Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Sep 17, 2010
Bulmers Releasing the summer since 1887
Heineken briefed us to build on the brand's strength as the UK's number one premium cider, making Bulmers the most loved cider brand for sociable twenty and thirty-something blokes. Although this audience are unfamiliar with the Hereford cider maker's heritage, Bulmers were the pioneers of commercial cider and the new campaign leverages these roots to present Bulmers as the creators and engineers of the great British summer.