 It's about women and about dating. It's probably going to cause some problems. Let's do another quick experiment. Guru one, say imaginary Guru run, says, guys, you should really stack. You should stack routines. You should throw a bunch of canned material. And I'm not intentionally making fun of them. But you should throw a bunch of canned material. And you should just script out everything you're going to say and stack everything out. And then you want to run out of things to say. And Guru two says, no, that's bullshit. You should be yourself. You should be authentic. You shouldn't have to worry about these stupid, fuck these stupid routines. You need to be you at your core. You need to be natural. I've got two different gurus. Anyone tell me which one's right? Hazard to guess. Anyone? Who's right? It's a trick question, because both and none. You're like, well, that makes no sense, which I'm glad we cleared that up. It's because advice. Remember this. Advice is only as useful as its context. Guru A, Guru one, his advice works for a specific context. And Guru two, his advice works also for a specific context. If you are not that context, guess what? It doesn't apply to you. I can't count the number of times that I've seen coaches and they give advice for what would work for them. They say, oh, yeah, yeah, that's all you got to do is just say something funny and then just grab and dominate and then just push her away and then have abundance. That's great advice, from my perspective. I'm like, oh, yeah, absolutely. Right there. Right there, I feel you. Now me seven years ago, what does he think? He thinks that guy is out of his goddamn mind because I can't even walk up to her. Advice is only as useful as its context, as its appropriateness that applies across the board. You guys have seen a lot of great speakers up here and you guys have a lot of varying skill levels. Remember that very few things being said on the stage are wrong, but a lot of things may be right or wrong for you. Some of the things that I'm saying might be wrong for you, but you got to take everything that you're learning and you got to say, is this right for me? Does this address my sticking points, my problems, what I'm focusing on, or is this for random other guy that doesn't apply to me? That's why this is so important. Now the first factor we talked about, right? The first factor is those blind spots. Now the second factor is this idea of willpower and discipline. I talk a whole lot about discipline. Coming from the Marines, that's exactly how that works. Discipline is an absolute requirement when you are a Marine. But what I didn't realize is that discipline and willpower, they're strange finicky things. I used to think you just man up, you just man up, you have discipline, you get it done, you have the willpower, and you get the job done. And for some people, for Marines, that really works because you don't have much of other of a choice. But when you're not a Marine, what happens? When you tell the guy to man up, that doesn't work so much. All of a sudden, that doesn't necessarily work. And when I did the research on this, what I found was that willpower is not this imaginary mystical force, like we thought attraction was. This mystical force that just makes you do things, you can just get the job done. And if you don't have willpower, well then you're just lazy. You better get something, you better go. That's not how willpower works. Willpower is a direct product of a part of the brain that functions in a variety of different uses. And the thing is that willpower is finite. A lot of the self-improvement gurus tell you when you wanna lose weight, when you wanna achieve your goals, when you wanna get rich, when you wanna do these things, you visualize, you think positively. You think about it and you think positively and it comes to you, you attract it into your life. There's probably an element of truth to that. There's probably some part that's true to that. But science says that's complete and utter horseshit. Science says that willpower is not this mystical force that you just bring into your life because you think you attract it. Willpower comes from a place. It's called the prefrontal cortex. It's part of the brain that creates that sense of willpower. It also creates all of your problem solving, all of your memory and all of your focus. And unfortunately, that part of the brain doesn't multitask very well. It also means if you're doing any one of those things, like trying to remember something or you're focusing on something else or you're doing something else, your willpower just went down the tubes. The problem with relying on willpower is that it is finite and it is oftentimes unavailable especially when we're focusing. Especially when we're trying to remember things, when we're problem solving abstractly. And what does this all mean to you? Okay, the good news is that like a muscle, the prefrontal cortex can be exercised and it can get stronger. The more you exercise it, the stronger it gets. It's like the heart, it's like the mind, it's like the muscles. The bad news is it fails like a muscle. We have this idea of willpower being infinite. You could just manufacture more willpower. But if someone said you could bench press 100 pounds, you know what, I'm gonna throw 1000 pounds on there and just think you could do it. It's positive thinking, come on, think about it. Just get more strength. We all know you're just gonna drop the goddamn bar on yourself. It's not going to work because your muscles have limitations. Well, so does willpower. It is finite. Now what this means for you guys is that you guys have to push hard right now while your willpower is in effect because once it runs up, time is up. And once it's gone, that's it. Once it's gone, you guys drop out. I couldn't figure out why guys dropped out at certain points. It's because guys will go until their willpower runs out. And if they don't find a source to replenish this willpower, then when it runs out, you quit. And when I figured that out, I was like, holy crap. That's why, that's why guys are quitting. At very specific and predictable points because they're not replenishing. Now how do you replenish? We're gonna get into that. The number one way though is through success. It's through reference experience which means if you're going out and you're approaching five sets a week, you're not gonna get the experience to ever have that reference experience, to ever have those successes. So in 12 months time, when your willpower runs out and you're at the end of the rope and you say, I'm out of willpower, what do I have to show for it? When that answer is nothing, all of a sudden it's extremely depressing. And all of a sudden you turn tail and you quit. That's how that works. And that is why that's so important. And what this also means is that as coaches, we have to understand how the mind works. And we have to account for these limitations as human beings. Here's my solution. I created a solution by doing a lot of research and by testing this a lot on my long-term guys. And for those of you long-term guys in this room and watching this, I'm sorry you had to be the guinea pigs. But this is why this works. It's called a custom recipe. It is a systematic game plan that addresses both your blind spots and your inherent willpower limitations. Now that sounds all grandiose. So let's take a look at how this works. There's three parts to this. The first part is eliminating your major factors. The major factors are the things holding you back regardless of everything else. For example, you have everything working for you, but you are extremely risk averse. In other words, you don't open. You don't push things. You're afraid to blow the set. You do not want to take risks. Why don't care how much money you have. I don't care how successful you are. I don't care how famous you are. You will not likely get to the goals that you've set because you have a major factor holding you back. Appearance is another one. You're 400 pounds, disgusting, hairy, smells. I don't care how good your game is. That's an uphill battle. You'll be lucky. If you think it's a 90, 95% failure rate, being normal, that's a 99.99% failure rate. I'm not saying it's impossible, but it's damn well close to it. Making sure you're eliminating these major factors. Okay, there's four major factors. First one being that risk aversion. In practical terms for you guys, and I don't care if you guys don't actually even want to get good in the club. I don't care if you guys hate clubs. You guys have to be out there hitting 20 to 30 sets minimum per week. If you want to develop the requisite social and sexual skills to be comfortable with women. When it really comes down to it, once you've naturalized a skill set, what works is a composite of all of these little things that we've done.