have this long tradition of wrestling. And I mean, you're talking about like, looks like stadiums full of people watching these dudes and they're monsters. So he went there. I don't remember. I don't... So again, I read this story and this guy's like, yeah, I know that guy. It's true. He went there and he's like a badass wrestler. And he got crushed and he became so humble. Like, okay, I need to learn from these guys because yeah, these guys are... This guy, oh, this guy I think actually became... He's in the WWE. These guys are monsters. You should watch some of the wrestling these guys do. I don't think I've seen this before. Oh, they are beasts. Like, Doug, you might even be able to look up just clips of the wrestling of some of these guys. They're... They're, yeah, right there. It's... They're just absolute monsters. So yeah, he went over the guy's ass kick and he's like, okay, I guess I'm not one of the best in the world. And then that Indian sport, what is that? I don't know. What was your point in bringing that up? Oh, but you just humble. You become humble. Oh, yeah, yeah. You're so arrogant, you know? You walk around thinking you're the shit and you have nothing to learn. Yeah, the worst part about it, though, when you get the trainers at that level, too, because I mean, I was this... This happened to me, right? So I was promoted by the time I was 20 years old. The least experienced, least educated, and just a year before that, I was everybody's peer. Now I'm your boss. You're older. You're smarter and you're more experienced. Imagine that dynamic that I had to deal with right out the gates, which I'm so blessed that I got put in that situation because boy, did I have to figure out how do I lead a bunch of people who have no respect for me, you know what I'm saying? Who think they're smarter than me. They think they're more... And a lot of them, they're right. They were more educated. They were more experienced in some of that. But there was a reason. Just trial by trial. There was a reason why I got to that position of that and I had to find a way to like, okay, which is why I leaned heavy into the business side because that's where I was strong. I was strong in my ability to scale and build a business. I wasn't going to get into an argument with my PhD trainer who's got 10 years of experience on me. It's like, and tell him how to train your clients better. It's like, heaven forbid I do that. But what I could do, because what they were terrible at was actually organizing, building, scaling, breaking down their business. And so I leaned heavy into that direction to support them. Yeah, but even then you were not arrogant. Yeah, of course. You know, you're looking at people and trying to learn from... It's such a superpower, by the way, to be able to do that. Isn't that a weird thing though, like the you're more likely to be humbled in person, right? Like when you're interacting with somebody who actually knows something. And because online people get this weird perception, like it's they're autonomous or they just have this, they just become like a crazy narcissist out of nowhere. And like we'll try to back themselves up later by researching, you know, I don't know, it's a weird dynamic because like beforehand we would just like resolve a lot of these things like, oh, you actually don't know what you're talking about. And then they would be like, oh no, like I'm exposed. I can't pull up my phone. Nobody's getting exposed online, you know? It's like you can hide behind all this fluff. Imagine how fucking weird it's going to be, just because your point is right, you're totally right. Internet breeds this like, this weird narcissism. We're creating more narcissists. And when you're in person, there's this, there's always this checks and balance because one, I could get punked, like you could literally, physically, you could beat me up if I say the wrong thing, possibly. Two, you don't, I don't get to say, hold on, let me go Google search and back my shit up and then go, yeah, I don't have that pause, right? So, but I mean, when you think of things like future, like NeuroLink. When everybody knows all this stuff. Bro, like it's going to, it's going to bring the internet version fucking troll person into real life. You're going to have the access like that. Yeah, but everybody's going to have it. I know, but that's why it's going to be awful. It's going to be weird. You know, my fear with that is that we might develop some kind of hive mind, you know, if you look at the way like bees and ants and certain sex behave, it's like they're, they're hot. Of course, because everything will be based off an algorithm. You'll be right if the data and information you present is just slightly the majority. When in reality, there's an individual variance to everything always. Always, but think of it this way, right? If I want to, and by the way, right now it's very powerful compared to how it was 20 years ago. But if I want to, let's say, scare the population, I would put out some articles on social media and that's very effective. It's very effective as it reaches a lot of people. What if we could hit a button and everybody received that instantly? Now you've got instant reaction right away. It's hive mind. So the control with that will be. I mean, it's the reason why I like, obviously you've been listening a long time and you've heard me say it a bunch of times. I'm going to keep saying it. Plugged and unplugged? That's right. You want to start the rebellion? Yeah. I will be the unplugged for sure, you know what I'm saying? I really believe that that will be, and it'll be a choice. I think people will choose. The unplugged will be like, we're not genetically perfect because everybody else is modified, right? We're going to have like 15 feet. We don't jump 15 feet in the air or whatever. Why did you choose that? Why would you want to be that way? Yeah. You could just be perfect. No, I think it'll separate society that way and I think there's going to be, and I think you already see a bit of that. I just think that it's interesting to see, you know, I think as Katrina and I were sharing like old stories of like, it's so funny, of all the things her and I are talking about the last day before we see each other. We're talking about dating other people and things like that and people we hooked up with in the past. Yeah, we were talking about this. Just to get it all out. Well, it was about flying and she was actually telling a funny story. Like the first time she ever flew to Vegas to come see me and the girl she was sitting next to on the plane happened to have hooked up with me and like, it was like, What? Yeah. She was like, I don't know that. Yeah. How did she find out? Well, they knew each other. They were friends and knew each other. She wasn't flying there to see you too, was she? No, no, she wasn't there. Wait, I was saying on Friday, when do you see him? Yeah, yeah. So we were talking about that and so like we actually, we knew that story, right? Of course, because that was a long time ago in our relationship and that girl was like five, eight years before her and it was not even a big deal, right? Right. But it brought her, we were in that story came up and I never really told her all about like how we met and like how I, what I thought about her and stuff like that because I didn't think it was necessary. And so we were talking about it. I was like, you know, you know, the thing that stands out most about that girl, more than anything else that any girl I've ever dated. I said, we dated or we were talking for about a month or so during the rise of texting. It hadn't been a thing yet, right? It was like, so this is right after the analog type phones and now the Blackberry's the site. The flip phone where you're like. Yeah. And it was the first girl I'd ever like hung out with, brought her back to my house and we're hanging out like watching TV, talking to them. It was just her and I, right? My condo. And like mid conversation I'd be talking to her and like she'd be on her phone. And I remember like so being so like, oh my God, this is disrespectful. Yeah, I'd never experienced that. And I never seen that before at that point. It was like so early on in people doing that, having that behavior. And I remember telling Katrina, I was just like, oh my, I was so turned off by her because it was like so unattractive for this girl to be talking to me. Yeah. And like talking to somebody else on the phone at the same time. And she was like no big deal about it. And I remember like giving her a second chance like hanging out with her a second time and the same thing again. I'm like, who is this bitch? Now you had like a nice dinner and you could see somebody just break out in like a TikTok booty dance. Like as you're like eating steak. Like it just happens there near the fountain. Yeah. Yeah. I mean it's become the norm now, right? Like that's not, that would not be that weird. God, it does breed narcissism, doesn't it? It's insane, dude. It's everywhere. Isn't that the story of the guy looked into the reflecting? It's a pool of lake or whatever and then he falls in. Fell in his own image and then drowns. Yeah. That's the story. That's, what is that from? That's a great analogy. Is that Fable thing? No. What is that? No. It's a, it's a, I think it's a Greek. Is it a Greek legend or Smith? Yeah. I think that's where the word comes from. The guy's name was something narcissist. So, so Jonathan Page. Oh, really? Yeah, yeah, yeah. Oh, interesting. Narcissist. Yeah. So Jonathan Page out who breaks down symbolism and he's fucking brilliant. He talks about it. Yeah. And he talks about the lessons in these stories and how they're, it's just ancient wisdom. And he talks about this black, you know, this mirror that you look into that reflects into like how beautiful you are and how you can drown in it. And he's talking about the phone. He's talking about the phone. He actually like is redoing Snow White. And so instead of like the mirror on the wall, he has it. So it's like a, like the hand version of it. So she's actually looking at it just like she'd be looking at. Yes. It's her phone. It's, it's crazy to think when you think back to like old wisdom like that. This is human behavior. How exactly it's, we are so not that different. No. Today. No. As much as we want to believe like, oh, we're way smarter. We got way more. We're nothing like we were 200 years ago. Same problems. Like they are the exact same problems. They've just manifested and they have different mediums. Yeah. But it's exact same shit that we were struggling with 200 years ago. Well, you know, it shows you how dumb we are. And it's funny because like the whole thing with like, if you go in the religious route of like idols and people that like, you know, you build these like statues or you follow these people that are like, you know, they, they take you away from your worship. It's like, you see that with celebrities. You see that with like famous like sports athletes and stars. And like, and we just get pulled so hard in like these directions or like your Taylor Swifties and like, it's, it's like a cult of its own. You know, and it's, it's interesting. Like that whole dynamic never changed. Like it just created like a new form. Speaking of an annoying dynamic, I sent it to the group. If you could, I don't know if you could pull it up. It's a link to X or Twitter. I don't know if they still, they call it X. You got to watch this. What's his name from all in podcast? Who's the? Jamath, David Sacks. No, the moderator. Oh, Jason. Jason, Jason shared this. And he posted like, so I want you guys to watch this girl and listen to her. Oh, I saw it. I saw this. Everyone did see this. It's everyone sitting this put. It's the girl who's talking about her work week. It's gone viral. Everyone's, I can't, I see so many people. I can't down. Listen to what she complained about. Oh, bro. Yeah. You got to watch, you got to watch it. I want Doug to pull. It's gone viral. It's like, I've seen like, I'd seen at least 10, like big pages. Oh, and I want to talk about what happened online with it. Okay. Listen to this. Yeah, this is it. Yeah, yeah. Listen to this girl. It's the most annoying thing you've ever heard in your life. Oh God. I don't want to listen to this. I know I'm probably just being so dramatic and annoying, but this is my first job, like my first nine to five job after college and I'm in person and I'm commuting in the city and it takes me fucking forever to get there. There's no way I'm going to be able to afford living in the city right now. So that's off the table. Like fucking if I was able to walk to work and it would be fine, but I'm not. So it literally takes me like, I leave here at like, I get on the train at 730 and I don't get home. Till like 615 earliest and then like, I don't have time to do anything. I don't, I want to shower, eat my dinner and go to sleep. I don't have time or energy to cook by dinner either. Yeah. So, yeah, I saw it so we could talk about it. So he's like making fun of her like, okay, princess, like relax, right? So first job out of college, single girl, she has to commute to work and leave a house at 730. Oh, she gets back at 615. She gets, you know, she works five days a week. She's talking about how she has no time. It's the most terrible thing in the world. Now, what's funny about this, so I saw this and I thought to myself, oh, everybody's going to think this is ridiculous. Like shut your face. Like you come like, this is the definition of a big baby. Okay. Yeah. Now I get you have feelings. That's fine. But when you have feelings and they rule you like this, like you got to work on that. Here's where I, this is the surprise. So many people reposting it and defending her. Oh, really? Yes. I saw all the, I saw what I saw. Well, yes, working. I have a bias because I have the pages that I know dude. It's like, oh, yes, working 40 hours a week is hard. You guys stop making fun of her. It's not the way humans should live. You know, nobody likes to commute. It's really tough. And this and that. And I'm like, what is happening? Yeah. What's happening? Well, we're on our way. We're on our way. So a lot of these companies are jumping back to a four day work week, right? I think a few of them have already transitioned into that now. It's just crazy to me because first of all, you don't have kids. You're single. You get home at 615. You get the weekends off. This is your first job. I mean, not only are you crying about it, which, okay, fine. You're sad about it. It's hard. Maybe it's new. It's new to you. It's challenging. Every step is challenging. I get that. But then you make a video crying into the camera and you post it about how tough your life is. That's the part that I, okay, the part that you do that, because here's the thing. We're all guilty of at one point in our life saying today was hard or it was a rough week. Everybody, right. Which now you get praised. By the way, the generation before us would be like this pussy. Sure. Said it was a hard day because he worked 10 hours for five days in a row. Your dad did. You know what I'm saying? And so what you just did there is sarcasm. You do not see amongst a lot of the youth anymore. Yeah, like, I'm sorry. Like they need to be checked. Yeah. You know, like they need good friends there to be like, you're being a little baby right now. Like fucking like. Well, that's just it. It's like that. That's the part that the level of narcissism and that's crazy is that you. She filmed it. Yeah, you filmed it. And she's crying. She's talking about how hard her life is and all that stuff. She's literally asking to be ridiculed. And it's just and then people defend her like, oh man. Listen, I mean, it's your first job out of college. Yeah, you got a job. You guys subscribe to that. Tell me a break. What is the the, you know, good times make weak men, weak men make hard times, hard times make strong men. Strong men. Yes. 100%. I mean, by the way, when we're on the peak of the week, it's going to shift back to hard. Everybody's fucked. Look, yes. I've definitely come home and I'm tired. Oh my God. I worked so hard this and that. And I've had this happen where my dad will be like, you know, when I was younger, when I was working in the gyms. Okay. When I was managing gyms. And now by the way, 40 hours a week, this girl's complaining about. I wish I worked 40 hours a week when I used to manage gyms. I was in there. I was bell to bell. Yeah. It was 9am to 9 or 10pm, 6 or 7 days a week. Okay. Usually I did 7 days a week. You had to do 7 most of the time. I did it for a year, a year straight. I didn't miss a day. Yeah. Now you would tell my dad. My dad's like, what's the matter? I'm like, oh, I'm so tired. What do you mean? I'm at work at 9. I come home at 9 o'clock. I haven't taken a day off. And I remember my dad being like, yeah, that's a lot of hours. He goes, but you're in the like, what are you doing in the gym? You're walking around. You're talking to people. You're having fun with your friends. You know, and I remember him saying that and me looking at him, knowing where he came from and what he still did. And it worked. I was like, you know, and it's not that I invalidated myself. Like, oh, I shouldn't, you know, it was more like, I could do this. Let me reframe this a little bit. Like maybe I'm just, maybe I'm just being a baby right now. Could be worse. I could be doing a porn cement and then coming back and sleeping with my two brothers and sisters in one bed. You know what I'm saying? Or on the floor, right? My dad, you know how long he did this? He would work from 5 a.m. to 2 p.m. Come home, sleep on the couch, go back to work because he had to double, he had to work twice as much to start. This is how we started. He'd work from 5 p.m. to 10 p.m. Come back home, go to bed and repeat. This is what he did for a long time. So, yeah, I get it. Like, I get that it's hard for you and all that stuff. There's people, though, because I probably rail on the millennials the most out of all of us. She's not a millennial, though. She's too young. Gen Z. I don't know what that is. Is that Gen Z? Yeah, whatever the next one. Is it Gen Z? I don't know. Is it Gen Z or Gen Z? Except for Z, anyway. Um, I don't know. Nothing. Z's the last letter. Oh, sure. We'll start over with numbers. Yeah, we'll start over. So there is a hustle culture happening, though, between... Yes. So, you know what's really common and over here where we're at is dual jobs, three jobs. There's a lot of people because of the... So many companies give you the flexibility to work from home that I know a lot of people that are actually... I did a lot. I know a handful of people that are actually running two and three jobs. Yeah. Making good-ass money because they're... They got like three... People that actually want to work. Yeah, three 70k a year jobs that they're maintaining by just managing when they have their meetings around the other meetings and running three different... I wonder what that looks like in terms... Because after COVID and everything, it just seems like the want to work just really dropped off in terms of coming back and showing up in terms of there being opportunity versus it just being trying to figure out how to just get by without having to go the extra bit. Well, we have some weird times ahead right now because you see all the strikes that are happening? Yeah. Strikes are happening all over the place right now, right? You had the UPS. You had the nurses. You have... My buddy just texts me, hey, because his district, the teachers over in Fresno, Fresno, Fremont over that direction. Yeah, they want to strike. They're on strike now. Like, so you got a lot of these people that have worked during the COVID times of busting their tail, inflation's been running, and they haven't seen it. It's so funny you just said that. I literally had our team post... Or they're going to post this meme on my Instagram page. It's just a funny meme, but it says, New York elevator operators in 1945 going on strike. This actually happened, okay? What it did is it caused a mass adoption of automatic elevators, eventually making their jobs obsolete. Now, what people need to realize about that is automatic elevators would have happened anyway, but what you did is made it happen a lot faster. Yeah. And you overestimated your value. Oh, that's... Like, when people overestimate their value, things... This is when the ego becomes so big that you just think you're so important. I feel like anybody who didn't build a company naturally does that. It's... And I'm guilty of this, right? I'm guilty. I remember when... The perspective is really accurate. I was so offended, which was crazy to me. And here's what's so hard. And so I get it. I understand why people do this. You, when you run a club, your main job is to manage P&Ls, right? So I'm competing against whoever ran that gym before me. And I saw, I can see his or her numbers and what they did. And then I see how I impact it. And I'm impacting it by a half a million or a million dollars a year. That's a lot of money. And I'm only making 120, you know what I'm saying? And so, man, I'm very, very valuable in my eyes. Like, I'm 5x valuable to what you pay me. So getting a 20... You should give me at least a 20 grand increase or something, right? So in your head, you think that, or they would never let you go. They knew you were leaving. They'd come back and be like, oh, we'll give you double just to stay. And no, man, when I left, don't let the door hit you on the way out. Ten years and fucking breaking records and being awesome. You thought they were gonna cry. But I think for me, it was a real growing up phase in my life, right? My late 20s have gone through this process because what I recognize and what I definitely realize now having experience of building multiple companies is, you know, your perspective when you're a key piece to that, like as far as helping the company, is one thing. It's a whole nother thing to be the person who took it from zero and built it into something like that. And the minds, the effort, the work and stuff like that, like, you're an important cog, but you're also a replaceable cog, you know what I'm saying? And as valuable as I thought I was and how important I thought I was, it's like even the business, even if the business lost $200,000 a year because I'm no longer there, it doesn't matter. It's like saying- They're gonna keep going. It's like saying- The show goes on. It's like saying generals in war, a general, oh, it's the soldiers. And it's true, the soldiers are out there doing it. But the general is directing what's happening. This is what makes- Strategy. Yes. And so it's all valuable, but when you overestimate your value, you run into a problem. I could not be employed for too long because I understood this. And I'm pretty- I thank my parents for this. Now, it's not like they sat me down and taught me this, but because of where my parents came from, I understood this right away. So I worked, again, I worked corporate fitness for a few years. And when I was looking at things and they weren't the way I wanted and they weren't responding to me the way I wanted them to, I knew like, okay, what's my power? I'm going to quit. What are they going to do? Cry? They're going to close the gyms down? No, they're going to keep going. And so I either need to stop complaining or I need to leave and do my own thing. And that's what I did. I left and did my own thing. And that was it. Dude, speaking of like, overestimating or underestimating, like, so I was actually looking into Everett has- he's going to be Saruman for Halloween. And so I was looking at the actor who played him in Red Up. And I was like, insanely impressed with this guy's background, like his, the history of what he's done. Like he's played so many different characters, like the golden, in The Man with the Golden Gun in like 007. Oh crap, he was. He's been Count Dooku. He's been like, a whole host of like- Wasn't he Broadway? All of these actors. Yeah. Yeah. And he also was like an intelligence officer for the Royal Air Force and did like real, like in, I don't know if it's World War II, but like later on, but he definitely was a, has like a whole host of like military, like spy type of resume for him. He's like the real life, like 007. And it's just this, it's crazy. Also, he is like an opera singer and had a metal band. Okay. That's not fair anymore. Yeah. If it's like a sick metal band, I'm like, who is this? So anyway, I had no idea. And like, there's just people like that are just walking among us. And you're like, dude, this guy is insane impressive. You ever meet someone like that in person? Where you meet someone in person and you already respected. So I had a client who was a, he was a surgeon and he was well respected surgeon. So he was like a very smart, badass, very well known kind of guy. And then I get to know him and oh, you played D1 football. Well, okay. Jesus Christ. All right. Smart and super athletic back in the day. That's pretty cool. And then I get to know him a little better. Oh, you know, what do you like to do for fun? Oh, I'm a classically trained pianist. What? What? Wait, wait, wait. You actually had the time to go. Told you otherwise, but just does that. Yeah. Oh, wow. You had the time to do that. That's crazy. And then I found out, oh, you went and learned. You know three languages? Yeah. Oh, yeah. No, no. The language people. Yeah. That's like, oh, yeah. Oh, oh, you also went and got and learned physics for fun. It's not even has nothing to do with your field. But you went and got a degree. I remember I talked to this guy and it's like, all right, bro. I have, you know, I have a cousin like that. I have a little cousin who is gifted like that. He just one of the most special people I've ever met in my entire life. So he's a young kid. He's, you know, he's young teen. He plays multiple instruments on his own. He goes to care homes with elderly. So how many 14 year olds know that you know this is what they want to do. They want to go and play music for older people and talk with them. He's in the family. If there's ever a problem, he'll come to you talk. Like he's so wise. Where's his kid come from? He gets hella good grades on his for fun. His other hobbies are horticulture. He's he's constructing a muscle car. And he understands how to weld and do all the stuff. Wow. At 14. Dang. Bro, I every time I talk to. He needs to have like a whole like busload of kids. Oh, we're like, we gotta like. He's devoutly turn this upside down. He's devoutly Catholic. But what I mean by that is like in the genuine way where he's like just kind. Like he wouldn't come up to you and preach. Right. But you meet him and he's like 14 year olds. We're always all 14 year olds have. Yes. He's mom and dad should get a reward, bro. Oh, God. Well, I know I'm I talk. That doesn't magically just happen. Hit my aunt. I tell that's good. I tell my aunt uncle all the time. Like this kid. I don't use the most special. But to me, that's a great reflection of a parent. Oh, it's done a really good job. It's crazy. You know, back to the I didn't want to leave the conversation around the technology. You brought up something that it was on my list of things I wanted to bring up anyways, talking about the elevator operators like basically, you know, making the mistake of overvaluing themselves. And then all they did was force the hand of the business owners to push technology to replace them, replace them. So have you guys seen the AI tool that's used in Starbucks? I don't know if all of them. I don't think all of them are doing this because I try to Google it right now to see if I could find other ones. I actually couldn't find it, but I saw this already. The AI tool on the camera of the Starbucks baristas. So is it official recognition? No, you sent it. Yeah, I think I did send it to you guys. Oh, this is messed up. No, I don't know. So what it does. Okay. So the, you know, the cameras in Starbucks can see everything, right? So people theft ring like that. So that's normal. But this AI tool is designed to track the employees and how many cups they serve. They're productivity. They're productivity. Wow. And it's like so, like it's so alarming. You can see like in like two hours time, Sarah did three cups. Tommy did 22 cups. Susan did 17 cups. So like imagine being able to manage your staff that way. And be like, raise, raise for, yeah, raise for Johnny, Susan fired, you know, and then get your production up. Karen, like, I mean, how crazy is that? You know what's interesting about that, Adam? And imagine that tool in almost any work. Totally. You know, to be able to measure. You know, it's interesting about the manager AI. You know, what's interesting about that is I could see managers make mistakes with that. Of course. Yeah. And what I mean by that is they, that's what they value. Yeah, they'll just value that. Although Susan might only make three cups. Man, the customers. Customers aren't coming back. The staff loves her. So here's everybody's like, she's wonderful. I think it would be awesome because, and I've shared with you guys before the most impactful book I ever read. It's a day read. It's one minute manager. And it shifted the way that I led and I wish I found that book earlier in my career. And the secret to that was actually not looking at the people that were doing shitty in an appointment, but making sure you pointed out Tommy, who's doing 22 cups and praising and recognizing him in front of his peers and giving him that would motivate the other ones to want to step up. And then of course, there's going to be shit butts that aren't going to do anything. And those are the ones you need to weed out anyways. But most people see that they, they seek that they want that to elevate their game and it elevates versus which is what. And to your point, what most shitty managers will do, because we don't do a good job of teaching leaders to be leaders, is we go over and be like, Susan, you're only doing three cups. If you keep that up, you're going to be fired. You need to be more like Tommy who does 20 cups, which is the wrong way to do it. The right way to do it would be to go praise Tommy and recognize him. One of the first lessons I learned as a manager from my mentor was you praise in public, you reprimand in private. Yeah. Shitty managers literally always do the opposite. Anybody watching this who has a shitty boss will tell you, oh yeah, they'll, in a meeting, they'll talk down to somebody. And then when they do something, well, it's in private. Hey, why don't you let me know? You did a really good job. It's not nearly as impactful. It's about, it's all about the peers. By the way, here's a little hack for managers. And you don't have to spend as much money getting them a gift or whatever, because all you got to do is say that they did a good job among their peers. They value that way more than a $50 gift card to Starbucks that you give them privately. That's not nearly as important or impactful. So anyway, people watching right now are probably wondering why I look so comfortable. But we're about to get on a plane. But I, you know, we talk a lot about Viori's like nice-looking athleisure wear that kind of you go out with. We don't talk enough about their athleisure wear that is like just comfortable. So you're wearing like this is just. What are the ones W and I always wear? Because I packed those in my carry-on. The really thin, nice ones. Because I'm going to switch into those. Yeah, I'm not sure the name of these. But they're super comfortable. Yeah, you're wearing them right now. You're wearing them right now too. These are comfortable you're wearing right now. But I packed those in my carry-on so I can actually switch into them. We don't talk enough about it because we typically we're on the show. We go out and do things. So I always wear the nicer stuff you want to go out in, Viori. But at home, I have so much of the like, oh man, you put on this stuff and you just feel so nice. They have some really comfortable. Look them up, Doug, and see if you can find which ones those are, why we're talking. But you know also why we're talking about partners and you're talking about trainers and being better leaders and stuff like that. NCI, this is one of the things, why I really, really appreciate the work that Jason Phillips is doing with the coaches and trainers out there because. They do this. Yeah, they do this. They do a really good job. And I love that. So we get the opportunity to meet with quite a few of them every week or bi-weekly on our Wednesday calls. And you got all these other fitness leaders and these are the type of conversations that we have about leading their team, uh, talking to your client, leading your clients, which is all the, all this stuff. And like even like the early conversation that we're talking about, not being that trainer who's, you know, over educating your client, where you're losing them in the weeds, just touting studies, like giving them, knowing what your desired outcome is into like the application process. They teach you how to coach. Yeah. That's, there's a very big difference between learning information that's pertinent to coaching. That's important too. And then learning how to coach. Two very different things NCI does. Well, because what we always have to remember is, and I love like, I remember this was one of the first big lessons I got from my mentor was like desired outcome. And he would like, he would always challenge me that way, no matter what, like if I was frustrated with a staff member, like someone who worked for me, and I was like, ah, ready to fire him, I'd call him up. And always, always before I did anything like, like rash or quick, I would call him up and just invent to him. And he'd always let me go. And then the next thing he'd say, say, well, what's your desired outcome? And I'd be like, ah, what do you mean? I mean, what do you, what do you want to come from this? What is your, what would be the perfect situation? Before he gives you advice. Yeah. Before he gives me advice, he said, what, what do you want to happen? And then I'd have to really think about that. Like, because emotionally I'm like, I want to fire him. You know what I'm saying? But then I also know that I got to hire someone else to replace that. I'm going to have to take on all those clients. Yeah. You know what I'm saying? It's all the downstream effect. And he's like, okay, I mean, if that's what you want to do, then go fire the fucker. You know what I'm saying? They did this. They did that. They deserve that. Or do you just want them to be, do you want them to be a better trainer? So yeah, of course I want them to be better at their job. Okay. Well, then do you think that going and lighting them up over this is the best path to that? And I thought, okay, you're right. It's not. And I love that because I've applied that in my relationship, in life, right? With my relationships, with my peers, my relationship with my wife. Like we get, we act so emotionally and we want to react to things. And if you can just pause for a second, go, okay, what is my true desired outcome? And a lot of times when you're, especially when you're talking about your spouse and stuff like that, you're like, well, I really want my husband to put, pick his clothes up off the floor. Okay. Well, if going over there and pointing it out and scolding him, do you think that's going to get your desired outcome? Or do you think there's a better way to do it? Well, what is the best way to possibly do it? Think about that. Like, I mean, that, that tool. Jordan Peterson says like, he talks about marriage and he says, do you want to win? Or do you want to like work together? And he's like, because sometimes you win and you end up, yeah, you won, good job. You ever seen those memes with a guy? He's sleeping outside on a mattress, like out in the driveway. And he's like, I finally won an argument. Why, why, you know? It's like, is it worth it though? Did you really win? You won, but now what? Like now you guys hate each other. What is it called? Oh, those are all them. So I have the, let's say I say fleet joggers. And there's also the core jogger. I think the core. I think you have the core. The core joggers. Yeah. Yeah. They're good, dude. They're all, I mean, they're so lightweight and comfortable. Dude, I got. There's not the, I can't, you guys know, I don't sleep with any clothes when I sleep. That's why you're bringing them. Cause you're sure. Oh, you're not sharing a room. Now you can sleep naked. Yeah. They're going to share a room. Yeah. Oh, fine. I can sleep in my pod. Justin puts, that's why he wears a night mask, by the way. Cause I don't want to see Adam. Pill over it. Everything. Lock it out. Dude, you got, you just reminded me of something. I just read something and I tried to verify it was true. I think it's real. I think it's real because I did verify it, but I'm, I can't believe it. I can't believe it. So listen to this. You ready for this? Yeah. We were just talking about how like these whiny babies and this and that and help, like, you know, like these, these generations, each generation gets whatever crazier. Yeah. If this doesn't like define the insanity, I don't know what does. Students at the university of Augsburg, this is in Germany, have called for, ready for this, handicap accessible glory hole. I saw that. Is that real? To be installed on the campus. Just not. Siding diversification. The students argued that having spaces for anonymous sex would ensure the safety of queer students. I don't know why this is a. Handicap. Yeah. Yeah. So, so, so, yeah, which all, what's begs the question, do they already have glory holes? Like, are there glory holes, but just not handy? Like, wait, I can't reach this one. You can't just wheel up to it. Yeah. And then they have a picture of one of them. And it's like a professionally made. This is, I can't believe this. It's not, it's not like a. Glory hole. Did you, did you make sure you did your, snopes or whatever? I, you know what, Doug, look this up, please, because. Because you could be getting. If this is real, that theory that we're in. So, I, if I read something online, even the AI thing, like I right away go try and fact check because it's like nothing is, it's, it's like a 50-50 shot now. This is, this can't be real. It's not, it's not true. I hope it's not real. If it's not real, I'll be happy. It's, so the University of A, U, G, S, B, U, R, G. And then put handicap accessible glory holes. And then click on images, Doug, not a lot. More glory holes. No, don't do that. I mean, it seems like it might be real. Fuck. Are you serious? Yeah. We have broken the simulation for sure. Okay. Like, okay, maybe you're just a weirdo or whatever, you got your weird kink or whatever. Fine, keep it yourself. But enough of these students got together and they said, let's go tell the administration. Let's go bring this up. Yeah. With the school. And let's fight for it. That, come here's your glory hole. Hey, Andrew, is your mic on over there or no? Are you off? What's that? Do you, do you watch, are you into soccer at all or no? Do you, are you paying attention to like messy and everything like that coming over? Did you guys, did I tell you guys already to watch that, that little docu-series on him? Yeah, you did. It's, I mean, it's really good. He got me as far as David Beckham. Did you watch that one? Yeah, yeah, I watched it. It was good, wasn't it? I liked it a lot. You know what's happening. So you know the, are you trying to pull me into the soccer fan? Dude, I'm resistant of it. Trust me, I really am. But it's happening. But it's slowly happening. Like, you know, and I'm at least curious, the David Beckham thing. Good, we have a huge international audience. So you know, you know that, you know that he, he, he, you know, he started the Florida team, right? Yes. And you know, his big pull was he went and got messy. So now messy, the best soccer player in the world now plays in the U.S. Wow. Okay, for Florida, for David Beckham. Wow. So you should watch, you should watch this stuff. The reason why I'm bringing up messy though, has nothing to do with actually soccer is, did you see his car that he just bought? Look up messy's new family car to travel. So M-E-S-S-I. Is it messy A? Is that how you pronounce it? No, oh, I think it's messy. That's how I've always heard it. Yeah, I always say messy A. I mean, depends where you're in the world. If you're trying to be fancy. Tell me if you can, did you see it? Search it up a little bit. Look at Fart. Yeah. What is it? You got a family, it's not, it's, there's two in the world. It's like a Bugatti version of like a minivan. What? Yes, you have to see this thing. Why? I never even, well, he's a big one. You don't want to be late taking the kids to school? He's a big car enthusiast. No, it's for them to travel all over Florida. So it's like, if you do, Andrew, you probably beat Doug already, didn't you? No. You beat Doug? Oh, wow. He has a lot of cars. No, did you put the word? No, messy family put a minivan. I already did a Bugatti, right? Yes, say Bugatti. No, no, no, don't put Bugatti. I said it's like that. I didn't say it's messy, minivan, luxury minivan. Watch it, but it'll, I'll, for the audience that's listening, I'll have it, I'll get it for the, for the YouTube audience, so they'll get to see it. I can't believe we can't find it that easy. I have it in my thread because I sent it, I sent it over to you guys. It's the craziest. It literally looks like a Bugatti meets a Sprinter van. Oh, it's, and it's, I, it's gotta be worth millions of dollars. Like a Bugatti got drunk at the bar. Yes, and everybody was leaving. And he's like, well, I've never been with a van. What do you guys think are the most, most profitable car companies? Profitable car companies? Yeah, what are the most, what are the most? So Tesla is Tesla. Yeah. Do you know how many cars they, they sold last year? No. 350,000. Wow. Okay. So they're one of the, they're not the most profitable. There's one ahead of them, by the way. They're the second most profitable. Really? Yeah. You know, it was above them. So 350,000 cars, you know, it was above them. Their margins are like 17. Now this is profitable. Not total, not total Ford. Yeah, because Ford, Ford's up there because they do more volume than Ford. You're talking about margins. Yes, margin. Tesla's the best margins. You know that? Yeah. They are the best margins. But that's because they create so much of their platform. So most cars, the margins are actually way thinner than you would think. You guys only know like three to 10%. It's like a supplement company. Oh, wow. Like literally three to 10% are the profit margins on the average car. Tesla's around 17%. Number one, yes? Ferrari. Oh, of course. Okay. Tesla does 300, did 354,000 cars last year. Ferrari? 13,000. Yeah. Crazy, right? Yeah. Well, they do such a good job. They're like De Beers diamonds. Like they do a such a good job of shrinking their. They're handmade. They're handmade. I mean, Tesla's factory mass produced. They're not trying to sell a lot. If they did, they would. That's one of actually the critiques. Andrew, did you ever tell me that? Like, so you have a Tesla. So the one critique, I know everybody's a Tesla person, loves their Teslas. But the one critique I've heard. There's too many of them? No, is that the craftsmanship, like the lines of the trunk aren't always lined up. Really? Yeah. A buddy who owns a couple of them. Yeah. I mean, you're basically just paying for the tech of the car. Besides that, it's nice and it's modern and it's minimal. But there's much more luxurious cars. Oh, of course. That are. I mean, what's your take now that you've been a Tesla owner for a while now? Like, are you a huge fan? It's not significantly better than what you would get for other cars in terms of the interior for like the same price anywhere between $30,000 to $60,000 or like the model Y, the one that I had. But which like the convenient part about it is just the tech. Just the driving and like the in the highways. By the way, a lot of people will notice this is what's so so incredible about what you're saying. The price of a Tesla has come down significantly over the same model over the years. Oh, I didn't know that. So their margins are huge. They haven't cut into the margins. If you look at the price. Way more economical. Oh, the price of the original Tesla, that same model is getting cheaper and cheaper. I wish I would have. That was his goal. I wish I would have known that stat. I actually, for some reason, I thought Tesla wasn't profitable. I didn't think they were. I thought they were always like trying. I thought they were like he was constantly pouring money into it. They were one of the only ones that didn't get a bailout, right? No, correct. Yeah. To think that the thing that the average car is three to 10 percent and he's pulling 17 percent Ferrari's 24, but to be pulling 17 percent margins on that is incredible. That's amazing. I mean, if you're, if the market is three to 10 and you're at double that, I mean, that's like, that's like, and, and I rivaling some of the biggest producers as far as how many, because like four, they're all up there. I want to say 350 to 400,000 is like the top producers. I mean, maybe Duncan fact-checked me on who sells the most cars. I think Honda, Toyota. I think Toyota. This is such a tough market. And he's funny to see that like Apple just completely like hasn't like, oh, it's coming. Is it because Apple car is pushing it out, pushing it out, pushing it out. And I'm like, I wonder if they're actually, you know why? You know why though? Because Apple is so flush with cash. Yeah. Like why would they enter like a terrible? It's like us going in a supplement. It is. Great analogy. So I know you're going to go there. Stop it. It is just like my. Hey, hey, this is a terrible margin. I'm going to call out to the fans. I want you to flood these great transition right there. We don't do supplements. Say, hey, let's sell, start a supplement company. You're so cash-headed. So many things. You need to. I promise you, listen, I'm going to talk to the fans. You guys quiet. I promise you guys, I promise you, I will bring you supplements that are borderline illegal. They're going to be the craziest ones you've ever seen. Wow. 10 million people. Send me to South America and the, you know, Amazon. 10 million people. Wow. That's Toyota, right? To New Goji berries. Toyota is crazy. Hey, I want to say something real quick. A study is, I have to mention this because we're going to be gone. A study is circulating and people are trying to tie like, oh, meat consumption, potentially bad for you. This might show that meat is, yeah. Okay. So here's what I want to say about studies on meat, studies on whole eggs. They did this for a while and anything that's full fat, like full fat dairy. Because of the decades, not years, but decades of the narrative that meat is bad for you. Because it's now been, since the 80s, we've been told that red meat is bad for you, saturated fats, unhealthy. Avoid red meat, eat white meat or fish or whatever. Don't eat meat. That what we've now developed because of that propaganda is the decades of that propaganda has created an unhealthy user bias. What that means is that when you look at just population-wide, the people that eat the most meat are people who disregard health because they've ignored all that information. And if you look at people who avoid red meat, you have a healthy user bias. These are all people who try to be healthy. So there's lots of other things that they do that are healthy. So when you look at the best studies on meat, on red meat, natural red meat, not processed, you find it's healthy. So I want to say that real quick. Well, you have created this bias. A great comparison to that is the old school smoking and coffee one. Yeah. Coffee causes cancer. Yeah. Because they never control for smoking. Yes. And they all. We found out that a lot of people who drink coffee in the morning also smoke cigarettes when they didn't control for that. So it's a good example of how there's a major bias of people that are on a diet versus people who don't give a fuck. Because of the thousands of years humans have lived off of meat solely. And how are you going to try and pitch to me that it's been harmful? Not just meat. Red meat. Yeah, exactly. Red meat. They weren't hunting chickens. It's total bullshit. I feel like every one of these kids that think this way, you just have to watch this show alone. But just watch an episode. Just watch one season. One season of it. And ask yourself. There's no other food you can eat and still be okay and survive. We live in so funny. By the way, people are like, oh, lean meat. Lean meat. Do you know what happens? You know that you'll starve? Yes. You'll starve. That's why I say watch alone. It's such a good. You eat a bunch of rabbits. Educational and thorough understanding how our body operates on real whole foods and what types of nutrition it's seeking and it needs. And if you wanted to survive, what you need to go find. And yes, fish and white meat would not be enough. Well, dude, I blame the fact that everybody's so removed from the process of actually getting food and hunting for it. Or like doing what you have to do in order to get that kind of nourishment. It's like everything's so readily available. We just listen to the marketers tell us where to go next. Yeah, totally. All right. So the shout out. Did you want to do the shout out, Adam? With the. What was I just talking about? Oh, God, you mentioned someone. Brian Monarch. I got it. Yeah, Brian Monarch. He's like, he's like a deep, fake guy who does like everything from Arnold over everything to dude. It's so funny. He's really good. Yeah. No, you had mentioned someone earlier on the podcast. I did. I don't remember what it was. So we're talking about. Yeah. Brian Monarch it is then. Next time. Oh, it was the documentary. That's what it was. Yes. Yeah. Sorry. I'll do another one. NutriSense is a company that pairs glucose monitors, CGMs. Okay. So you wear this on your arm and it monitors your glucose in real time. It pairs that with nutrition experts. In other words, you'll get nutrition coaching who also uses your CGM to tailor and individualize your diet. Nobody else does this, but NutriSense. It's incredible. It's effective. It's one of the most effective strategies I've seen in my entire career. So if you want to get leaner, get more fit, you want an individualized approach, literally that's measuring your glucose and working with a nutrition expert. Go to NutriSense.io forward slash mind pump. NutriSense is spelled N-U-T-R-I-S-E-N-S-E. Use the code mind pump and get yourself a discount. All right. Back to the show. First question is from Eric Dwayne. Yes. What techniques or exercises will help with back thickness? I have good width, but lack that 3D look. Dead lift. Dead lift. I love this question because there's controversy around this. For some weird reason, there's still fitness dorks out there that don't think deadlifting builds back. And this is exactly like, okay, so I got nine, I think nine years under my belt. Bro, can you please, please find that before and after? Bro, it's so old now. Can you please find it? It is the most profound like, and you went from, it wasn't like beginner to, you'd already been lifting forever. You're already a pro. The difference in your back from not deadlifting to deadlifting, in fact, I think you eliminated most exercises. Everything. All I did, so. It's so crazy. The audience that's listened for a long time has probably heard this story and they're over it or whatever. But for the people that haven't heard this story, when we all met and got together, my history of lifting was very, very bodybuilder-esque. And I rarely ever squatted and dead. I never deadlifted, and I rarely squatted. Intermittently, I squatted. I was definitely leg press, lunge guy, all that shit. And when we all got together, Sal was a really, really strong deadlifter. And I had never said, you know what? Let's see if I can get my deadlift up and see if I can actually improve my back. And literally not actually fully adopting this philosophy until this point. And all I cared about at that point was, I'm going to try and get up to as much weight as he was. And at that time, I started, I was only able to deadlift like 225 pounds. Over a course of a year, I worked all the way up to 550. Now, keep in mind, I hadn't really deadlifted at all. So the gains like that are unprecedented, right? Yeah. And so. There's a new movement for you. You already had a ton of muscle. Yes. And I had a good physique. I had a real wide back. I had already been competing. I won some shows. Probably went from 225 to like 400 real fast. And then it started to get on. Yeah, yeah, yeah. That's where it got, that's where it slowed down after 400 and it creeped up. But the biggest thing is I never had those, what they call like the canals. Yeah, the columns. Yeah, the columns. Columns or canal down your back. And which gives you that thick looking. I was always wide. I had a small waist and I had a big lats. And so I had this wide back, but it wasn't deep, 3D, whatever look. And it was the deadlifting that completely thickened. I mean, I got wider and thicker from deadlifting. Yeah, the width of the back comes from the lats. The thickness is the erector spinae, the rhomboids, the lower and mid trapezius. And there's a lot of muscles in the back, but those are the ones that are really going to give you that thick look. Now, I understand aesthetics. So bodybuilding definitely made back width like a big thing. Like it was all, it was like, oh, you know, you go up there and do a pose called a lat spread, which a lat spread is specifically a bodybuilding pose. Nobody walks around that way. There's no function to doing a lat spread other than showing how wide your lats look. In real, in the real world, I visible lat syndrome where the guy walks around the gym. Looks like he's pushing a wheelbarrow. In the real world, back thickness is what shows up. Not necessarily. Width will show up too, but what looks impressive when you're just standing relaxed is thickness. Now, why do we find that so impressive when someone's standing relaxed? That's function. Lats definitely are functional. Not saying they're not. They're very big muscles. They're very important. But that thickness is what stabilizes the spine. It's what makes you be able to lift things. It's what makes your core strong. And it just sends that signal to someone looking at you and they see you and they go, oh God, that guy or that girl, that really fit. Like even for women, here's what's funny because we talk about back size and muscularity and the average woman's like, I don't want that. When women have a well-developed back, they have that nice dip in the back. That canal. Yes. That canal. And so you wear like a low-cut dress or whatever. On women, it looks gorgeous. Curve and shape. Men and women. I think the more muscular curve and shape that you have in the body, the more 3D you look, the more defined, the more muscular, the more fit you look. I've never met a guy. Okay, this guy, I think Eric is the person who's asking the question. I've never met a guy who can deadlift 400 more pounds that didn't have a thick back. So go get that 400 pounds. I've never met somebody who is deadlifting 400 or more pounds, which is an attainable goal for most all men. 400 pounds that didn't have a thick back. So deadlifts at the top and then under that has to be a non-chest supported barbell row or a Penn-Lay-Rones. These are rounded back. Oh my God. I mean, that's true. Right? That's true. I mean, everybody discounts that, but it's functional strength that actually produces that kind of dimension. I'm going to make the case for that right now. And if you don't have an atlas stone, which you probably don't, you could do a zurcher deadlift, which will give you something similar. Sandbag. Right. So what happens with an atlas stone lift or a zurcher deadlift or lifting a heavy sandbag is what's called rounded back lifting. Now, not rounded from the low back, standpoint, but rather, when you're hugging something like this, your scapula has to spread and your thoracic is rounded to an extent. Now, why that produces so much back thickness, we now know with data, when a muscle is loaded in a stretched position, you tend to cause more muscle hypertrophy and growth. And where else do you put the lats in this stretched position? You mean the rhomboids? Yeah, rhomboids, traps, and even the lats, because lats are getting spread out that way too, are all in that stretched position in an isometric contraction. Yeah. Yeah, that's crazy. You don't see that. Yeah. So, and, you know, if you look at the Greek statues, because he mentions in the question that Doug didn't read this part, but he says, I want my back to look like the statue of Hercules. Have you guys ever seen? Oh, it's cool. I don't know. Maybe Doug, you could pull up Hercules statue, Greek Hercules statue. It's one of those where it's like, yeah, it just looks super strong. You know, like the physique, it's like really like pronounced. There was no bodybuilding back then. No, it wasn't. So they were literally creating, wasn't bubbly, let's say. What they knew to be functional. Like, well, we know strong people. This is what they typically look like. Well, part of what that atlas does too is like, so your core wraps all the way around your spine too, which is part of your low back muscles as part of the core. And so massive core stability in an exercise like that too. So you're developing that really, really well. Yeah. Let's see a picture. It's disconnected, Doug. Those are pretty mountains though. Yeah. Man, that back looks. Yeah, look at his back. I mean, look at the thickness on that too. You see a guy like that walking away from you? I mean, we've talked about this. I'm not going to bother him. We've talked about this on and off air before. I can see a competitor posing on Instagram and know how well or if they even deadlift at all. Like I can see that right away. And a good example of this on the elite, elite level in competing is C-bum. Yeah. The way he is built, he's built like a guy who squats and deadlifts really heavy. Yeah. And just he has. To avoid those, yeah. Yeah. And a lot of competitors unfortunately do today. So go after the deadlift, no matter what you hear from some of these other fitness dorks that think that it's not a good back exercise. Yeah. Next question is from S Hashim. I'm eating 1,500 calories, do CrossFit five days, and I'm running Maps Anabolic two days. I can't seem to lose fat. Help. Are they doing too much? Yeah. Here's what you're doing. Way too much. Here's what you're doing to your body. Okay. First off, CrossFit workouts are super intense, typically too intense, not the best way to burn body fat or get to those kind of goals. CrossFit workouts are great though if you want to get good at CrossFit. So I'll say that. But they're very intense. Five days a week of CrossFit is too much CrossFit for 95 or maybe even 99 percent. How tall in weight like? We didn't get any of that. Shit, I don't even care. I don't even care if this is a 110 pound goal. Oh, yeah. That's still way too low of calories, way too much CrossFitting and adding Maps Anabolic. Yeah. So here's what's happening. Tons of intense crazy workouts. You're probably not recovering fully from them or your body can only heal. It's not adapting. And you're also only eating 15 or calories. Literally, literally what you're telling your body to do is survive. Yeah. Survive the onslaught. The environment is crazy right now. And so what your body, your body's insurance policy against stress, one of the insurance policies against stress is fat. I mean, for most of human history, starvation was a real risk, a real problem. Stored body fat is an insurance policy. You beat yourself up like this and your body's not going to want to lose body fat. It's going to plateau. And in fact, what it'll do is it'll make you burn muscle or lose muscle, I should say, in order to slow your metabolism down. What you need to do is eliminate the CrossFit, continue doing Maps Anabolic, slowly bump your calories up over time, start to build some muscle, let your hormones rebalance, let your body recover, and little by little get your metabolism faster. When you get up to a point when you're eating 2,500 calories or 3,000 calories and you feel good and you're strong and your body weight really didn't change much or maybe just a little bit went up, then you can cut from there and then boom, like magic, fat will come off your body. Yeah. I wish this person didn't just post on Instagram. I wish this was a caller so we could actually go back and have some dialogue here. Talk about. Talk about. Somebody who's down this path, I'd like to hear where they're at mentally. I'd like to know exactly for how long they've been doing it. But I love that it's brought up here because it highlights the point that we always make. This is the problem with purely thinking, going from a law of thermodynamics, right? Calories in versus calories out. Like here's an example of somebody who has got to be burning tons and tons and tons of calories by all of this crossfit and anabolic working out and only eating 1,500. Yet, why is my body not losing any more weight? And it's become adapted to what you're throwing at it. And not only is it massively overtraining weights and even if you were fed, you still would not be recovering. There's nowhere else to go with this. But then you're also. You can't go harder. You're not hitting nutritional targets, being as low as 1,500. So then you're not giving yourself adequate calories and nutrients to recover. Both ends. You're overdoing it on the training and underdoing it on the nutrition. And of course, you're stalled. And you're not seeing any results. You're not probably getting stronger. You're not getting any better at anything. You're surviving is what you're doing. Yeah, your body's under attack, 24-7. By the way, if you stay on this long enough, not only will you not lose body fat, you're going to get injured, get sick, really mess up your hormones. And your body's going to scream. It's going to start to scream at you. You're doing too much and eating too little. Next question is from Tyler Lavasseur. What are some key strategies you have used to help improve client adherence? Oh, okay. So this is going to be great for coaches, but also for... Shock callers. Yeah. If you don't show them. Just knock this shit out of you. It is effective. I've had clients ask for something. This is good for coaches, but this is also good for people listening right now who have, who struggle with discipline themselves. Yeah, yeah. As a coach, and again, this applies to everybody, but as a coach, the most important thing you need to focus on with your client is helping them create this as a daily, sorry, as a consistent habit. How can I get this person to adopt this lifestyle for the rest of their life? That's the ultimate goal. The ultimate goal is not, how do I get them the fastest results? The goal is not, how do I make them the most sore? How do I beat them up? It's literally, how can I train them in a way so that they eventually learn and want to do this for the rest of life? And the first most important thing is you have to figure out how to create an experience that the client will find both challenging so that it's meaningful, but also enjoyable. Now, enjoyable doesn't necessarily mean pleasurable. This is where people tend to screw up. Pleasurable is also enjoyable, but there's lots of things that we do that are hard and challenging that we also find enjoyable because we get new milestones or we learn things or we start to enjoy the process of growth. So when clients would show up for me, and this is later, because I didn't understand this forever, but later I figured this out. My job was to create that kind of experience for my client. And the number one was meeting them where they're at. That was the most important thing. People are ready to move forward when they're ready to move forward. In other words, they're ready to work out harder when they're ready. They're ready to change new things in their diet when they're ready. This doesn't mean you lie to them. You're honest with them. But if you push them beyond that capability, what'll happen is they'll eventually falter, fail. If they did that enough times, they're going to stop. They're not going to want to do this anymore. So it was all about meeting them where they were, being honest about the process, and creating that experience where they actually enjoyed it. And once I was able to do that, it was game on. I mean, I love this question because it really forces us to communicate where the root of a lot of our philosophy comes from. We have to take all the science and experience and stuff that we have in the health and fitness space. And then we have to take the behaviors, human behaviors of people and what makes them go, what demotivates them, what motivates them. And we have to find a way to be a very successful coach and trainer. You have to find a way to blend that. You purely just go by science and stuff like that. Not everybody's going to follow and adhere to. In fact, most people won't. So that's why when we give out information sometimes and there's somebody who wants to count, oh, well, I heard this person say this. So it's like, okay, well, that's great. I understand that's what the research says. I also know the human psychology around that. And one of the things that I've learned through training clients, also now from having a son and being a father and having self-awareness around the things that I like, like the stuff, the sports that you gravitated to, the board games that you like to do. A lot of the times it's because the experience you had, you enjoyed. A lot of times, part of the enjoyment is you were good at it or you won, right? Like it's like, you played that first time you picked up any of this, played a sport, like that sport you were drawn to was the one you probably naturally were kind of good at or you had success with. So understanding that human psychology and how that applies to this. Here they are on this new venture. I'm going to go after lifting weights and eating better. And so you need to make sure that they have a good positive experience. One of the ways that you can make sure that happens is by stacking up wins. So a big mistake that trainers do is they want to teach them everything all at once. Oh, we're going to change this and we're going to do this and then you're going to start doing this and you're going to start doing this because their thought is like, oh, my client told me I want to get the fastest results right away. So you think, oh, I'm going to show them everything they need to do to get the fastest results. Like, no, the fastest results is a thing that's going to keep them consistent for the longest period of time. That's what's going to get them to go faster. And if you understand the behavioral psychology around people building and stacking these wins, so that's my goal. So my goal to Sal's point is meet them where they're at, which could be as little. Sal's told the story before of getting my client to read one page about nutrition or it could be all I want you to do is three times a week, go for a 20 minute walk or it could be I just want you to show up to the gym one day a week. It doesn't matter or it could be someone who's already going three, four days and now you're adding one little thing, a nutritional tip or you look at their diet and you see it's all over the board. They're not doing this. They're not doing that. Instead of changing everything you go, I just want you to add one high protein meal a day. I want you to add one bowl of vegetables. Like find ways every week to give them these tiny little goals that you feel confident that they can accomplish and then celebrate the wins. That's it. And I'm so glad you're defining wins because this is the other problem trainers make. They think wins means you got to lose five pounds or you need to add 10 pounds a bar. Those are wins but those aren't all the wins. Yeah. You know, I remember I remember this one conversation at a client who came back from vacation and she was so upset and I said, you know what she's like I failed. I mean, what do you mean you failed? She's like, I had dessert every night on vacation every single night. And I said, okay. I said, I know your goal was to not have any dessert. I said, but what did you used to do on vacation? She's like, well, I would have dessert all day. I'd have dessert for breakfast. I'd have dessert for lunch. I'd have dessert for dinner. I'm like, this is a big deal. You only had dessert once. Notice how I reframe that. She's like, I had dessert every night. I said, you only had dessert once. All of a sudden she was like, you're right. I totally did a lot better than I used to. That's right. That's a win. We're moving in the right direction. You have to help coach the... Now, to the person who's listening who's not a coach or trainer this is how you hack yourself. Yes. This is how you get yourself to create this relationship or this experience with fitness where you start to, God, I want to, I want to keep doing this. By the way, okay. I remember I, I, oh God in the early days, sometimes I look back and I cringe at some of the ways I thought when it came to fitness. I remember I had this one trainer that worked for me. And we always gave her the really, really tough clients like the clients that just didn't want to show up or whatever. And I remember there's this one lady she trained and I don't know, I don't know, one out of three workouts. This lady would show up. They would do one exercise and then they go for a walk outside. And I remember thinking like, she was a good trainer. Clients resigned with her. So I at least was smart enough to not like, you know, harp on her. But I remember thinking to myself like, what a waste of time. Like you're just going to, you're going to walk. Like that's so dumb. Like we later I realized the brilliance in what she was doing. This person showed up to her. This was a big deal. So they showed up. So they would probably happen as she called. I don't want to come to the gym. What's the matter? I really, I don't feel good. Listen, we don't have to do much. Let's do one exercise. Let's go for a walk. Really? I can just do that? Absolutely. And this person was consistent. Week in and week out doing that. That's right. Like that was totally brilliant. So that's, that's in my opinion, the most important thing. Now there's a lot of things you could do with the experience for the client. One thing I used to love to do when people would show up to my studio was I'd yell their name out. Hey, John. Hey, what's going on? Hi, hi, hug. We'd have conversations. I'd make people enjoy. I switched the music to something that someone loved. I had a person who showed up who is stimulus was too high for them. So I had a separate room. I turned the lights off. We'd work out on that with no music. Yeah, it's all individual. Yes. Each client has their own little unique characteristics and things that they're interested in. And that's what you gather in the very beginning is like, what are their interests? What do they do outside this? What do you for work? What's their family like? Like you're just having that constant dialogue so you can ask them questions that they get them. Because people like talking about what's going on in their life. Not a lot of people listen to you know, what's happening and then the latest thing that's happened in their life. Like you don't have to just sit there and talk about, you know, fitness and reps and nutrition and you know, like get over yourself. Like this is another human being you're spending time with and building a relationship with. Obviously you're steering the fitness and the nutrition and everything in the right direction but you know, that's sort of ancillary to what you're doing in terms of hanging out. That's such a long play. Be likable and build wins. Literally. Be likable. Build wins. Yeah. That's all you just... By the way, do that to yourself if you had a coach. Yeah. Be likable to yourself. What does that mean? Yeah. Don't beat the shit out of yourself when you go to the gym. Oh my god, I'm so fat. Oh my god, I'm so terrible. I didn't do as good. Oh, I should have worked out harder. Are you liking yourself right now? Why the hell would you want to show up and keep doing this to yourself? And set wins like that to yourself. Every time I go from a kick where I would consider myself kind of off the wagon where I'm inconsistent with that and I decide okay, and I'm going to turn it up. I don't go full bore right away. It's literally every week I make minor adjustments. Just tiny ones. Easy ones. Ones that I know, well, you know, I haven't been walking at all after meals. That's all I'm going to do. Oh, I haven't been making sure that I'm getting that extra pro. I'm going to do that. And it's crazy that I still do that same reverse psychology on myself is I get that momentum of building wins. And you know what? And it's inevitable we're going to have these setbacks, but when you're stacking small wins, the setbacks are really small too. And then you get right back on. It's a lot easier to get right back on. By the way, it's a very clear picture. It's actually an honest, objective picture. What happens is people don't, they don't even calculate or consider, they're not even letting themselves be aware of the small wins. They only focus on the big wins, which is the long win. And then all the small fails along the way. So what do you mean to point out? That's going to paint a shitty picture. Of course you're going to stop. Next question is from Cavalier coach. How do I train a client with diabetes on how to work out and what, when, and how much to eat? Okay. So this might sound very specific to people with diabetes, but this is going to apply to everybody. So obviously diabetes, your body is becoming resistant to insulin. So what that means is your body, when it releases insulin, insulin tells the body to do a few things, very important things. And when your body stops recognizing the amount of insulin that you're sending, it has to produce more and more and more. And over time you develop diabetes, which can become quite detrimental. It's actually one of the leading causes of chronic health issues and death. The most effective thing you could do to improve your insulin sensitivity is build muscle. Period, end of story. Period, end of story. Nothing is more effective at improving insulin sensitivity besides also the diet stuff, and we'll talk about that, like building muscle. So if you have diabetes or you don't want to get diabetes, or you just want improved insulin sensitivity because you're reading about how great that is for longevity and cognition, build muscle. Muscle itself is a storage vessel for the sugars and carbohydrates that we process in the body. It stores glycogen. Besides the liver where a huge amount of glycogen is stored, it's also the muscle. And insulin is what tells your body to store glycogen. Well, we don't have a lot of muscle. The glycogen doesn't have a lot of places to go. So insulin comes up, glycogen's got nowhere to go, your body is exposed to lots of insulin, nothing's happening, it starts to become resistant. And the studies show this. Studies on severely obese individuals who build a little bit of muscle, don't even lose weight, have significant improvements in the markers that show whether or not you're doing good or bad with things like diabetes. Whereas other forms of exercise don't do this. And even dietary strategies don't necessarily do this as a factor. The irony of the advice to this person is the same advice you give to a normal person that was trying to lose weight. Exactly. It's like eat whole foods. I would never tell a client to not pair carbohydrates with a protein and a fat. So you want balance, right? So when they eat stuff like that, so you're not, you don't want to eat this high-glycemic carbohydrate with no protein or fat. You want to make sure that you pair the carbohydrates with a protein and fat. So whole foods, balanced meals, carbs, proteins, and fats, and build muscle. Eat in a slight calorie surplus, not a massive one, not a crazy deficit, slight calorie surplus, and go build muscle. You got to pause right there because that's so important. Somebody right now is freaking out. What do you mean a calorie surplus? I thought you had to eat less. To work with diabetes. Yes, in the short term, cutting your calories will improve your numbers. But what we're talking about is fueling the muscle growth that is going to give you the long-term ability to manage your glucose. That's why Adam said eat in a slight surplus. It's not a huge surplus. It's a small surplus, just enough to fuel the muscle growth. By the way, I do want to make another comment on this is that if you train somebody with diabetes with strength training too hard, you can run into problems as well because if the stress is too high, I believe all the stores, yeah. Oh, yeah. If the stress is too high, the signal goes to the liver to dump a shit ton of glycogen. And so I've had this happen with a client, had a client who had diabetes is before I understood. I mean, this is the type of client that a CGM would be fun to have. Oh, God. Right? So, I mean, now that we have access to stuff like that with like companies like Nutrisense, I mean, having a CGM on a client like that. So you could measure, oh, wow, when we push this hard look would happen. You've had a long-term client. I mean, type two diabetes, obviously, but has been reversed. Yes. Amazing. Yeah. What an amazing thing. Yeah. So you've had that? Uh-huh. Oh, isn't it crazy? I couldn't believe it. Now, was that before you knew that could happen? Yeah. Yeah. Yeah. Yeah. I was tripping out as a doctor was like very impressed, but it was like a long time and long form of consistency of like building better habits. But yeah, full reversal. Yeah. So here's the three things that I'll say for this. One is eat a high-protein diet that's very, very good at controlling blood glucose. Two, build muscle. We just said that. And then here's number three. After meals, especially carbohydrate-containing or sugar-containing meals, move a little bit, five to 10 minutes. Like go for a walk. Now, here's why. When you eat it, when you eat the carbohydrate, you know, the glucose goes into the blood. Think of the muscles as sponges by moving them, just by contracting them, by walking, you're, it's like squeezing a sponge and then letting it relax in water. What's it going to do? It's going to suck up the water. Just by moving the muscles, they'll suck up more of that blood sugar and make the insulin more effective. And it's very, those three things right there are like the key, like high-protein, strength train, and then after your meals, go for like a five to 10-minute walk. And you'll see massive improvements. And if you can get this client to invest in a CGM, there's tremendous value around having a tool like this to monitor and, and mainly so you can help them make the connection of all the things we're talking about right now. Like you, they go and do the walk and you're like, see the difference? Look how much your spike leveled out and didn't spike as high because right after you ate, you went and did this. Such a good point. And so you can use the CGM and then even you as a coach and a trainer, you know, you can gauge the intensity level, like, you know, so where you're like, I want to push them and I want to challenge them, but I want to do it so hard that they have this massive rebound and spike from it. So it's like, you can use that to teach them about intensity, the way they train, about meal timing, about pairing. You can see when they, when they eat a carbohydrate without pairing it with the protein, even if it's a healthy food and they don't realize like, oh wow, what a difference it makes when I have, you know, six almonds with that, that banana, it makes a huge difference. Like you, you start to notice all these little things that you can then teach them those behaviors. And so there's a lot of value. I mean, I think there's value in CGMs no matter what, but especially with a client that has diabetes. Totally. Look, if you like our show and you probably do because you're here, go check out MindPumpFree.com. We got a bunch of free fitness guides that'll help you with your fitness goals. You can also find us all on Instagram. Justin is at MindPump. Justin, I'm at MindPump to Stefano and Adam is at MindPump. Adam.