 One of the things that we actually are trying to explore now as a company is how do we understand what the customer might do next? Because we've managed to observe or just using the digital aspect, we've managed to understand a lot about what the customer is doing on our platforms. But I think one of the big questions that we have right now is what they might be doing next and how we might be able to enable our platform to be able to communicate to them so that way we can be able to make a sale quicker as opposed to waiting for them to ask for something.