 We showcase up and show you how you can find yourself within this latest development called Delant Estate. My name is Chad and I'll be your host and today we are joined by none other than Helandi Mulman, who is the marketing manager for Engeland Falkers, Pochastrum. Helandi, thank you so much for taking some time up to join us today. Hi Chad and thanks for the opportunity. We are very excited to join you on your show. It is more than a pleasure. Pochastrum, I'm sure a lot of people tuning in are going to be reminiscing to their days where they were more carefree running down the Pochastrum strip enjoying themselves. Yes definitely and the great news is it's actually still that great living here so they should definitely come and visit or invest in property this side. I think so. I think all these development shows that I'm doing are making me very jealous of where I'm situated. I always thought Santon, I've made it, I'm done, I love where I'm living and I'm talking about people who are located in on the coast. I'm talking to people who are living in Pochastrum which is a such a nice place to be. Every time I visited I've always loved it and it's super interesting to talk to you about developments there because I was always under the impression it was a lot of beautifully established homes that was done and that was kind of in Pochastrum and evidently I was very wrong and the real estate industry in Pochastrum is booming. So can we start with give us a brief introduction about yourself, about your team, England Focus household name. So I'm sure a lot of people are very familiar with you but let's run through that quickly and just give us a brief on how people can expect dealing with you and what kind of services you guys offer. Yes definitely. So hi I'm Yolande Moeman. I'm the marketing manager at England Focus in Pochastrum. I've been here now for the company for seven years and England Focus Pochastrum we celebrated our 15th birthday this year in Poch. So we've been in the market for a long time now and we continuously do market research. We know the market and we are lucky in Pochastrum to have a very very sound property market. So I think Pochastrum is a very diverse economy you know the university we've got good hospitals, good schools and then of course the lifestyle. I think a lot of people only move to Poch for the lifestyle that you can have. It's close to the city, it's easy for commuters. There's a lot of people commuting from Halting to Pochastrum and then you have this you know where you can just go mountain biking and trail running or whatever over weekends. You don't have to drive 40 minutes or wherever to get to a place where you can start your weekend adventures. So I think they are very lucky with the environment that they have and then in England Focus we have a project division specializing in projects. So over the past 15 years we've done more than 50 projects successfully or developments successfully ranging obviously from student to residential to commercial to estates and with over I think over a thousand 300 project units sold through our division. So we really we really when you're dealing with us regarding developments we really want to offer developers a one-stop. So from A to Z. So you can literally walk into our office and announce that you want to start developing. You might never have to develop before you don't even have planned. So we can start to assist you from the land, the development land and then also the entire process. The market research regarding what should be built on the land that you required. Should it be commercial? Should it be residential? Should it be to range? Should you sell it? And then also the products development on the site. So we sit with the developer. We sit with the developers architect and our team we have a team of over 50 and our agents I mean they they deal with clients day to day so they know we need more cupboards here. This little corner will be a problem that door whatever and then we fine tune the plans up to the point where we really want to minimize the risk for the developer as much as possible. And then when we are happy and the developers happy that we have a product that we know will sell in the market like I said minimizing the risks especially in a competitive market then we launch and we go to market and we outmarket and I'll sell the development meant for the developer. So it really is a one-stop and we take all the admin and stuff out of the developers hands regarding that. I think it's always great hearing about the experience different different people in the industry have with developments because everybody's heard the horror stories about developers. So knowing they're entering into this development with Engel and Falkers you guys have got the experience you've done it all you've seen it all and you've learned from those different those different projects you've done. So you know you're moving into something that's built specifically for its purpose and that is to be a comfortable home that's going to last you forever. So it's really nice knowing that and I think every single person tuning in always listens out for the previous history or the previous experience on the developers. So I'm super glad you touched on that. Another thing I wanted to talk about here. Now I think we also we we work with a lot of developers so we also build relationships within and we know we can trust them and that they offer great great work and great projects. So I think the trust is from both from all three sides applying from us and from the developer side. Well this development the land estate could you give us an introduction to that? Yes and the land is a very interesting one. We started with the land estate about 11 years ago and got off enter our indie and started the research on the land estate. So it's a 30 hectare estate and at that time it wasn't even in the hands of the current developers. The developer is the old screw. So they acquired in the meantime and then Coral worked with them. So you soon realised that 30 hectares is a lot of estate for quarter stream and you can't just put the same product down in the entire 30 hectare estate you have to broaden the market. So what an immediate need was at that time and still is retirement accommodation firstly. You saw that while in part of Strem all the retirement facilities are full and the waiting lists are long and even in all the surrounding towns the retirement accommodation was full with long waiting lists and also the accommodation available offered a room or a house but not really a lifestyle and it's retirement should be a phase of your life that you enjoy so we wanted to offer to address the need for accommodation but also to offer a lifestyle for that phase of your life. So that's where it started and then now we sit with the 30 hectare estate five hectares of the 30 hectares or for 55 plus so it's a 55 plus village a retirement village and then the other 25 hectares are for all ages and so you can even buy your house in the rest of the land estate I'm still wanting to retire there but there is the option of the 55 plus village. So now we have a multi-generational estate for all ages I think that makes it really exciting and there's a lot of amenities on offer on the estate as well the care services the security so that was the big need an estate and then secondly security so as you know security is getting a bigger issue all the time and since as I mentioned we have a lot of clients moving to watch a stream from Haltain so security is an even bigger issue for them and then maybe for born and bred watch of stormers so we really needed to get excellent security if you put down an estate and we went with the developer and we visited security sites in Haltain, and we talked to their head of security and your own sites and we asked them what did they learn over the past few years at their sites and what worked what did they implement what did they see where were they might be a few gaps that they needed to address and we learned from them and then we came back and implemented everything here at the land state in order to provide really the best security that potassium has seen up to date so I think that's the second thing and then then the lifestyle that you can enjoy inside that security obviously so maybe just a brief overview then so the land state is this particular multi-generational estate five vectors is then a 55 plus belief with five different complexes there's a restaurant the care center and then in the rest of the estate that's for all ages of course there's been the the race one stands where you can build your own full title home and there are also development stands as well race two and race three stands so ideally then that's for developers and we have a few complexes currently busy with integrated land states as well so essentially it seems like you catered for every single thing somebody could possibly want within the land estate you've got all the different I'd say complexes or smaller developments within the land estate as well as then the retirement development so I mean if you're looking to have your parents retire anywhere and you're living in potch or you want to move to potch you can have them retire close to you and also within the same security in that which I'm sure must be incredible it's Sacha and I's offering to know that your family is going to be super close by considering how tight the South African families are and they are still benefiting off the security and all the other things that you've put within that estate yes definitely and I think we're really aimed as you say to include a wide range of people in their state so if you want just a small life up and go smart upmarket then there's something for you if you want the large garden with the space for your kids to play then there's something for you if you want retirement option then there's something for you so there really is something to run and that also once again minimizes the risk for the developer that they so we target more markets than just one single market so if we start looking at prices if we start with the retirement home what does it what are the prices the if we just talk about starting from price so for the retirement section for the 25 plus village as I said there are five complexes now the first one the the upsell and they are currently sold out but they are being rented so mostly the sole thing to invest in and they are being rented and and the rent there is from 66 a month it is for one bedroom for the kitchen need various sizes and then also an additional 2800 grand for a a care package including meals including food treatment blood pressure measurements cleaning services laundry services etc so it's a relative basic care package and that's the only development inside that I understand where any sort of care package is actually included so those units we call assisted living units and then we obviously have the care as the assistant the assistant spot then we have the hook now the hook is also in 55 plus village and their homes and they only have I think about six or seven left and they are from 1.2 to 5 million at the moment then we have 8 span I think there's only five left as well after 27 8 span homes and they are from 2.175 million and all of the of the retirement homes and all the land state actually is pet friendly we now are important at pet friendly environment is so they all have small proud gardens and then Val Ferdinand is the other complex in the 55 plus we are launching that now actually we launched that a week ago so and that's larger homes two and three bedroom homes in Val Ferdinand we also have three homes with wine sellers so I think Val Ferdinand homes they are from 2.385 million and then they're afraid of the last one in 55 plus complex after 45 minutes there we actually only have five left and they're two bedrooms left and they are from 1.3 million I think you've put a lot of people in in a bit of a pickle yeah they if their parents are watching this with them they're going to say you know you know son I wouldn't mind a wine sale in my home right now yes that's an ideal I mean a wine selling a retirement home that speaks to a lot of people and and I wanted to say another thing and that's it looks like your retirement section is selling out really really fast so people who do want to purchase within they need to purchase now yes definitely and I think we've seen as well that it's not just the small ones you need a variety in the 55 plus village so there's a lot of people I mean they still want a room for their kids an extra room when the kids come and visit with the grant kids come and visit so we really have large options available as well we have smaller options kind of a log up and go and that's the nice thing I think of the smaller options as well the estate itself offers such a nice environment such a nice outside environment a community friends the restaurant so even if you do pick the one bedroom options you have a very much a larger space actually to enjoy your life so even just that on the divorce well I think this is the perfect segue into looking at what the islander state has to offer so we'll take a short break and when we come back I'm very excited to talk to you what you have on offer outside of the 55 plus range let's take a quick break and we'll be right back good afternoon and welcome back to the developer show my name is Chad and I'll be your host and if you're just tuning in with us you've missed out on a lot you're gonna have to rewind but I'm joined today by Helandi Mulman who is a marketing manager for england focus potter's room and she is presenting to us their latest offering and it is a beautiful offering located in potter's room called deland estate now Helandi we were chatting about the 55 plus retirement village can we talk a bit about what's on offer outside of that could you give us a run through with what you have yes definitely so I'm going to recap so it's the 38 estate with only five vectors for 55 plus and then the 25 vectors for all ages and we really have quite a lot of nice offerings in there so in phase one and that's all the all the residential one raise one school title stands are all sold out and then obviously there's a lot of people already living on the land state so you can either buy a computer house there or you can buy a stand there are only 12 stands left in phase two and after the state of the 40 stands in phase two so if you are looking for a stand there really aren't a lot of a lot of them left so you have to jump quickly and then they have the development stands as well so we are currently busy with two developments for all ages in the land state the board and then more land which will be launching launching soon now the board is a very nice very upmarket project 22 houses and studios and the three bedroom homes are all sold out and we only have the two bedroom studios left large spacious studios 140 squares they go from 1.55 million and we are really excited about them as that is the first type of studio that Forge actually has ever seen so it reminds me more about something that you'll find in Joberg in Tansun and even you know like in New York a very nice a light-filled spacious studio so we're excited about that I think and that's something that the watch market will really enjoy and then we have six development stands left in phase two now the internal services phase two are being completed at the moment so if you are a developer and you want to look at a development stand you can buy the stand and go on site early 2021 so really the timeline is ideal there and the stands we have for developers are from about 6600 square that will rest two stands up to over 20,000 square so you can do a small development or a larger development in phase two after lunch and as I said there are only the two developments that we are busy with for all ages so there really is space for getting those sites and putting up a nice development there in the greater United States as well. And the amenities we've touched on it quite well very briefly that you've got the restaurants available there you've also got the nursery and could you talk to me more about what is available for residents maybe not only from say a purchasing point of view or an eating point of view but are there clubhouses available and the green belts that you have available can you talk about that? Yes so okay as I said there's the Duskir restaurant and what's nice is that there's the obviously the restaurant part but then for residents of the 55 plus village or for the inside of the land actually you can also order meals so very convenient I mean you can order your meals for your family and pick it up when you get back from work so it's super convenient and it adds to the entire the land lifestyle. Then also the the care centre on the land estate is situated in the 55 plus village now the care centre is operated by the Port of Ström service centre for the age they are very well known and very well trusted I think which is more important even and they offer the care services at the 55 plus village now what is very interesting about that is that the care centre is only an eight bed care centre and I think a lot of people hear that and they go like oh eight that's not enough but the fact is they believe that the care services they offer are best offered inside the comfort of your own home so anything that they can offer you inside the care centre they can offer you inside your home in the 55 plus village or for that matter in the greater land estate and nurses and care workers that can really offer you everything as I said in the comfort of your own home so they run that and they also run great programs socialising programs during the entire week they offer traveling or driving services with a little combi that they have so everything that you might need if you do want to retire they will offer trips holidays they go on their most amazing trips more than once a year so you really buy into an entire new community and friends etc but there's a library there's a hair salon so a little boardroom and then the restaurant also has conference facilities so I think it really is a one-stop and then also obviously as the land estate is for the entire family there's the the nursery school so the nursery school opened a year ago and as I understand they're fully booked for next year as well so really they definitely was a big demand for that and I think it's so convenient I mean when you go after work you drop the little ones at the nursery school and you pick them up and they'll at the same estate where you are so once again it adds to the convenience of the lifestyle and then the land estate also has a lot of green areas to offer so as I said we did a lot of research regarding the security so that you can enjoy the lifestyle and offer inside the security so there's the there's green areas walkways there's a boulevard a tree line boulevard when you enter and with paved walkways and then there's also a park with items for the kids to play on there's little benches where you can sit and relax watch the sunset or watch the kids play when you when you go to the land estate at four in the afternoon um there's this buzz of people you know somebody's walking their dog somebody's cycling somebody's uh jogging so there really is a lot of activity and you can see that the people living there are really enjoying the lifestyle that there isn't offer there are also communal fruit um a fruit communal fruit orchard so that's very nice and I mean especially imagine you can go and quickly pick some lemons for your dinner um for your salad and then there are herb gardens so you can quickly go and pick a few leaves or something for your salad as well and um then just the green areas where you can enjoy being outside I mean if you look at the the situation in in the inside of Africa and the inside world you don't want to go outside and go for a walk on your own but here you can actually do that so if your kids want to go for a cycle in the afternoon you don't want to see anything into the street but now you can they're going to cycle inside the estate inside the security of the state they don't have to worry about cost they'll pay for walkways and cycle routes so um you can really have that piece of money and the lifestyle you know it's always great to see just how much effort some developers put into the estate and you can see with what you've talking about as well spoken about sorry my English has run away from me what you've spoken about just the thought process you put in because it's not often you see so much available and purchasing a house is something I say all the time purchasing a house that's a 20 year investment that's a 20 year relationship that you've made and it's so daunting finding a place within a location that you're super happy with and very pleased to live possibly the rest of your life there and seeing what you've done you know that without a shadow of a doubt that's going to be the location you'd want to live for 20 years for the rest of your life I mean I can only imagine taking a walk through your herb gardens or your fruit orchards on a summer afternoon with a fresh air because you're away from the city you can watch the stream as well so that super fresh air that beautiful breeze it is so relaxing knowing that your kids can go and have a cycle without them you're wondering where they are or do they need to be back off the dock and that leads me to the next question that is security we've touched on it a bit we haven't really went in depth and that is what security is on offer yes I just want to add and on what you said the all screwed the developers really thought about this a lot and we did a lot of market research with them and they always deliver so when they when they said they're going to do something they do it and they do it very well so I think that really is part of the success of this development is the developer actually the all scripted a fantastic job and they're still doing a fantastic job so regarding the security we have 2.7 meter security rules as I said we really did a lot of research maybe just to recap so we visited the security states in halting and we we learned from them first hand I don't want to say from them mistakes but almost we learned from them first hand and then we implemented it so now we have the 2.7 meter high boundary wall the wall as a cavity for the steel etc on top of the wall they also additional electrical painting we have a really set of the art entrance regarding security and access control because I think that's where a lot of the the security mess ups happen the access control but we really have excellent access control at the non-state especially obviously since they are also still construction in progress so that there's a lot of work there and then the camera systems are monitored 24 hours 24-hour access control and then also inside the perimeter of the land for state there is a three meter zone so it's 2.6 kilometer route inside the perimeter wall and that is there for security reasons obviously you can enjoy the 2.6 kilometers on your afternoon exercise rounds as well but the 2.6 kilometer perimeter route is actually you know monitored and frequently watched and the cameras are there as well so that's really all the access points to the states are being monitored all the time well Helene the next question then is you've sold me I want to purchase in Dylanda state what is the process so I'd pick up the phone I'd call England focus budget strip I'd probably redirect it to one of one of your agents there what happens what would the agent tell me what do I possibly need to have in preparation for speaking to one of your agents and how does it move on for there are they show units that I can possibly take a look at could you run me through what purchasing within Dylanda state feels like yes definitely so actually very fortunately we have a very large open day coming up the 6th of November so Friday 6th November from 9 in the morning until 6 an open day of the inside line to state we have a really large offering and show houses for each of the developments on offer obviously as well as the stands and everything the restaurant will be open and we have FM radio on site that day as well the nursery school will be there so you can really it's like an open day for everything you can visit the nursery school visit the 50 plus village check up the stands so our agents will be there the entire day and to show people around and you know people always want to experience first and so they want to walk through the units they want to see all the available units they want to see how the gardens look so of course if you are an investor and you are only looking to invest and you can just contact us directly and in focus and we obviously will then help you with all the information that you need or financials etc for making the correct investment choice but if you are the end user then you want to do everything that is on offer so we have shown units of every complex inside the Dylanda state and then obviously we would love to take you through and even the open day is a great event and we are very excited about that but we are available our agents are available 24 7 so whenever it suits you you can just contact England focus we are very proud to exclusively market the old strips developments and we will anytime take you through the development it's always nice to go through everything and then stop at the restaurant for a coffee or a lunch and talk about everything that you've viewed so I think I would definitely suggest make an outing of it and visit the entire state and we hope that we would see a lot of reviews actually on the 6th of November. Well Helandi that brings me then to our closing question that is you've got a relationship with private property and how has that relationship helped you with marketing these different developments? Well I think this actually is another excellent example so we appreciate the platform the private property offers service and the response it's nice to know who to contact if you have a question and the private property we have that and also to know you will get an answer and you will get it quickly as well as all the marketing exposure on your website as well and I think this is just an example of going the extra mile because this is an offering the development show that is very unique that we haven't seen before and I think you saw the the gap in the market and you offered it to your clients and something that we obviously very appreciate since it's an additional above and beyond exposure more than know what the agreement actually was so I think really definitely great service. Well Helandi we are definitely here to grow with you and I'm sure every single person tuning in definitely enjoyed having this conversation. Helandi state what an incredible offering so I think guys 6th of November pack some snacks grab the family take a trip down to the fortress to take a look at the offering bed go away with Helandi if you see her but Helandi thank you so much for taking some time out of your day to have this conversation with us. Thanks for the pleasure and we really appreciate it it was great talking to you about the London State. I enjoyed it as well for everybody tuning in thank you so much for taking some time out and also spending this half an hour with us we will see you again for another episode of the developer show next week thank you all and