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[LiftLocal Review] Honest Review & Bonus Strategies

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Published on Aug 11, 2014

(LiftLocal Review) See honest review of LiftLocal, learn how it works & discover BONUS strategies: http://www.emarketingchamps.com/LiftL...
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New Study Of Bot Fraud With 30 Top Advertisers Ongoing Right Now

ANA, the Association of National Advertisers, decided to take a decisive step in the fight against bot fraud in digital advertising. This step is not going to punish everybody. It is only a month-long study that aims at understanding the extent of this kind of fraud.

This study, organized in cooperation with the security digital company White Ops, will track and monitor the campaigns of 30 major advertisers. Their names had not been made public, but it seems we talk about important brands everybody knows and perhaps uses.

Since digital advertising has already reached about a quarter of all advertising expenditure, it makes sense to try to regulate it a bit more and to prevent and limit fraud as much as possible.

There are reports that estimate bots account for as much as half of the expenditure. There's no confirmation for such statements and reports, but the phenomenon is worrisome in itself and it should be kept under strict control.

This study will track the digital campaigns of the 30 advertisers via Javascript. The results and the conclusions will be made public somewhere within the last three months of this yeas, as promised by the ANA.

This may look like a rather small step in this fight against bot fraud, but it opens the gates for more actions to be taken, once the extent of the damage will have been evaluated. Advertisers will also become more sensitive to such fraud attempts, thus investing more resources in protecting themselves and their campaigns from losing money this way.

With buying and selling ads becoming more and more automated, preventative measures against bot fraud are a must, if we want to keep this environment clean and trustworthy. Some order will be more than welcome, but let's wait and see what the study will conclude.

http://www.emarketingchamps.com/LiftL...

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