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Published on Jun 27, 2011
WAM-webartmagazine.com presents a clip on Jason Rhoades (1965 - 2006). Common to Jason Rhoades's practice is an underlying interest in the conditions in which art is made and the subversion of any conversations that stand in the way of its production. Up to his untimely death in 2006 at 41. he carried our a continuous assault on aesthetic conventions and rules governing the at world. Made up of 96 neon lights hanging from the ceinling, this work was originally par of the artist's seminal installation My Madinah: in pursuit if my ermitage... Following its initial installation in 2004 Rhoades grouped together individual components to create unique artworks that each reflect a specific aspect of the overall project. My Madinah forms part of the artist's Pussy Trilogy (including Meccartuna, 2003, and Black Pussy, 2005 / 06. Together the three projects constitutes a complex investigation of contemporary manifestations of religion, cultire, sexuality ad consumerism, and were inspired in part by the collectove trauma caused by 9 / 11. The multi-colored neon words in this work belong ot Rhoades's larger porject of creating a cross-cultural compendium of synonyms for female genitalia. While Medinah is a reference to the holy city of medina in Saudi Arabia, its english pronunciations presents a further play on this research experiment by loosely rhyming with "vagina". As Eva meyer-Hermann notes, "the whole installation becomes a satirically exaggerated cult space. where spiritual experience, erotic ecstasy and transcendental insight intersect" (Eva Meyer-hermann, Jason Rhoases Cologne 2009)