 How did you guys get to the price point so what was that conversation like how did you decide cuz gum gum in general is pretty You know cheap, but how did you guys decide on the price point? I Think we kind of work backwards of like how much the product costs like Kent's was saying we spend so much time and resources Finding the best ingredients so like even the blue flakes. I don't know you had the pack your gum in front of you I got it right in front of me. Yeah, it's actually spirulina algae, so it's not artificial blue coloring We you know we wanted a natural blue colors the cinnamon's radish flake and beet juice to get the natural red color We use natural caffeine like Kent was saying the highest quality of B12 And so we looked at our product costs, and then we try to make it as competitive as anything else So we've got you know nine pieces of gum in a pack or 12 minutes and each piece is about half a cup of coffee If you do the math, it's you know like third like around 30 cents per piece per dose You know we wanted to be price sensitive and make it affordable for everybody So you can have a product that's accessible like in gum and mint, but if it's too expensive and no one can afford it Then we're not doing a good job or trying to like create this company for the right reasons and So for us, yeah, we just kind of work backwards and in terms of like what's the what's what can we afford to sell? The product that at you know at a price point where everybody can attain it I love that answer so many entrepreneurs overthink this I met the CEO of mixpanel and I was like, how did you guys arrive at your pricing? And he said I started at a dollar and then every time we sold it I just moved it up 10 cents until I got a no and I was like, oh so good so honest He's like Diego. There was no strategy here. This was just we're just I don't know what I'm doing Let's figure this out and so testing though. That's testing really smart testing That's the whole thing right? It's like stop thinking you know just start asking the market The market will tell you and you'll land on something. So that's probably the best answer Hey everyone, thanks for checking out that clip if you enjoyed it Be sure to hit the like button down below and if you're interested in hearing the full episode It's out right now on our YouTube channel We've had a lot of great guests come on this show before and we've got a lot of great guests coming up in the future So hit subscribe so that you don't miss a single episode and one final note We're always looking for new ideas and new companies feature on the show So if you know of someone or know of a company write us a comment down below letting us know who they are and what they do We'd be happy to have them on the show. Till then I'll just be here waiting for your comments. So See you later