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Startup Founders: Don't Try to Cram Every Detail into a 6-Minute Investor Pitch

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Published on Jun 13, 2015

I've had the privilege of coaching several dozen entrepreneurs in preparation for their 6-minute investor pitches at Tien Wong's Big Idea CONNECTpreneur Forum.

Here is some guidance to address perhaps the most common mistake: Misunderstanding the purpose of the pitch. The goal is not to close a round of funding while you're still standing on the stage. It is simply to stimulate interest among investors based on how your product addresses a (hopefully big) market problem or opportunity.

Founders MUST--ABSOLUTELY MUST resist the urge to tell their entire story in excruciating detail. You must focus only on the most important points to achieve the stated goal above.

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