 So I had the pleasure to talk to a lot of startups and people and this whole conference and the last days And I learned so much about India and like this whole Generation that grows up with a mobile phone suddenly right and then everybody's talking about this and like sign up was before The conference was like now everybody is shutting down their mobile web stuff And like that's kind of the topic of the conference is all shit Then like what do we do and like so the joke was well taken actually Like the clear-trip talk I think like a few of the things that I'm going to talk about actually vibe with that a lot And I want to pick up on a few things that I heard before so let this be the meta refresh roundup web versus native Sorry for the dramatic entrance, but I thought that was appropriate When is the mobile web good so this is kind of a quick summary of all that I've seen and Witnessed in the last days about when do you do mobile web? It's an immediate need. It's an impulsive need can happen in the browser really quickly the person is on the go Meaning it doesn't have access to an alternative. It's a lightweight app or application that needs to be executed at that moment as Little commitment or no commitment required from the user which can actually increase engagement in some ways There's little complexity in the app faster cash was a great example. It's like so one-step process in a way and like very very Little complexity wears like shopping specifically grocery shopping for example is like you a lot of items in your cart And like that has higher complexity it's a one-time transaction and you don't know when you're going to do the next one it's infrequent in that sense and You have a need for faster duration meaning you can update it right away, right? On the other side when is a native upgrade there's a repeating need the customer needs to come back you will he's on the go-to There's higher complexity heavier code. You rely much more on experience, you know animations and these kind of things The user actually benefits from committing as well There's performance requirements by the app. So you have direct access to the hardware The engagement needs to be higher meaning you make money out of engagement through ads or something like that You need access to the sensors of the phone and you want to use the marketing channel app store Which is very important for the reasons that you just hear that like there are a lot of people that grow up And they look first for a solution on the app store before they actually find the browser So I throw in another one for you know Good measure when is the desktop web good? Well, it's high complexity. You have much more space So you can visualize complexity a lot better. It's for high commitment of the user side Nobody is gonna buy a car on your mobile phone, right? That's something that you usually do with others together and you compare prices you go for and back And it's like a really important decision lots of money involved, right? You want to be in a controlled environment where you have a bit of quietness and like you can think in That moment desktop is really really great and mobile is really really bad All right, that's why most people like I build an online grocery shop in Singapore called Red Mart at the time From the website perspective and we saw this that people put into cart on mobile and 60% of those people that do this actually check out on web Meaning they go home and then they review everything that they did and see if they forgot something when they have a moment of quietness on A bigger screen with more white space where they can see everything better and that's where they check out 60% yeah, so they are 40% that check out on mobile But of 100% of people adding to cart on mobile 60% check out on web So they do this on the go they add stuff that comes to mind whenever it comes to mind and then they buy it at home right and Again, you have a need for fast iteration and this brings me to a final conclusion if you're looking forward to create a startup or a Product or anything a project How do you start today specifically in this country and I would say Like that and I've few reasons out of everything that I just said You can really easily upgrade a mobile website through media queries and attach new things when you have more space That's actually much easier than creating a complex desktop experience and trying to get things out for a mobile screen So this way you find yourself actually having just one code base, but already supporting two experiences in a way and Much better than the other way around You have immediate broad accessibility everybody has a browser right and I don't mind educating people a bit that it exists And there's not only the app store modern Mobile browsers are actually more modern than desktop browsers, you know IE and stuff you don't have to deal with that problem You can use technologies like flexbox and a lot of others that help you creating lighter code bases that actually work a lot Faster on mobile and you can do that if you do mobile web first Okay, there's opera mini and others, but I would actually consider having a separate text only Code base for those guys Because that's the fastest and gives people the best performance and experience You can wrap it if you really want to put it into the app store and you can fix things fast because when you are young When you just started you don't know what you're doing So you really want to not lock yourself into one experience and then be stuck with it You want to update again and again and again and again, right? So that's it. That's my five minutes Roundup on web versus native and I hope that gives you a little bit of a funnel and therefore also on I think Adam was his name flipkart Like that they shut down mobile web I think that's really just because they don't have enough people or something yet to maintain that channel because I think mobile web even for I Don't know why even for like even if you offer just a piece of the experience Like and just a subset of functionality. You might help some people with it, right? So if you can afford it and it makes business sense Like you want to keep that open in a way because it's just another channel It's like they will have offline brick-and-mortar stores at some point Maybe they don't know that yet, but it's just another channel, but it's another user experience entirely So, you know, I don't think you should take it out of the equation just saying thanks