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Published on May 28, 2010
In Kia's continued fun Soul ad campaign, this commercial brings back the popular Kia 'Hamsters' gettin' down and cruising around the city of 'Hamsterdam' in various backdrops, while taking time for some break dancing, playing basketball and rapping the lines "You can get with this, or you can get with that". Putting particular emphasis in comparing the cool Kia Soul vs not so cool, crumbling card board box, washing machines and old school toasters that I guess you could say, ordinary, not so hip, hamsters spend their time trying to get around and 'roll' in.
Sure to become an instant classic - The new campaign, including the "Soul - A new way to roll" tagline, continues to position Soul as a unique, cool and smart choice. See if you can figure out the playful pokes we take at some of Soul's competitors.
The music provided in this latest installment for the 2010 Kia Soul crossover automobile features the song 'The Choice is Yours (Revisited)' from the hip-hop group Black Sheep. The track rose to No. 7 on the Billboard Pop Charts in 1992, from the album 'A Wolf in Sheep's Clothing.'