 You are listening to the 8% nation podcast created to help you become a top producer in the insurance industry Enjoy the show All right, Cody. That was an awesome interview with Eric. All right, so What I want to do is just give you kick get give the people a quick little preview of what they're about to see with this interview They would do with Eric to John. I'm telling you you don't want to miss it You want to watch every second especially later in the interview it Continues to build and get better you got a dude here that's making 400 grand a year seven life insurance It's on pace to do that right 27 27 years old 17k in the last two weeks Like I'm telling you listen pay attention take some notes This is a meaty freaking good episode that we just finished recording freaking gold man I'm excited for you guys to watch it Yeah, and this 8% nation podcast is built to help you guys's insurance producers get to the 8% right So give us a quick little rundown real quick Cody on what's next week? Dude, it's next week as we're recording this right but once we release it It's like a couple days right so literally 8% nation insurance wealth conference whether you're hearing it now immediately once it drops Or whether you're hearing it later if when you get a chance to come because you will to 8% nation You do not want to miss it It is the way to bring power players to our industry have the best networking event on planet earth for insurance and Deliver cells and marketing freaking gold to take you watching right now and listening right now To the next level all right. It's not too late to get your ticket We'd love to see you meet you in person if you're watching this later, then we'll see you next year. That's right. All right Enjoy the podcast Hey guys, welcome to the second podcast the 8% podcast where we're dedicated to helping you as an insurance agent get to the 8% Cody what does that even mean really 92% fell in the first three years You want to be a part of the 8% the 8% make money the 8% succeed the 8% create a life that they can be obsessed about right Absolutely, so what we did today is we have a special guest. We have Eric to John We're gonna introduce him to the to you guys and kind of he is part of the 8% now He's gonna kind of tell his story Eric welcome welcome to the podcast my friend Thank you so much the men the myth the legends Landon MacArthur and Cody askings. Thank you so much for having me today It's a true honor to be on your guys podcast and talk to you a little bit today. Cool, man Well, hey the the thing we want to do is kind of highlight you as an individual producer So what I want to first do is just can you kind of tell everybody about you know? You're particular insurance focus and a little bit about your story real quick if you don't mind Yeah, absolutely. So my primary primary focus is on final expense and life insurance and I'm also moving into Medicare as well I'm originally from New York. I've been in the insurance industry for a little over a year and a half now And so this is you know, the most exciting time of my business. It's truly exploding And in working with you know yourself and Cody has truly been a been a huge boost to my business and really helped me go north so It's been great right on Cody. Do you remember your first conversation with Eric? You remember what that was like? Yeah, I do man. He was uh, he was trying to figure it out good dude You could tell he was hungry driven, right? His heart was in the right place He was he was he was buying, you know all kind of stuff to figure it out like really investing in his business He was like I was impressed dude that you were you were like putting in you know funds and money To really figure this thing out before you even had it like totally dialed in you know Which is super impressive because most agents aren't that way at all Yeah what were some of the things Eric that you like invested in and tried that you didn't really necessarily feel like was a Good investment and what are some of the things that you were like? Oh my gosh That's the best dollar I ever spent like walk me through some of that Yeah, absolutely. Well really my aha moment to start with was you know the last company I was with I Just noticed that you know they were producing leads off all off social media and so for me I met some people in the industry and they introduced me to what really was possible and how the industry actually worked From a you know from a compensation standpoint and how you know, you can really to market yourself to to generate leads more efficiently and so You know from there. I kind of went independent as a broker and that has really been huge for me because I haven't had to leave any money on the table, but you know Being able to invest in in myself primarily and you know growing every single day I spent a lot of time figuring out who are the who is really dominating this industry And I found a lot of that on YouTube. I found some really great leaders That's that's how I found Cody and sort of reaching out to him and just asking questions really You know, I've been just trying to figure out how to How to grow my business that you know the quickest way possible to do it Work ethic for me was never an issue. It was just you know getting the right information. I think that's that's really Ben the main issue was finding someone who was going to be a hundred percent honest and transparent with me Unfortunately, it's you know, most people won't won't be and I'm not too sure why But you know, you guys have this this mentality where you know, don't compete just dominate and And I kind of have that that's share those same values and So for me, I really I I knew that you know, I needed to in order to scale this how I wanted to I was gonna have to generate my own leads and you know be able to to pass that along to agents that I was gonna bring on and so you know You know, most people I found in this industry and just in business in general, you know, most of the time they just They just give you advice based on what's mainly gonna help them or as once I found you guys It was truly like a dream come true because it's really all I've been looking for since I've been in business And especially in the insurance industry was just to find someone who would help me for the best interests of me and You guys have been everything and then some You know, so being being able to invest in In learning how to how to generate leads myself was is probably the You know the the biggest thing for me so far, so right on man. Well, that's great So Cody you you met him and then he came to our first retreat, right? Second second retreat in Tampa, right? Good one. It was a good one too man 15,000 square foot mega mansion. That was fun And you kind of had to convince him to get there if I remember right I Did have to convince you to come. Yeah, you weren't gonna come at first. I Wasn't yeah, I really wasn't in here's why too. I actually You know I'd invested in there's you know a bunch of courses out there that show you how to how to generate your own leads and You know, they see my Facebook every single day There's tons of people doing it, which is awesome, right? They show you how to do that and I invested into that And you know, it was a good course, but kind of If you don't have a good sense of what you're doing already You can really confuse you because they just loge up with all this information by the end of it You're just like, okay, what happened and where do I start? Right? So When I you know, we know when I I reached out to Cody again and he said something about how he was coming to Tampa I was like no way dude. I'm in Tampa like I need to meet you You're a legend and so much more than you even know and He was like look come to this retreat. I promise you you're gonna have you're gonna take away a million times more value than Any other thing that you've done so far and investing in in yourself and in your business and I was like all right Whatever man like sounds kind of too good to be true, but here goes, right? I mean, I mean I'm like You gotta gotta take nuggets from from the best out there in my mind You know Cody has helped me more than anybody else in this industry just from afar from his YouTube videos So I was like, okay. Well, you know, what's the worst thing that can happen? I'm gonna I'm gonna gain a connection who is literally a legend and Somebody that a lot of people look up to in this industry. So, you know, I made the jump I said, you know, let's go see what this is all about I got to spend four days in the coolest biggest house. I've ever been in 15,000 square feet unbelievable Right in Tampa right in my backyard. I live in Tampa. So I was like, I gotta go like you guys are coming in I got to spend four days and I left there in awe You know, I truly what you it was literally I remember You know being in there just thinking to myself the whole time like these guys are really given away this much information Huh, like I was like, this is just like I'm sure that they're this honest this cool and This awesome about just helping people, you know, and that's really what I You know, I took away a tons of nuggets from being able to spend some time with you guys You know, and a lot of it was just that you guys do stuff so much different You know, I know a lot of people who are extremely successful but you know you for Help me Learn like, okay. Look, you know people like this. This is how they act I was taking I was ingrowning literally everything your demeanor and how you explain everything and you know, your personalities and How just nice and awesome Cool, man. Yeah, thanks for saying that Hey, let me pause you for a second and ask you Cody So we get that a lot first off dude. Those are super kind words. Unbelievable. Like yeah, we appreciate that We really do and landland may not have teared up boo, dude, but I was about to man We appreciate those those kind words, you know, we really do try to help people succeed and Zig Ziglar You know, he always says you help on the people succeed. You'll give what you want, you know But one of the things I want to touch on was a point that Eric made that I'd like for you to talk a little bit About Cody. We get all the time. We actually heard somebody that's supposed to be this business guru That was like Cody, you're giving away the cow not the milk or or you're giving away too much and you know Why don't you explain to me your mindset of why you are such an open book with your coaching and your training and all that? Why is that? Yeah, I mean when we we do YouTube videos or for instance, we were traveling around doing live trainings We're about 14 or 15. I think and we did one in Tampa. Obviously. That's where Eric was there the night before the retreat We do the retreats like we're doing some things to really help agents and and I did have a guy come up to me That's a pretty prominent, you know, dude, and he's like dude You're you're giving away. I've had this happen a lot actually over the years from our YouTube videos to ads to Legion to You know sales training deployments all that but it happened again in person That's the probably the first time it's ever happened in person and the guys like dude You're you're giving away like as a trainer as a coach who's supposed to give away the milk he's like you're giving away the entire cow and You probably want to rethink that because You're not gonna have anything else, you know, not gonna have anything this to sell them later, you know, and I'm like I've just learned that From even some people I follow, you know that if you just do and my dad's like the most honest ethical in you know High integrity person in the world and I just growing up with him You know, it's like if you just do right by people you really care You wear your heart on your sleeve and you like do what's best for them like actually share stuff with Eric That's gonna help Eric then more people will be attracted to you more people will want to learn from you and They're gonna be thinking naturally in their mind. Holy crap. He's given this away for free Imagine what else does he know? Yeah And that's the modern way of educating like we put out so much on YouTube people tell us all the time You're putting out too much, you know, that's how you you say it all the time You say to the retreats everything else people work with people who educate them. Yep We're educating. Yeah, I was gonna get into that next, you know from a marketing perspective You know, you're gonna get the information Eric You're gonna find the information whether we give it to you or not You're gonna go online. You're gonna watch videos. You're gonna get it You're gonna get it. So why don't we be the ones that educate you and just go ahead of you on that and say You know what, you know, we spend seven hundred thousand dollars a month on Facebook We've learned a few things along the way So here's kind of what you're gonna need to look into and we're not trying to hit home runs on Eric to John We're just trying to you know work with people that we like working with and We can work together and create a win-win and then he has a successful, you know Sales career and we have a successful business. We help Eric get what he wants and it's all a win-win, you know and we feel like By by being honest and communicating you're gonna get the information anyways So as a content leader and as a content sort of, you know I would say innovator we want there's always the next thing So even if what we're talking about now isn't gonna be what we're gonna be talking about in three months So I'm not worried about giving away the cow because we're gonna have a whole new cow next month Yeah, I'm saying it changes so quick in this industry. All right. So Eric back to you, buddy So, you know as we're wrapping up the the retreat sort of conversation, you know, what was the Just want just really quickly, you know What were the really key takeaways that you that you left with that retreat really quickly like at a high high level? Like don't spend a ton of time but just what were the main points that you left that you felt like it was life-changing because I talked To one of your mentors and he said Eric told me that that was the life-changing event of his of his career What was it specifically? Hmm. I mean, I just I have a different level of thinking now and really Have a much better vision on how to actually achieve my goals and actually when I left there My goals that I wrote down are about five acts from what they were before I met you guys So basically, you know think big awesome creativity like I notice everything you guys do it's like there's a show They're just like creative geniuses like how can I thought of that, you know every time you say something? So just being really creative thinking outside the box doing what others aren't doing and just thinking extremely big and Knowing how to get there right on so okay, so you left that retreat appreciate you saying that again, man I've we're blushing up here You know the the thing that I'd like to kind of get into next is okay great You know I used to go to church camps as a kid. Did you know it was great You got a church camp, but then you get back to the real world You're like oh crap like I'm not like around all my friends and I'm on that high and I'm coming down a little bit But then it comes down to produce right so now you got okay. We had a great retreat now I got to go produce right so help me understand a little bit about that first sort of Couple days or weeks, you know one of the things that you did is you you you partnered with us on a marketing perspective So we're the ones that are helping you, you know Generate your leads and you're you're sort of paying at-cost leads with the marketing service that we have But we're kind of working on your behalf to help you generate those leads, etc We're not going to get into that today But that's one of the things that changed is we basically took control or helping you sort of Guiding you in the right direction of creating those leads So apart from switching sort of how you did the the leads and the marketing What was you know tell me about that first week back like on the streets? Well, what did that look like first week back was just a complete 180 from anything I've done in this in this business You know, I'm sitting in front of these people Who are you know, they're just qualified buyers and it's just it says a lot about your marketing because of you know, I've tried a bunch of other vendors and You know, I don't know what it is. I mean I do because I saw it firsthand at the retreat, which is amazing But you know, that really got me in front of the right people and on top of that It was you know, not only was I getting from the right people, but I was using Cody sales system verbatim to a tee the presentation is literally unbelievable. I had so much value that That alone, I think just really took my business to the next level was just you know Just duplicated duplicating exactly what he does In really implementing everything from from my energy and tonality, which was which is huge So I think just his system and just the leads that were coming in were just unbelievable getting me in front of some really Good people And from there, you know, I just went in and you know confidence was through the roof especially after learn from from Cody and And I think you know from there just kind of took off. Hey, let's get in a little bit I want to get into the nitty-gritty a little bit more. So You know, what specifically give me some some points on it's one thing to say Cody's presentation Was great and changed my life But what specifically give me a couple points that you feel like you said a 180 What what are a couple things that like would you say is the actual 180 like what is it? the 180 is just You know Well one, you know getting in front of the right people and then to just following the system that is put in place You know, I mean the presentation from From steps one through four is just literally like you figured it out to a tee that it's you know I don't it's just proven that people are gonna buy off that in particularly in the five The When you're when you're providing the value, you know the five benefits that come with these types of policies that we sell You know by the end of that people are just like wow, you know because you just you may make it seem like it's the best thing since sliced bread and You know just I mean seriously like people are in you know, because I've used other people's scripts people who You know, they say that they've wrote in four hundred five hundred thousand dollars and premium a year those are the scripts that I used before and Those were those were good, but these are like unbelievable like next level people I haven't even had anybody really have given me any objections Because it's that good just literally being able to ingrain it from a hole and step one to step four and Deliver it with the same energy and tonality is you know has been everything for me and My closing rate it has skyrocketed. Yeah, you know Everybody I'm sitting in front of well, let's talk about that for a second. Why don't you get in some numbers? So I think with your marketing we're doing is it about 35? Leads a week. Is that what we're doing? I can't remember exactly 35 to 40 leads what we generated per week. Okay And that was with the $1,500 a month budget, right? What was that was that with a $1,500 a month budget, correct? For now, yeah, yeah 1,500 a month and then I'm really gonna start scale on that to you know point where I'm getting 60 to 80 a week. That's that's in the works. So But yeah, I mean even with just 35 to 40 leads a week first week out I wrote 9,800 in premium and then Josh And then this past week I I went out and I wrote 7660 So that was huge Saturday I wrote over $5,000 and you're just I mean the people and not only you know I'm getting in front of some really good people, but I promise that you know, these are I saw the similar types of people Some of some of the prospects with the with the previous Systems that I was following and I'll tell you what I wouldn't have been able to close them at a higher premium than I am now like my average premium was $91 a month and my average was My average My average lead was 237 dollars So I mean You know in the just the last two weeks, I've wrote 17,660 dollars a premium and The the five months before that I was with I wasn't a broker I was with just one company So I was only able to write through through one company and I I made Little over a little north of 18,000 over how many months Five months, but I was also working on like a hundred hours a week. So I did the math There was about two thousand two thousand hours. So it was literally like a 15x Did all those numbers? So that's incredible. What do you think about that Cody? Let's let's get some thoughts, buddy Well, he's giving me a lot of props. Okay, but you can't Just be on secure agent marketing's lead plan just involve my sales system But you got to have like some work ethic and some talent and some skill and you got to slowly get better and This dude works like a freak. Yeah, his talent is Through the roof. Yeah, like we're all tall like I've never seen. Yeah, and from a skill level He's always wanting to learn. So like you even brought up at one point We were talking before you'd brought up even even like when you do get objections It's just like a different deal now Like the psychology of when someone says dude, I don't want to buy life insurance, you know Or I'm not interested like what talk us through that because I know that you're your own Thought process of when you get objections had to have changed by the what you're saying today. Oh Yeah, absolutely. Yeah, thank you so much for saying that about me by the way, that's that means a lot but Yeah, my thought process Has just I've literally ingrained your your mindset is just like Towards objections is just on a whole nother level from anybody I've ever learned from and it's I've really just Taken it and I've watched it over and over and over again and watched it based off of exactly how you say it and then but but it's just it's just the having the mindset of no is not an answer and You know by following that agree answer ask when you When you know you rebuttal works like magic Perfect. Thanks. So thank you so much for saying that right it makes them think all the like This guy agrees with me, you know, but you know sense, you know, you request this information It's just my job to drop it off You know just make it seem like put it off somebody else and then ask the question and just keep going through that or whether It's in the presentation But just having that mindset like look a lot of people feel the same exact way that you do but you know, this is this is my job and In this is this is the the mission like obviously without without them knowing but this is exactly What I need to do and that my mindset the whole time is okay. It's gonna be a yes It's gonna be a yes, it's gonna if you're just extremely I've just been like relentlessly persistent with that and the reactions from people I've just been saying it like what I've been thinking it You know, it just comes off off the top like right away now And it just works like magic It's you know something that if somebody tells me no, I get more excited. I'm like, okay, great perfect Thank you. Thanks for letting me know You know and then just in just going going back at it. It's so great and That has been that has been a huge game changer. It's the same thing as you know on the phone I thought I was you know a phone phenom. I've always been really good on the phones You know, I've been you know calling on the phones for a while now in different types of sales. So The phones is always was always a huge It was always a huge upside for me And so but now that I've I've been able to take some nuggets off of you and really your attitude and your mentality while making calls or just you know, the You know coming back against the objections has been a has been a game changer right on and so just a recap I first off once again, like I said, we keep making each other blush, right? But you know, okay, so we got lead program. We're doing marketing getting 35 leads a week How many meetings are you turning those leads into? How many what am I trying many meetings? Are you turning those leads? Yeah? Yeah, like sets it sale kind of thing off of those Yeah, I would say I've been You know my my phone script I've been sitting anywhere from 65 to 70% and then I'm sitting about half of those but I'm I've been closing I've been closing above 80% Well, literally at the beginning what I did was, you know, it took me some time to really get your Presentation down. I remember like the first time the wonder I think the first day I got two objections and it was like I need to think about it Which I got this injection all the time with these other presentations I was using and I just came back and I'm with the rebuttal that you use gold and it worked But then ever since I you know, I'm right around the car I'm just listening to that counseling and seeing how I can tweak it a little bit and make it more of mine and Ever since I legit haven't since that one day. I haven't gotten one objection. They're just like, yeah Go with that one right on right on so okay, so you're closing, you know Essentially you said 80% and that turned into over the last two weeks 17 thousand dollars of commission Yep, that's incredible and so, you know, okay, so that's exciting obviously that's changed your life You know, you know, that's a whole not a whole nother ballgame for you We were so excited to be able to be a small part of that success But I remember whenever I was talking to Cody, you know, whenever we were doing our retreat and after we sort of You know done the retreat but before we had kind of heard any feedback necessarily I was like, you know Eric, you know, because just a little bit about yourself, right? Why don't you give us a little bit of a background because I'll prop you up a little bit So you're a division one lacrosse player. How old are you and where do you live and just let's get get a little bit Of your background real quick. I don't think we've actually heard that yet Absolutely. Yeah, so I'm originally from Syracuse, New York and I currently live in Tampa, Florida I just turned 27 this year and I have a background in just being really competitive in this board of lacrosse You know, I I saw I saw Syracuse University play from a very young age And I made a decision that I was gonna play lacrosse there at the age of eight years old And you know, they were the prominent Program out there there were national championships at all the best players in the in the country And you know, I just worked at my craft harder than anybody else you know, I wasn't I wasn't the most naturally gifted or talented athlete, but I got there through a relentless work ethic and That's all I that's all it was focused on so You know that from a young age, I think has really I've really been able to take that and transfer that over into business and You know, it's it's really helped me especially with being extremely self-disciplined and just consistent Yeah Well, I remember I'm talking to Cody, you know, and I remember just saying dude Eric is a monster And I think that right now that doesn't know it yet. Yeah I mean, I think he knows he is but I don't think he's actually like You know seeing the fruits of his labor like he knows he wants to and will and I remember just having this visual in my head of like All Eric like needed was like someone to grab him by the shoulders a little bit and be like, okay Go that way, you know, I'm saying like this is north, you know And then once you've kind of locked on to that. No, I mean he just freakin sprinted obviously so, you know, you're 27 years old Realistically and conservatively How much money do you think you're gonna make in the next 12 months? In the next 12 months My goal is to is to make over four hundred thousand dollars So I know that I can do that Eight thousand dollars. Hey Eric Eric not to not to interrupt you bro, but you're still thinking too small Seventh-figure inner earner, baby. You know what? No though. Honestly, you know, you're you're building a team You're building a team too. I think you're a 12 months 600k 600k yeah, I like that a lot more. I like that a lot more I know I was gonna actually say so with I mean with the system I'm only getting about 35 to 40 leads a week and I've already wrote over that, you know To keep me over that four hundred thousand in the next 12 months So I know that once I scale up to and I've talked to Leonard about this getting, you know A lot more 60 to 80 even a week You know, I know for a fact that that's I'm gonna blow it out of the water. Yeah, so yeah Say 600 there it is Boom well, and and you know, so you know, there's a lot of There's a lot of 20, you know, one of the things I love about the insurance industry is that you know The perception sometimes is that it's like a bunch of old. It's an old crowd, you know average age 59 and a half Yeah, and there's a new generation of insurance agent that are looking at this as like this is a business and this is my product And there's a ton of opportunity. Oh my gosh in this industry that I never even understood until I was only in it So, you know, you you know, let's just say you're shooting for 600k Let's just say you fall short. Hopefully you don't but you end up at $400,000. This is a 27 year old, you know Dude, right? So what advice would you have to the 24 year old guy 23 year old guy? You know gal that's just getting ready to get in this industry and is like wants to kind of be on the trajectory You're on what advice do you have for them that isn't something we've already covered on this podcast? Yeah, absolutely. Well, I mean first things first is you really got to find someone that you can trust and learn and grow from It took me about five people a lot more than that But in the you know in the as an independent broker took me about five people who are all, you know, very successful in their own right Much respect to them, but it you know to really get to to to find guys Who are as successful as you took me a lot to go through? So really ask question ask as many questions as possible to really figure out, you know What you need to know because that's essential, but you know a few things that come to mind that require literally no talent and just Just having a vision is you got to be really self-disciplined because no one's gonna, you know Wake you up and tell you, you know, you where are you? What are you doing? Why aren't you here? Why aren't you working? You got to have the self-discipline to wake up every single morning and You know get after it go work out and get the blood flowing. I know it's all about energy, right Cody, so right man Got to get your energy flowing Get a workout in in you know have your day set up where you have you know a set schedule You're running your appointments and you got to be you know You got to be really self-disciplined and you got to be consistent never settle The the one thing that I realized about a lot of people is you know, once they start having a little bit of success they settle And you can never settle, you know, you make you know, 5k a day. Okay. Well, how can I make 10 tomorrow? It's got to always be that next level you know, so Be really self-disciplined never settle be really consistent and Ask endless questions to to your you know, your mentors and find somebody who you really trust and can say a while that guy's done it What has he done? I need to copy exactly what he's done And you know, it's just a game of duplication and just and just being a relentless You know Just we're just working until you know, you hit your goals and then some right on nice man Hey, so we don't want this podcast to go forever So but I did want to talk about and it probably could if we kept our food 24 hours you guys will keep watching You know Cody you recently launched success society you've talked about it a little bit Eric's a member of that Yeah I'd like for you to kind of cast a little vision on that and then Eric can kind of add because he's a member what he's Getting the value on and all that. Yeah, it's a new It's like a It's like an exclusive network that we're building of power players that were the people that want to be power players in the insurance industry the theme is to Sprint a success together like Eric talked about I love sharing everything that we know and I was looking for an organized way for having weekly accountability calls Monthly coaching sessions with co-host, you know annual charity golf tournaments, you know Quarterly marketing sessions where we get on and share marketing tactics every quarter together, you know Getting together in a in a in my suite my hotel suite at 8% Having a special time where the success society can meet Michael Irvin at 8% you know all these things I was really looking for a way because I loved coaching. I love coaching and training I was looking for a way to give back In a monster way, you know and success society is is that way There's about 30 grand II in value I pay 30 grand a year for a coaching program and it is not as good as my success society it ain't And you know for success society right now. We're only it's only it's a hundred ninety nine dollars a month You know it won't be very long really But but but but we came on that number because everyone said dude You should charge a thousand bucks a month for that or two thousand bucks a month and I'm like no I want everyone in this and so it's growing quick without even talking about yeah So Eric, maybe you could like provide a little bit of a you know Feedback or value that you've seen so far from the success society Just you know just for that weekly accountability call or what is it that you're finding value in that you can kind of share? Yeah, absolutely success society has been incredible so far And you know when when Cody when you first brought that up at that conference in Tampa and you were you know Bring in the price all the way down. I was like no matter what price he comes up with I know for a fact that I'm gonna be the first one to raise my hand To be bald the success society You know he he says it's worth 30,000 it's worth way more than that in my opinion I feel like I've already gotten that much You know because he gives away so much with the weekly accountability call you brought his dad on for the first For the first co-host Session and he gave away a lot of nuggets as well Which was amazing and then we get to You know we also get to I Know we get to meet up with you a few times a year and there's just so much other Added value that goes along with that but every single time You know you can get a chance to get in front of a guy like you and then just pick your brain And you know add some nuggets every single time. That's what that's worth so much To me and the fact that you guys offer that for as low as you do It's just you know obviously you could you could charge way more as you know But when you know when you're bringing that down to like 5,000, I was like perfect. I'm the first one 5,000. That's nothing And so it's been you know, I've taken so much away from it already if you're not in it You need to get in it ESAP just really You know ever since I've ever since I went to the retreat and I've been investing in stuff like this To surround myself with people Like you Cody and Landon It's we're literally been complete 180 in my life and my business So wow been great. That's awesome, man. That's awesome. Thank you, bro Well, you know, really we feel the reason we wanted you to come on the podcast this time was one because 8% nation conferences next week, right? So we're gonna release this As soon as we can probably like what next Wednesday So like like the deba before the success idea mastermind in two days before the start of the event, you know And you know Eric we feel you know is a part of the 8% and he's just kind of fit the brand He's kind of you know, he's running with the marketing. He's doing the success society. He went to a retreat I'm sure this is just the beginning. You know, he's already given us multiple referrals other individuals I've talked about how the last 18 months. I started doing what Eric is doing now. I Didn't used to do that stuff. He saw a difference since he started doing it the last few months. I Saw a difference over the last 18 months when I started doing it You know when I started thinking bigger put myself out there forcing myself to freaking grow up, you know Yeah, and actually invest my business throw a conference for the insurance industry when people thought it was stupid You know, so I do I get it. I feel it you know what's been a big help that you really have kind of brushed over is the Evolution creation and launch of secure agent marketing in general. Yeah, I know it's you know You're you know the founder of it, you know, I mean partners together and really rolling that out It's helping someone like Eric who buys courses and doesn't know what the heck to do Get leads at call. Yeah. Yeah. Well, there was two people at the It's it's stupid is what it is at the retreat that I just paid like two three grand for a course And now they're still working with us. Yeah, and we're still doing that because you know, it it's one thing I feel like these courses are Great, we don't do a course because I don't feel like that's the answer because I feel like insurance producers should be producing insurance Yeah, and then working with marketing professionals to do the marketing. That's kind of my credo So we just try to set that up But the main thing is is I you hear me speak at 8% on this is a buyer intent So, you know, whenever you Eric mentioned I'm getting in front of the right people Well, that's because we're using clear and concise copy. We're shooting video. That's clear and concise We're tweaking the campaigns for budget optimization. We're building out Multiple campaigns a be testing. We're not good enough with just a low lead cost I talked to people all the time. It's like I got my lead cost down to you know, whatever I'm doing to myself and but I'm still not able to get hold of them like well That's because your buyer intent is like a one out of ten. Yeah, you need to come where somewhere in the middle We can give Eric leads for fine box, but he ain't gonna close 17 18k in two weeks We actually had the discussion this week. Did we not Eric where we were talking about your lead cost? And we were saying, you know what like, you know, you're like, can we drop the lead? I'm like, yeah, we can drop the lead if you want to drop the cost per lead We ended up just kind of staying right where we're at honestly So is there any other sort of you know, so Eric We feel like you're just the beginning of Sort of our vision and mission of what we started what the reason I partnered with Cody The reason Cody partnered with me was, you know We just want to see an army of entrepreneurs and businessmen just take Control of their life and produce, you know for their families produce for their futures And we also want to be a small part of that, you know, and we felt like Eric You're one of those guys that Lashed on to the brand and it's kind of consuming everything that that we have so I feel you'd be a good advocate But more so for people to be able to learn You know that you're only 27 that you are gonna shoot for you know, you're gonna shoot for 600 grand I don't know if I knew that that opportunity was available when I was 22 in college You know, I mean, and I certainly would have went right past the Recruiting booths for all the insurance companies at my job fair, you know, I mean Yeah, you would have along with everybody else today and ain't sexy you didn't grow up saying I want to be an insurance agent Yeah, cuz I feel like there's a shift where it's like we're businessmen us three We just happen to sell insurance. Yeah, and I market for insurance, but we're businessmen Yeah, you know, so is there any other parting sort of thoughts, you know, Eric that you have That you want to kind of, you know, take some time now that you have this stage to kind of, you know Anything else you want to say to the to the to the people challenge. Oh man challenge some new agents real quick, bro Yeah, absolutely So well one thing I did leave out that I wanted to that I meant to add in after what would I recommend Ages to do one thing that I took away from the tree as well was you got to write down your goals every single day That's something that I wasn't doing consistently, but then ever since I met you guys and once the retreat I'm written down my goals every day and I'm able to visualize it and see it and I'm not, you know It's helped me stay stay motivated and it really helps you stay humble So you got them you got a you know, write down your goals every single day I write down 12 month five year and 10 year goals Every single day which the goals are massive They've I mean probably not compared to you guys, but you know, they 5x ever since I ever since I sat down with you guys and You know as far as the leads have gone to you got me in front of somebody who has you know Higher buyer intent, but I've had nobody tell me look I thought this was free and that's the first that those are the first leads I've ever had You know, we're not one person told me look I thought this was free. They're all you know come over and sell me insurance kind of kind of deal Oh Look, I mean you can if I can do it anybody can do this all all I have Is I just have a tireless work ethic. I'm extremely persistent and I'm very coachable. I would say, you know, you that's like probably my best asset is that I'm extremely coachable You you got to be really coachable in this thing, you know, all you go aside Focus on you know who who has really done this and who's done it well and then just copy it just duplicate it That's that's all it is so, you know But the cool the best part about this is anybody like you watching this can you can do this exact same thing You just got to commit and you just got to go for it Stay disciplined work really hard, but none of it requires any talent It's just requires grit and In a vision or you know being successful and then just just putting that into action every single day All right. Thanks, bro. Do you think you're being all right? Thanks for being on the podcast We really do appreciate you taking the time. I know you got tons of meetings to run and all that But thanks for taking the time and we'll see it 8% Here in a week, right? Yeah So dude, that's insane man. All right. Well, thanks guys for joining us. We'll do a next one We're gonna try and get these every two weeks and appreciate you guys joining It's been the next the last 40 minutes or so with us Eric we'll see you soon Cody till next time buddy. Thank you Jens. Adios. All right. See you guys