2012 CES Sneak Peek | LG TV | LG Canada





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Published on Jan 10, 2012

http://www.lg.com - 2012 CES Sneak Peek

LG Offers the Latest in 3D Technologies and Smart TV Features

Led by the 55-inch 3D OLED TV and the 84-inch 3D Ultra Definition (UD) TV, LG offers a wide variety of new products, technologies and features. A thoroughly upgraded CINEMA 3D experience awaits, as LG's new CINEMA 3D Smart TVs, monitors and projectors have been optimized with new and upgraded technologies and features, including LG's fully matured Smart TV ecosystem which contains over 1,200 apps and premium 3D content.

Visitors to LG's 3D Game zone will experience 3D gaming via a range of 3D monitors connected to Microsoft's Xbox Kinect. The new 3D monitors have been optimized for gaming, as evidenced in Dual Play, which allows two gamers to simultaneously play the same game on a single monitor without having to split the screen.

Smart TV
Over the past year, LG has elevated the user experience of its Smart TV function by adding over 1,200 apps and a range of premium content services. Such growth in sophistication has been accompanied by increased user convenience. NetCast, LG's own Smart TV platform, has been upgraded and an integrated search function has been added to allow easier and quicker access to content. In addition to basic communication functions, social networking services (SNS) on LG's Smart TV now permit users to ""share"" and ""like"" what they're watching. NetCast will be the platform in approximately 60 percent of LG's flat-panel TVs introduced this year.

In addition to the familiar Point control mode, the new Magic Remote allows three additional modes: Voice Recognition, Magic Gesture and Wheel. Combined, the four control modes facilitate easier, more natural navigation and browsing.

Google TV
Combining LG's popular CINEMA 3D display with Google's Android-based Smart TV ecosystem, LG's Google TV will provide users with another highly attractive home entertainment option.

LG's Google TV is easy to use, due to the combination of an Android-based user interface and Magic Remote Qwerty designed by LG, which combines the user-friendly benefits of LG's Magic Remote with a QWERTY keyboard. Meanwhile, with a single click of the remote, any 2D TV program or movie can be viewed in 3D, thanks to the built-in 2D to 3D conversion engine.

The CINEMA SCREEN Design is featured in middle- and high-end 3D TVs from LG that will be launched during the first quarter of 2012. The CINEMA SCREEN Design reduces the bezel of 3D TVs to just one millimeter, creating a more optimal and comfortable environment for immersive 3D viewing, reminiscent of a movie theater.

The Next Generation Display: 3D OLED TV
What sets LG's TV picture apart from other OLED TVs is its 4-Color Pixels and Color Refiner which work together to generate natural and accurate colors that are sharp and consistent. The 4-Color Pixels feature allows for more accurate color depiction by using a set of four colors (red, green blue and white) in comparison to the RGB setup used by other OLED TV manufacturers. Color Refiner ensures consistency in colors from a wider viewing angle via an LG algorithm which improves and refines hues and tones. This is in contrast to other OLED TVs which often exhibit drastic changes in hues from different viewing angles and abnormal color gamut.

Boasting an infinite contrast ratio, LG's OLED TV exhibits vivid colors and the smallest details regardless of the overall luminance of the on-screen image. In turn, colors and details throughout an entire image are preserved with utmost clarity and sharpness, even when displaying scenes with dark lighting. Such color capabilities are technically impossible with LED and LCD display panels. And at 1,000 times faster than LED/LCD displays, LG's OLED TV shows crystal clear motion without any blurring or bleeding.

LG's 3D UD TV boasts superb picture quality on an expansive 84-inch display panel. With 8 million pixels and four times the resolution clarity (3840x2160) of existing Full HD TV panels, the 3D UD TV provides the most convincing 3D viewing experience currently available outside of a movie theater. Meanwhile, 3D Depth Control allows greater comfort, as users can customize their viewing experience by controlling the 3D effect. Additionally, 3D Sound Zooming provides users with immersive 3D sound that rivals the output of all but the best home theater systems.

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