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Published on Jun 16, 2010
http://www.ibm.com/ibm/ideasfromibm/u... Rethinking how we get from point A to point B means applying new technology and new policies to old assumptions and habits. It means improving the drivers' experience, not just where and when they drive. And it could lead to advances in the cars we drive, the roads we drive them on, and the public transit we might take instead.