 The Appalachian Wireless Holiday Sale is going on now. Till the end of the year, visit us in store or reserve online for an unbelievable sale on the hottest devices. We know what you want for the holidays because we are you. We are Appalachian Wireless. The Pikeville City Commission voted November 14th to introduce a new incentive ordinance for new hotels and restaurants looking to build in Pikeville. The previous incentive ordinance was limited to the downtown area, but the new package will apply to any new restaurant or hotel in the city limits. But the incentives are for both new businesses and existing businesses. So you know they, it's a refund of essentially property tax, restaurant tax or transient room tax, which there's no upfront cash payments from the city. So really the tax revenue is only a result of those businesses being in town. So it's not costing the taxpayers the Pikeville anything, but it will be a very powerful tool to recruit new restaurants and new hotels to Pikeville. The city hopes this ordinance will not only incentivize new businesses to open in the city, but help aid in the growing tourism industry. We've had a feasibility study done for a new hotel, and it shows that we're roughly 90 to 100 rooms short, so that Pikeville could in fact support another hotel. And with the growth in the tourism industry, you know, specifically at the arena with the number of new concerts, the number of people coming to town, there's just a need for more hotels and more restaurants, frankly. So you know, it's kind of cyclical, I suppose, that as we, you know, as our tourism industry grows, then we need more. And as we have more, then we need more restaurants and hotels. So they support one another. So that's why it's really important for the city to do this. For details on the ordinance, contact Jill Dotson at 606-437-5100. For Mountaintop News, I'm Brianna Robinson.