 This article argues that the technology of forming a successful personality of a primary school age pupil should be implemented during media education at primary schools. It also demonstrates the importance of solving problems of success simultaneously with increasing the level of media culture of a pupil, preparing them for lifelong self-realization through partnerships between school children, parents and teachers. Furthermore, it shows the need for the embodiment of the pedagogies of heart and success, and proposes a diagnostic toolkit for assessing the levels of formation of a successful personality among primary school pupils. Additionally, effective forms and methods of education such as creating electronic books, projects rules of success achievement, stories of success, watching movies about successful people with special needs, analyzing media products on the topic of success, and educating parents about the problems of children's success are proposed. Finally, the article discusses the importance of improving the content of textbooks in the context of achieving success, increasing interest in children's periodicals, and suggests that this could help strengthen the Ukrainian state. We are article.tv, links in the description below.