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Published on Apr 11, 2011
BLOOD STICKS ON EVERY GENUINE FUR Interactive iPad ad for the VGT (Association Combating Animal Factories)
The iPad version of DATUM magazine features an advertisement for a fictitious furrier. You can see a young lady wearing a fur coat. The iPad user, who wants to continue browsing, will now try to remove the advertisement by making that familiar finger-wipe movement, which, however, does not work. Instead, every finger-wipe movement will leave behind blood stains on the fur. The more the user tries, the more blood will appear.
Advertising Agency: Demner, Merlicek & Bergmann, Austria Creative Director: Franz Merlicek Art Director: Roman Steiner Copywriter: Arno Reisenbüchler Graphic Design: Stefan Öhner Account Management: Markus Dammelhart Digital Producer: Codewort publishing