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Patagonia's Underwear: Designed for Exposure [video]

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Published on Jun 30, 2009

One day, Yvon Chouinard, the enterprising founder of Patagonia, told his product design team to free the company's underwear from wasteful plastic and cardboard packaging. His staff balked--he was told to expect failure. He pressed on with the changes anyhow, because it was the right thing to do.

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