 Shadows, the biggest problem was really looking this all was for my son. We all want more dreams, more ambition, better outcomes, less orthodox families, you know, a lot of open skies to sort of do well in life. And of course I think search for your own identity. So the problem was really for me first and then of course I think it's universal. The other thing that I realized very early on in my career that internet is magical, it's you know 20 years now and I'm still smitten by it. So in my head the idea was that internet can do so much more, especially for women. You should think of Shadows as a Jim Khanna membership meets friend for life. A way to look at business when every user comes into Shadows, when every person comes into Shadows, she is looking to find something that's her space. It's a me space, it's also my online identity, it's also my friends here, it's what I want to do, skills I want to get better at, money I want to make, you know, my own brand that I want to build or a startup that I want to build. So Shadows is a space for that. Shadows does help women out what I call get ahead in life or find their personal road maps. That includes career, that includes skills, that includes sense of well-being, that includes a large network, that includes ways to make money online, that includes access to credit, that includes access to jobs, that includes access to companies and a lot of other resources in one platform. So one thing that's on our list is to keep growing the resources that are available to every woman, also keep growing the number of women we reach out to. I think there's still very few of us and we need more role models, we need more women who are investing, we need more founders, we need more women to take the risk and we need to also be okay with failures, you know. I think what you see is only what I tell you is my success but you know, there's really like a whole suitcase full of failures that's sort of sitting there and I definitely want to tell any woman who's thinking of building a product, a brand, something you love or a company, you should go out and build it because it's an opportunity to put your name to it, you know. This could really be your contribution to the world. You only live once and I want to have a lot of fun while I'm at it but I also want to engage with the world in a unique kind way, in a creatively competitive way if I may, in a way that allows me to go to bed at peace and sort of also enjoy the small things of life, being able to sort of do what you love and find a lot of things from the same source, you know, your happiness, your salary, your satisfaction.