Beck's has today unveiled a limited-edition collection of labels showcasing the work of emerging contemporary artists - the first time the iconic green bottle's original label has been replaced in production since imports to the UK began in 1952. Available nationwide from August, the labels feature exclusive works of art chosen in partnership with London's Royal College of Art.
Having supported artistic talent since 1985, Beck's has previously released collector edition bottles featuring labels designed by pioneering artists such as Damien Hirst, The Chapman Brothers, Tracey Emin and Yinka Shonibare.
'Beck's Canvas' (http://www.becks.co.uk/canvas.html) defines 2008 as a landmark year with the launch of the new labels nationwide. The four works of art will adorn over 27 million bottles.