 It's the mat work. You're more likely to click on like two people who be given the same information. You're more likely to click on the account that you're familiar with. You have an issue with it and the one that you've never seen before. So that same thing applies to artists and especially when you're using advertising because mostly we don't trust ads out the gate. Like the first time they said ad they're very just they're just not so very distrustful of it. But the more excited to see you. It looks like. Yeah. I'm saying the more excited to see you and start to like, okay, I've seen this stuff before. Maybe it's something I'll check it out. But I always make the case of the first ads should really be optimized for brand awareness because that'll come in man. Like especially when you're optimizing for brand awareness or views on it. And it's like really big and people just start sharing it naturally. You know what I'm saying. You'll start to get what you want out of it. And I think that's probably one of the quicker ways and the cheaper ways to start telling if something is worth being or having a good amount of money and put into it. Because if you're seeing that, you know, a lot of people are seeing it, but it's not reacting as well. Yeah, it ain't. It ain't really translating. That's what I was concerned about. That's what I was going to ask you. I don't think it's translating because like 230 clicks, I should be getting at least, you know what I'm saying, like a decent amount, like a hundred plays. You know what I mean? At least. Well, how many have you got? Like, I don't see, like, let me see when I started it, because then I can kind of gauge it. So I started it on the 22nd. And it ran through the 28th. So if I go to my Spotify for artists, look at the streams. Because I would say you said 200 clicks. No, you definitely were in the beginning about like, if you were going to 100 streams or 200 clicks, like you hit the jackpot. Oh, okay. So I ain't tripping. Yeah, like 50% would be like, actually, like, that should be crazy. Like you got some shit like that. That's the one. You know what I'm saying? But yeah, what are you got? Do you have the strings pulled up? Yeah. So literally it was like, so 22nd was three. And then the 24, 23rd was zero. 24 was five. And then it constantly was four, five, three, three, through the end date, the 28th. They have to listen to it to at least 30 seconds, right? Yeah. So I would say it's either that case of if they are clicking to it, they either click into it, playing it long and not playing it for long, or they're getting to your account and leaving. Or third option, the low time between clicking on the Spotify link, they got annoyed and just exit out the ad and never made it over. Like they clicked the link, but they didn't let the page go on. Like that's a real thing. Like that's a real problem. I didn't do it before myself. So I know. Yeah. Yeah. Exactly. Most people are like, all right, it's taken too long. I'm out. So I would say for the sake of this, there are two things I'll probably change about this. Like I said, going from the traffic ad to a BW ad, just so you're starting to focus more so on just like finding people who like the content, which I think are getting much better at those long term. And then I would say transitioning the traffic from going directly to Spotify to like a smart link or something that you can try. I was going to ask you about that. Because like, do you think giving people more options will, because like that's more time for them to think. Yeah. I mean, I'm not a fan of smart links. I have like eight links in it, but you have like three in that. It was like YouTube, Spotify, Alpen music or something like that. And it's like, you know, if somebody finds it and they really like it and have a problem with it, like every job you ask about it, they'll be the art. Most people are. I like to think of capable of, if they really like it, they'll go to the platform and look for it. That they really wanted it, what they really wanted to listen to the song because they did, they did the work. Yeah. Well, yeah, exactly. For something like that. Exactly. But just even going back to the smart link on just like a smaller level is smart links give you a closer number of impressions. So you can see that, okay, 200 people click the link, but only 80 people made it this far to the thing. So I'll tell you like, okay, 120 people in the page though to get there. So 120 people lost interest, but these 80 people made there. And then, you know, it'll show you how many people clicked out to different profiles. Yes, you will lose some people in that process of just like that being an extra step but the information that you're able to get from that is much more useful, like where you're at and worrying about those couple of people that you're interested in. So those are, yeah, those are probably two big suggestions I'll make there. And then I know it's like when I was trying to find my winning audience, like literally it was like no women was clicking it. Like it wasn't even worth like putting them as part of my audience set. Like it literally wasn't even worth it. So yeah, we had that same problem too. Like it's hard to get chicks for some reason. The chicks, I don't know what it is. It's just I shit to it. It's mainly dudes, you know what I mean? But I mean, it is what it is. I mean, I'm not Chris Brown. So I mean, make something they like or push it exclusively to them and then, you know, take the people out there that like it. Like if the idea is to build more, more women in your fan base is like, you know, have an ad that only runs women, you know, see how they react to it, then see what they like. It's the same shit across like anything really. That's how I look at but I wouldn't say I still wouldn't cut them out completely though. Like at this point, just let the ad kind of do is like running to more of a broad gap with some specificity in it. Like pretty much what you'll be through the targeting and stuff. But then let, you know, like if it hits 10,000 people and only 100 of them are women, then, you know, there's still 100 women that liked it that would have been there if you cut them out completely. I still look at it that way. You know what I'm saying? Like let the ad just do its thing. And then, like I said, the ad, because of the thing where that's what you want to build more into, then make stuff specifically for that market. Let's try to push stuff out to the market now. All right. It's the network.