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MINI | Getaway - The Stockholm Hunt

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Published on Oct 20, 2010

The Mini Countryman Getaway package launch in Sweden is supported by this viral clip explaining the game and app.

The concept emanates from the name of the package, Getaway, and converges reality and virtuality in this capture-the-flag, adrenaline-injected hunt.

From a narrativistic point of view I wish we, the audience, had a chance to follow the whole story unfold.

Agency: Jung von Matt - Stockholm

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