 Hello everyone. So I'm kind of from the big corporation world I guess compared to you. Although I'm not going to talk about technology at all since I come from something called the user experience lab at Ericsson Research. Myself I'm a designer, one out of two designers at Ericsson I guess. So it's not so many Ericsson, they make phones. We make the kind of invisible stuff between this Arduino board and your phone, all the infrastructure in between and how that SMS was paid for and all that stuff. Invisible stuff. And when we approach this internet of things or whatever it's called this week, we try to think about how people understand this interconnectivity. Kind of the first step is to connect things and then to understand how all that together kind of creates new possibilities that we haven't seen before. So basically for us it's about how I mean the technology is fine that we assume that's going to happen, everything will be solved. But it tends to be like that when all the nerds get in and use their time. But when normal consumers are going to be faced with this extremely complex mashup of things, we were interested in exploring how to find interfaces for that. Not necessarily the graphic user interfaces that we see, but how are we going to understand that? So we worked for some years experimenting and trying to find something to build upon. We have anthropologists and ethnographers living in people's houses for like four months just to observe and theorize about how they perceive and experience all their things today and see if we can find any patterns or behavioral mental models that we can build on when we create new services and interfaces. So we went out and tried to see if people actually have some kind of sense or interconnectivity between the daily objects that we use. And the answer that I think we got was no, they don't really have this sense of interconnectivity. It's really a lot about interacting with one thing at a time at a specific place or two things in relation to each other. We have experimented a lot with, since we are designers, we create like these new concepts for small networks, how to make these things interplay with each other and how to understand and control them. But when we scale this relatively small and current kinds of networks up and present concepts which includes all the things at the same time and also have a layer on services on top of that and everything is interconnected, it becomes really hard to create good user interfaces that truly shows the power of all this interconnectedness. At least that was what we felt. It's really hard for people to understand what happened between your Arduino board and the phone. You can't imagine how much infrastructure and things going on behind the scenes. Especially when it's wireless network, we don't see it. We don't know what it is. And as humans we tend to learn new things by looking backwards. What did we have before to explain what the new technology was? So basically the wireless technologies that we have now in the networks are understand as if it was invisible cables. That's kind of the idea we have to explain for ourselves what it is. And the cable is a typical thing that connects two things. It has to end A to B. And when that becomes the mental model for networks as such, it kind of, we create a huge blind spot for whatever interconnectivity means. It's basically the same as what we can see with today's smartphones. People still tend to think about them as telephones, although people hardly talk in them. That's still the perceived main function. So it's a little bit the same with the networks. Basically people are intellectually aware that it's many nodes in the network, but the two things at the same time is kind of the way we interact with and understand it. And why is this important at all? It's because we have a huge potential, we think, in creating new services and products that build upon not just A to B connections, but extremely many to extremely many interconnections. I'll show you a little bit later what that could look like. Then during this research that we do when we talk to people and try new products and prototypes on them and they give feedback to us, it appears that everyone has a really good mental model already for a network, which is how we interact socially. That's also a network. But we think very differently about it. Then with social networks, we have no problems at all grasping this, that everyone are interconnected, that you have like multi-hop connections, and that is situated that you might have one groups here at a certain time and place and everything is dynamic. So we try, okay, why not try to experiment with using that mental model on an internet of things? Just to make people understand the power of this interconnection or the networkedness or whatever. Is that a word? Networkness? I don't know. Anyhow. So this is where I'm going to try my demo, which you've ripped out now. I'm going to rip out your things here. It's a cable. So I'm not going to do it for real, luckily. I'm going to fake it all. That's a good thing about creating concepts. We don't have to actually do it for real. As long as it looks good. So literally, we created something that resembles a quite well-known social network. Although I don't have people as friends, I have things as friends. I mean, this side is, I realize now it's almost banal. But putting it in this context and creating an intelligence layer that connects to things, reads their capability, and give them a little bit of intelligence and the ability to speak. We talk about things that speak. We intend to create that. I mean, do that literally. Make things speak. So here, for example, I checked in here with Foursquare, and my lights at home reminds me that, hey, you're not here anymore. Why should we be on? We should be off. Okay, to that. Great. So I'm sure. So this is your door, basically, but in Facebook style. And, well, that could be fun. But the point here is to show that, as on Facebook, all the other things that I have connected, my thing friends, I do have real friends as well, by the way, but they're on Facebook. Here, for example, my camera at home can pitch in its functionality. Its specialty is to show pictures. We can do this with my booster, I guess. And it could kind of make me witness that the lights are actually off. Yep, looks good. I don't want to have this hassle every time I forget to turn something off so that the lights here could offer to do this automatically the next time. Thank you. Home automation right there. And this, the last thing here, the energy company liking this. What is that about? It's, for one, it's a small gesture that kind of reinforces my feeling of everything being interconnected. That's one. Another thing is that it's a small branding thing. They want to encourage this kind of behavior that I just did. I want to associate with that. And it's not a thing, it's a service. I'm a customer. So that's one kind of usual suspect use case, I would say. If we, if I were going to inspire a little more, if you look a little bit further ahead, when all the modules are dirt cheap, and, and even Samsonite can have VG modules in their suitcases, for example. I forgot my suitcase when I came here. Or I lost it in the airport. So I should be able to, ah, okay. That's good. It's not lost, but it's at home at least. But I need it here, obviously. It's important stuff in that suitcase. Like underwear. So if I could have this internet of things also containing a set of real life services, that could give me, like, the suitcase could go check what in the yellow pages, what kind of career company can bring it here and give me an offer. And I could buy that service here. I want it here. See. And then I could sit back and wait for the suitcase. It will come. Or I could see the message here from the suitcase to the driver of this company. I mean, this could be FedEx globally or just a local bicycle carrier. But basically here, they could just go to my house. And since the door is a friend of me as well, I can open that remotely. And my location is dynamic. It finds me here. So if I travel to another country, it will follow me around the globe, I guess. It would be huge roaming costs for my suitcase around the globe. But these kind of things are not, I mean, one, it's intended to inspire a bit. But it's really about trying to make people understand the power of this interconnectivity. And how are we going to make mental models that make people understand that? And as far as we can see, this model helps in understanding this networkness. So that, I think, was what I wanted to say.