 Calum, five reasons you have to do content marketing. Simple process that gets results. Okay, that's what you want. You want results. You want to do some content marketing, but you also need to know how to do it and how to get these results. In this video, I'm going to walk you through all the steps so that even if you didn't have any knowledge about content marketing, by the end of the video, you will, and it's a short video, and you can get all this information and get started right away. Don't forget, if you haven't done so already, don't forget to subscribe. Hit that subscribe button down there. Turn it from red to gray. If then a bell's going to pop up, it's going to look something like this. You want to ring it? Turn on all bell notifications so you're notified each and every single time I go live. And give me a thumbs up. That's the last thing I'm asking of you. Give me a thumbs up. I don't charge you for any information on this channel. I just ask that you subscribe. Turn on notifications and give me a thumbs up. All right, let's jump right into this information so you can get started. First off, let's point out the obvious and maybe it's not obvious. All companies need to do content marketing. And the reason you need to do content marketing is it builds trust with your customers. It also gives them a resource to get information they need and it's going to help you build your list. So why wouldn't you want to do content marketing? It's super important, guys. You got to do content marketing nowadays. There's no way around it. There's no way out of it. If you don't do it, you're going to be left behind. So let's get into the best ways to do it. Number one, content marketing is a scalable long-term strategy. It's something that if you do it, you can grow and grow and grow your traffic to your site. Let's check out this chart here real quick. All right, take a look at this right here. This is a site that they have really been putting some effort in. And you can see it only started around 2017, 16. And you can see how the views have been growing, okay? They've been going up and up and up and up. Because of all this traffic is organic, the entire marketing team could take a short break and traffic would continue to flow at least for a while. That can't be said for paid ads, okay? It can't be said for any other types of traffic, but content marketing. Number two, content marketing helps you nurture and convert leads. As they go through the path, your funnel, okay? As they go through your funnel, they turn into sales. And that's what you want with content marketing. You're actually going out there grabbing people, giving them good content, and then sending them down that road to a sale. Let's check that out. So this is essentially a marketing funnel right here. You have awareness, you have interest, you have consideration, and then you have conversion, and that's where you make the money, okay? Now, there's many ways to pull people into your marketing funnel and nurture them, but content marketing is arguably one of the simplest and most effective. Here's how it may work in practice. Let's say there's somebody who wants to drive more traffic to their site. So they search it on Google, and they come up with results, and one of the results is an article. Let's check that out. Okay, so it says right here, 11 proven ways to drive traffic to your website, hrefs. Here, that customer is gonna learn about the importance of SEO for driving traffic before closing the tab and going about their day. Now, a few weeks later, they click on a post about SEO on Twitter. And the post talks about the importance of backlink and reminds them about the free backlink checker. Then they see how many backlinks that your site has compared to the competition. Seeing a few backlinks, it looks like in YouTube videos about building links and coming across your video, okay? At this point, that person has absorbed so much from your content that he decides to sign up with the Webmaster Tools. So as you can see, going through that journey, they get more and more information, they trust you more and more and more, and they end up buying your product. But the thing that's going on here is this is happening for hundreds of people or thousands of people or maybe millions of people that are seeing your content every single day to build your business. Number three, content marketing helps fuel other channels. What are other channels? Other channels may be your blog, okay? Your other channels may be your YouTube videos. Other channels could be Facebook pages. Other channels could be your Twitter. And when you do some content marketing on your website, and it sends them in all those directions, and you could put links to all those things in your content marketing, it's really gonna help you out. It even helps your paid advertising because once they see an ad for your company, they realize that they've already watched some of your YouTube videos. They've read some of your blogs. They've seen some of your tweets. They've already gotten good information from you. So when they see that ad, they're more likely to click and buy from you. And that's why content marketing is so, so important. You gotta do it. Number four, and I think this is one of the most important ones, is content marketing helps educate your customer. Now, if you think about one of my sites, Survival Cave Food, we've done very well. We've been around for about 12 years now at the time of this recording. And we have a lot of content on there. We teach you how to protect your home. We teach you the best survival tools. We teach you what to do in the case of an emergency. And as we do all those things, we educate people. And as we educate people, one thing that comes up is that you may need some survival food. You may need some survival food because if one of these disasters happens, what do you do? You've got the tools and you know how to protect your family, but you gotta eat. And guess what? We sell survival food. So what it does is it educates the customer and then they realize they need our product. So a lot of companies think the goal is to sell the product and then educate the customer, but nothing could be further from the truth. The truth is you wanna educate your customer and then you want to sell your product. That's the progression. So think of it this way. Think of it as what could you educate people on that would lead them back to needing your product? That's the best kind of content marketing. And that's number four. Number five, and I think this is a very big one too, content marketing is usually cheaper in the long run. HREFS does a blog and they put a lot of information out there. And at the current time of this video, they were ranking for 193,000 keywords and they generate an estimated 451,000 monthly search visits. Now that is a lot, but what is that really equate to? That equates to ad spend on Google of about $795,000 a month or $9.5 million a year. That's a lot of money and they do it for free. So as you can see, one of the most cost effective ways to get people to your site and to sell your product is gonna be through content marketing. And I know, I know a lot of you out there wanna run your ads, you wanna get traffic going right away and there's nothing wrong with that. But your main basis should be content marketing because if you run an ad and they go there and they see that your website's thin, it doesn't have much there, there's not much content, there's not much education, they're not gonna be as likely to buy your product. So it's a whole lot better if you're doing content marketing and some advertising because then that advertising will be a whole lot more effective. When they do get to your site and they see all the content and all the cool things that you have on your site, they're gonna be more likely to buy your product. So it really pumps up your advertising and stretches your advertising dollars a lot further. Now I'd like to show you a couple examples of content marketing. The first one is gonna be Luxy Hair and they are videos that they have on YouTube. So let's go over there and check that out real quick. It's an online store that sells hair extensions, okay? So that's what they really do and they have hair related accessories and they have 3.17 million subscribers and they're killing it on YouTube. Okay, so let's check this out right here. At the time that I did the screenshot here, they had 559 videos. The videos gets tens of thousands of views, sometimes even hundreds of thousands of views. They also rank high on YouTube for relevant keywords. Here are just a handful of those they rank at the top for along with their estimated monthly search volume. This is crazy, right? How to curl your hair, hair extensions, fishtail braid. What's this one? Back to school hairstyles, low bun, running late hairstyles. There's a good one. Party hairstyles, I don't know, I'm a guy. I'm a guy so hairstyles to me is keeping clean and short and comb it sometimes. Not all the time, it's not really combed today. But anyhow, that's what they're doing and they're actually killing it with this stuff. If you look at some of their videos here, how to clip luxy hair extensions and see what they've done is they've done content that is related to the product that they actually sell. 2.3 million views on that, okay? That's crazy, 2.3 million views. This allows them to build brand awareness and demonstrate their products in action. And when customers are interested, the product is only a click away in the video description. Another one I want to talk about is Lodge Cast Iron. Lodge Cast Iron, and I use these products. I have a cooking channel too, which you may want to check. I have a cooking channel too which you want to check out called Restaurant Quality Recipes. But I use Lodge products. They make cast iron products. Let's check them out. Here is their statistics right here. They have a rank of 84,000. They've got 38 there, 71. They've got 291 backlinks and 144 referring domains. So they talk about all types of different stuff but here's some of their content right here. What oils can I use to season cast iron? And of course they sell cast iron pans, okay? So after you've read about the oils, you're gonna want to buy their can. You've seen a couple examples. You know the reasons you should do it. I want you to get started on this, guys. I want you to get started right away. The reason most people don't do content marketing is they feel that it's overwhelming. They feel like it's too much to do, too much to handle. They can't handle all of it. You can handle this. This is not hard and the way you handle it is you eat the elephant one bite at a time. Old saying but very true. You just put one piece of content out. And you say I'm gonna put out one piece of content a month or a week or you know, twice a week or whatever you could do, just put something out there. This will build and once you see the results of it, you're gonna want to do it more and more and more. I promise you that. So don't forget, like I said, subscribe to the channel. Hit that subscribe button down there. If you like this content, don't forget to give me a thumbs up. Don't forget to ring the bell. Turn all bell notifications so you're notified each and every time I go live or if I upload a video. Put your comments below in questions too. Maybe you've got some questions about this still. Maybe I didn't answer something for you. Put it below. And I will entertain any questions in the comments section to have anything to do with starting, running and growing online businesses. Guys, I appreciate you so much. Thank you so much for helping me build this channel and I'll see you in the next video. Hey, thanks for watching my video. Don't forget to subscribe to my channel and click that little bell right there so you can be notified every time I do a new video. Also, click on one of those videos there. Keep watching on my channel.