 Okay, welcome to this special CUBE conversation here in Palo Alto, I'm John Furrier with SiliconANGLE Media and this is a Meet the Press kind of tech roundtable, Chris Primesburger, editor-in-chief of E-Week, good friend, welcome to the CUBE here inside the studios here in our office. Thanks a lot, this is the first. This is a Meet the Press kind of roundtable, so love your coverage, you guys do great content. Do I get an exclusive, because I'm the only guy here? You get the exclusive, you guys, we always see each other at the events, you're doing great work over E-Week, growth is up, you guys are winning, successful, continuing to do well, congratulations to all your team and yourself. I gotta ask you, you're out scouring the landscape, we had DockerCon this week, Oracle, Larry Ellison, had a big announcement, a lot of stuff going on in the tech industry. Every day, every week, another conference, it seems like, we were just talking about this earlier, I mean, all companies seem to want to do their own conference now, they want to talk to their own users and potential users and their partners in person and show them a good time. And we can certainly do that here in San Francisco. It's a target-rich environment, certainly a lot of action going on. What are you seeing is the top stories that you're covering right now, because you guys, a lot going on, there's a lot of noise out there, but you're an editor, you gotta make those decisions, what the focus is on, where's the action from your standpoint? That's a good question, that's what I do at E-Week, I'm in charge of our coverage areas, so my job is to be sure that our guys and our women are covering the right stories at the right time, and that we're timely. And fortunately, I don't need to coach a lot, because our guys and our women are very, very experienced, they know their beats, they have their resources, they know their contacts, and they know, and they get the prize to the news almost as quickly as the Wall Street Journal in New York Times. They're not quite, they seem to get the calls first. But- They let them break the stories, and then the people say, hey, I saw that on the Wall Street Journal, I'm gonna see what E-Week thinks. Well, that's what we do. We don't pretend that we can beat those publications, we can't do that. However, we can add some value to the story for our readers that we know our readers are gonna want a little deeper explanation of maybe a little history of what's happened in that story. More, give more meat on the bone. You bet, and then we'll talk to an analyst that we trust and get a little more color or perspective, or we'll talk to the CEO of the company who's got an agenda. But you know what? That CEO knows that product, knows that company better than we do. And so we'll get multiple sources, we'll go into our vast library, and we do have a vast library online. We have over, I don't know, a couple hundred thousand stories on E-Week. We publish 20 to 25 at business day. Had a lot of flow. So there's a lot of flow, and we update the site continuously. So we can go back into our library and pull out into factoids that might be relevant to the tenetist news. So we can do that pretty quickly. Context is key, right? You have to know that context. It is, and we might not be first, but we're gonna be really good with the story when it comes out. That's kind of what our thing is. What you take on this whole journalism thing right now, we need more journalism that's high quality like this. I mean, we're doing our best with theCUBE and doing our thing. You guys are doing great work. But it seems to be everyone's kind of dying around us. And GigaOm went under. I just heard another one went under. Circa News, which had a great mobile app, loved it, went under. No one's making money. It's a hard thing. You'd think the world would want good quality content. Well yeah, absolutely. And Trusted Sources, we can't have too many Trusted Sources in any field, wherever you are. Whatever thing you like to write about or you wanna learn about or work, the field you work in, you need those Trusted Sources that can help you personally in that field and help you expand your knowledge of it, whether it's building model planes or building software, whatever it is. It is sad. And even though I look around and I see some of our competitors are falling by the wayside, I don't wish that on anybody. No, I don't. I really don't. Because I've been a freelancer before too. I know what it's like. And we've all been laid off or fired at some point sometime. I have, I've been laid off. And it's not fun. No, it's not. And it was sad to see. What's your mentoring? You know, your son has written for Palo Alto and he's a good ball player. You have journalism in your blood. Well trained, that's your expertise. You know, if you were the professor of the new school of high priest journalism, let's just say it's the John and Chris school of journalism, modern. How would you take your knowledge of your experience, mask it to the modern era we're living in in some of a cloud real time, all this new stuff's happening. How can we transform journalism to be the high quality? You know, John, it's all about telling a story. Okay, whatever field of journalism you're in, whatever writing you're doing, whether you're writing a blog, whether you're writing for Bloomberg News, The New York Times, E-Week, wherever it is, theCUBE, your site. It's all about knowing how to tell a story. Getting the trusted resources that I mentioned before that you have and then bring into the fore, adding a little bit of value add, whatever your knowledge might be. It could be an opinion. It could be perspective that you've experienced firsthand that you're bringing to the table. Whatever story that you need to write, you're telling the story. I started out as a sports writer. A lot of us get started off in sports writing, in journalism, through sports writing because I wasn't a great athlete, but I could go to the games and write about them. And then, so I got a job after college with the Los Angeles Daily News and I got a really good beat. I covered the Lakers and I covered USC and UCLA. That was a great beat. I love ghost Celtics. Yeah, I had to spend a year doing high school and I paid my dues and stuff, but I did that. And then, after a while, we realized that if you're gonna be a sports writer, you gotta work every night, you gotta work every weekend. And it's hard to have a family and do that in out quality time. So we made an early decision that sports writing was gonna be a long term thing, so I needed the day job. So I ended up moving to another newspaper where I worked day and then I've been doing high tech for 20 years now and that's a good day job. Although we do travel a lot. Yeah, there's some travel. The other thing that I find with the journalism, Chris, is that you're right. The storytelling is the art. I think that is inherently on the person. The creatives, understanding and connecting the dots, smelling the BS from the people who's trying to shovel the story to you. But I think there's gonna be a big swing back in growth in journals. I'll tell you why. Based on my observation, I'm not a journalist. I was never trained to be a journalist, but being two media companies back to back, there's a replatforming going on at the technical level. So there's a lot of technology shifting and the channels are expanding, Omni channel. So if you factor in, there's nothing to do with personnel or storytelling. That's all about the channels, the formats are changing and the underlying infrastructure. So when that stuff sorts itself out, I believe that we're gonna see a huge uptake in journalism back again, where the pros can bring the trusted formula of trust, sources and reliability. You gotta have a track record if you're gonna be a trusted source. You can't just be somebody coming out of nowhere and write something. You might have a good idea about something. You might cause talk. You might cause lots of comments and a threat, but you gotta have some knowledge. You gotta have some background and some credibility if you're gonna get an audience. Yeah, I think people want great content. They want good. I don't go to a restaurant and I can get fast food anywhere, right? But I want to find a good meal. You can be entertained. You can be entertained without having a, you can be entertained by somebody who's funny and it's not necessarily a trusted source, but you can be entertained. If you really wanna learn something and take it with you, you need a trusted source. Yeah, and I think just the varieties of different formats, but I think the quality requires experience and that costs money. So people gotta figure out their business models. It's not cheap. Yeah. Banner ads aren't doing it anymore. Business models for journalism in all its forms are still being worked on. It's all morphing. There are paywalls. There are no paywalls. There's advertising. There's no advertising. There's NL. Yeah, no. The consumption and the expectation of the users are changing. Obviously with mobile and multiple channels. And as this stuff sort of itself out. Well, thanks for coming on here. What are you excited for this summer? Taking some time off? Any big stories you're working on, share your exclusives that you got here. Yeah, I wanna take some time off, yes, but we're also in the process of remaking E-week. It's needed a facelift for years. And it's done and we're just, it's like bringing out a new product, a new software product. You gotta go through all the steps. Legal, marketing, administration, development, all the stuff. So we're putting out a new product that hopefully will be out this summer. And we'll have new content types on it that we've never had before. And I'm really excited about it. We're working on it for a year. So that's my project. I gotta ask you kind of the last question. Just kinda just, you know, the side, I'm from the East Coast. I usually use this analogy a lot. I can smell when it's gonna snow. You just know it's gonna snow any minute now. The air is cold and you can just smell the snow. Question for you is, are we close to a bubble burst? Do you, what do you, what's going on in the marketplace? What's happening? Is it coming? It's not coming. What does the T. Lee's read for you? What's that read in the T. Lee's? I'm smelling, I'm smelling something. I am. And I remember this from 98, 99. And I lived through the 2000, 2001 bubble. And I got, that's where I got laid off from one of my publications that I was on because, you know, the bubble. Yeah. I did too. The boss set, it was DevEx. And you know, the ironic thing, John, is that DevEx is now part of Quinn Street, which owns E Week. So it's like this big circle. DevEx didn't die, but they laid off. It just comes back around. Back again, back to my point. Journalism's coming back. I'm telling you, you heard it here first on theCUBE conversation. It's coming back. There's going to be a big boom in journalism. Big bargain opportunity. I think so. But the bubble is coming. I mean, it's interesting. I waffle on this. Dave Vellante and I always debate. I personally feel that a burst is coming. The question, how big is, the correction is going to be is going to be a function of where the money is. But on the enterprise side, it's booming. There's a ton of dollars coming into that sector. So it might not be a replatforming kind of bubble. It might be like a dot-com bubble where the economics are out of whack. It will not be the same kind of bubble we had 15 years ago. It won't be as much. Why? Because the infrastructure we have now with broadband everywhere and the software we have now, the devices we have now, I think that there's a much bigger cushion for something to happen. Back then, we just didn't have, we didn't have any recourse. We crashed. Yeah, we're talking to Mitchell from Hashacorp and we were at the DockerCon. There's so much radical engineering going on at the architectural level that that shift is a 10-year cycle. So I think that's going to be a nice 10-year run of wealth creation, in my opinion. So like the old cloud movement and mobile internet of things is all kind of coming together. So I think that's going to be a nice cushion. The $50 billion Uber valuation in light of the French riots and all this chaos, I just can't get that much. The valuations are just, maybe I'm just, you know, get off my lawn kind of old guy, but like, I just, it's so insane. People making money a little bit. Chris, thanks for joining us. This is theCUBE conversation here in Palo Alto. I'm John Furrier, thanks for watching and look for theCUBE out there. We'll be on the ground, covering all the action, extracting the same noise. Thanks for watching.