 What's up everybody once again it's Brandon Shawn and we got to talk about this clip right here. What do you think for a new artist is a way that they can help like attract these brands? Treat your shit like a fucking business right? Get a nigga that is a business manager or CPA something in that vibe and project yourself as a business like as a brand yo in this year I'm gonna make this much and in 2025 I'm gonna make this much make that shit like like like legible so you can see it right and in that same breath at that at that point in time if you can prove that numerically you can you can get that money right you can really get that money shoot an email to somebody like there's a lot of niggas with money that are trying to figure out a barrier a lot of niggas not paying taxes trying to figure out how to offset it we don't know who that is that is justice one of the founders of love renaissance love renaissance as in black love renaissance as in drum Rory group from Atlanta in bed with in a scope all that good stuff and what's important is what he was talking about actually the fact that artists need to be more professional in how they handle their business and that's ironically what we start to talk about late last year right that was the reason that I started to talk about packaging how do you bring yourself together not only from the fan base side of things but also the business side of things because those are two different types of branding particularly when we talk about packaging what looks good and resonates for a fan is going to be different than what resonates for a business because they need to connect with you and see that you can connect with the people that they're trying to reach but at the end of the day is going to come down to the bottom line and how you affect them as a business not whether they like your music or listen to you in the car again I said this in a video recently there's a lot of artists that do not have as many sponsorships or professional deals as artists with far smaller fan bases than them why it's because how they're branded how they're packaged and their teams understanding of how to navigate the business side of things not only do you need to be able to have your aesthetic look that brand understanding what that brand is but you also need to be able to codify this stuff in a true balanced accounting format you people need to understand how much money you're making how much money you're bringing in even if it's not a lot just the fact that you're tracking your money you're showing that you're tracking your money and maybe have projections that alone shows that you're handling your business in a certain fashion because there's three types of primary things you will encounter when it comes to these businesses some people wouldn't want to partner with you because they want some cloud right they got a good business going but they need to get into culture they need to connect with people but then you have some people that partner with you because they want some money so the cloud is good and whatever but they needed to affect their bottom line financially of course there's people who want both but then there's some people who still they might not necessarily care about what's working with you to affect their bottom line but they still will not take you seriously if they do not see that you candle yourself like a real business they don't see that you're profitable or working on being profitable having a plan to get there I understand for many it is a different language and that's one of the things that I'm working on this year specifically in terms of certain types of content but keep that in mind you need to carry yourself as a business as a business as a business I cannot say it enough because you are a business you cannot consider yourself an entrepreneur I know some people so many people say I'm a boss I'm an entrepreneur you know all that kind of stuff but if you want to do business with people you need to be perceived as a business that's a part of branding right we always talk about marketing and branding it's cool if you have a business technically on paper you're registered with the government all that good stuff but it doesn't matter if when you're in the mode of doing business with people or trying to do business with people if they don't perceive you as a legitimate business yourself you're trying to market and brand to them just like you're also trying to market and brand to the fans it's just different languages and you got to learn how to switch and that's it if you liked this video go hit the like button if you like your minds will share it and if you're not subscribed you know what to do hit that subscribe