 My name is Benjamin Feth and I'm a senior lecturer at the Graduate School of Management. I teach a course on evidence-based decision making and it's a very exciting time to be teaching a course like that because information is becoming more and more commoditized but at the same time meaning becomes a lot harder to find within that information. So the course addresses that challenge and offers managers an opportunity to look at the number of ways in which data can be collected, how it can be assembled and how it can be analyzed to undress uncertain environments. Working with MBA students makes sure that the research that I do remains relevant to the New Zealand context but at the same time I can basically challenge my ideas with some of the brightest minds in the country. So that's a tremendous opportunity. So I've lived and worked in Germany. Innovation basically meant always something that had to be extremely cautious. Everybody was afraid to make mistakes. I think New Zealand is an economy that's very forgiving. That makes us quite innovative but in a different way and I enjoy that contrast.