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Published on Nov 14, 2017
Pradeep Lokhande, founder of Rural Relations and India's post card man created a database of rural consumers in 49,000 villages in India. All you need to reach him is his name, city, pin code and a post card. Pradeep Lokhande, founder of Rural Relations and India's post card man, enjoys huge popularity in terms of post mail traffic so much so all you need is his name, city and pin code. As part of his work, Lokhande created a database of rural consumers in 49,000 villages in India as part of his consumer reference initiative, which now helps corporates, donors and even ordinary folks reach out to rural India. The fact that he used this data which was valuable to FMCG brands in providing jobs and opening various channels and markets to bring about social change and betterment of rural population is marvellous. His effort of writing letters to various village heads asking about the schedule of their weekly markets opened a channel of communication which was beneficial both to the villagers as well as big companies like Telco, P&G, Tata Tea amongst others. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx