 Since you are coming from industry with so much of experience, from an industry perspective how critical do you think is learner centricity in the design of e-learning? Yeah, so I come to that, basically in the industry there are four areas under which products are created so it depends is what is my answer, basically it could be business centric that is for their business purpose I have given you examples that if your business had a goal to increase your sales by 20% you just want to close the deal, you are not interested in training anybody so then it's a business perspective, you do not want to train anyone similarly but if you come to learner centricity that is now you are interested in training your learners that is if they have to achieve a certain target let's go with the same examples that they have to increase their target by 12% how do they do this, so you have to train them that's when learner centricity comes in another two examples is when they are content centric that is they have no understanding of the content itself that you don't train them for further skills first get an understanding of the content itself or lastly employee centric, that is their own skills maybe soft skills need to be enhanced they cannot have a conversation with the client that is a very big roadblock because if you cannot speak to a subject matter expert you cannot get your queries clarified and if you do not have a very good understanding of what is to be created how will you create it because SMEs are very very busy you have to block their time and then be ready with your bunch of questions they are not going to come again and again they are very high level people who are extremely busy so make sure that all your queries are there in place when you speak to them so that's why you should be sure that for what goal are you making this if you are making it for your learners only that's when learner centricity comes in that's why learner centricity actually becomes critical even in the industry you have discussed about learner centricity and then content centricity employee centricity what are the different aspects of learner centricity that you need to consider when you are designing your content now so when now the focus is on your learners and you are only interested in maybe training them for a certain product or for a certain skill so it depends upon what is more useful and meaningful to them it is not for your business anymore it is not for your soft skills development it's not for generating more revenue it is for your learner so you should make sure that they have the control give them certain challenges because otherwise how will they learn if they are going to just sit back and watch they will never learn anything so give them certain challenges let there be activities allow them to work with each other allow collaboration so all of this you can do we have blended learning and within web based training also you have webinars within that also sometimes you can have Skype based sessions and all your learners can speak to each other and there also like I said you can give me fight if nothing else have leaderboards when you see your name going up on that board it is lot of fun because you know you see yourself improving that gives you a very big motivation to go in and look at it that's how you remain engaged because if you are going to see yourself improving you would only want to learn more so keep it relevant to them now within all of this e-learning if you start giving absurd examples again you lost your learner there so make sure it's relevant to your audience if they have come for onboarding talk only about onboarding don't go and start explaining details which are there later on they are going to learn it anyways then so when they are just coming in teach them only what is required for beginners that's how you make sure that you kept your learner in your focus and you are creating your product or your training material whatever you refer to that so probably one more question based on your experience what are the common mistakes that people do especially when they are designing their content considering the renaissance element that you have spoken about which elements are most remissing and which ones have been incorporated so far so experience is concerned so now I'll tell you certain examples where you have kept learner centricity in mind that is your learner is your focus now and then you have to now design a product so let me give you certain examples first I will speak about responsive design so your learners basically are not going to sit in the office all the time they will be stretching they will be there in the office to do their work as well as they will be there to they want to go home also so at that time now if you have made a product which you can look at only on the machine only on your computer they cannot access it on their mobile or maybe a tablet or something else then how will they look at it they have to again waste their time in office and all of your time which is very critical to your project gets engaged into going and you know improving oneself instead if you create responsive design now what do I mean by responsive design means that is your entire screen adjusts according to your what do you say device so suppose I create some module here but I create it in adobe rise adobe rise is a software it's a software product in which the entire template is predefined and in that whatever you create if I open the same thing on my cell phone it will adjust your graphics will get adjusted your text will get adjusted you need not worry about it another thing is that if you open on your tablet now or just go and open your entire computer it will look the same so it gets you know expanded and compressed according to whatever you're opening it responds that's why it's called responsive design but another thing you need to make sure is that the quality is always taken care of because you should it should not be that you're scrolling for ages you know you have text on screen but now am I having it on my phone I was going to keep scrolling I just shut it and keep it you know don't do that it's not funny then and also version control when you're making these because sometimes your smart phones may change now laptops you remember the earlier laptops which were those big ones and now you have smart screens you have even like smaller screens than this make sure that version control doesn't have to give you a problem because if sometimes while creating your files version issues happen that is your earlier have been improvised and that's why you have a latest version like you created in your earlier version and you're going to you know publish it in your latest version it may not happen you know you'll get glitches you'll get glass so make sure that version control is taken care of and also file sharing make sure that it is all taken care of on your phones or their tablets anywhere you should be able to download it or just read it now you have to make sure how you do this so again now here when you see on the screen when I show you a thumbs up it means that what am I referring to why is it good and when I show you a thumbs down it means what all challenges can you possibly face there can be more I'm just giving you a few you know ideas in which you should be careful about so let me just brief you about another example that is now again I said we have to keep learners in mind so how do you keep them engaged I just spoke about gamification you make sure that you reward them give them you know put their names up as leader or you just give them achievement you know give them medals or do something else you have to be creative there so make sure that at each milestone they have some motivation to proceed gamify the entire thing make sure that you do that because your learners will always remain engaged they would want to do this and finally they'll you know so many games we've seen on our phones the challenge base people have stuck to it forever trying to complete that challenge so you know when you give that whether you can do it or not people will say of course I can do it and they'll attempt it at least attempt it so but make sure that the challenge you're facing is completion time they will forever sit doing one thing they'll never finish the entire thing you will just sit and do that much so try and avoid that see that the completion time is not too much or if they're going to go remote or they're going to go to some different places make sure that it reaches till there now how a bandwidth issues are there that you have to take care from your technology expert and make sure that your remote users are also able to you know get access to your products ensure that that is there and also make sure that no extra tools they need to install in their phones because not everybody has that much of capacity so make sure that that doesn't happen these are possible challenges and also in learner centricity I can say that to make it more engaging and more interesting for your learners make sure that there are branching scenarios don't tell everything on one page like branch it out like if I have decided one thing that yeah I can face a possible problem here then take me to smaller problems there don't just tell all possible problems in one place so take branching out scenario break it into small small pieces people find it much more relatable and much more faster to learn when you have small small pieces and you can complete it that much is so much better and also give them feedback if they are continuously not being able to do anything then tell them why where you going wrong so you know sometimes you may have seen human characters like not cartoonish character cartoon also work it's not that they don't but then how much seriously everybody will take it it's questionable so but if you have a human character which will simply come up and tell you let me help you let's do this together so when that happens people again get a thumbs up to come and try once more or simply socially just put it into social interaction when they have their peers along with them trying to attempt the same thing they will also have a motivation to attempt it nobody is doing it why should I do it that kind of school of thought comes it so if it's socially done everybody will try but it depends again upon their background how much of work load do they have if they have tremendous work load and you are going to tell them to go into social media and do it again questionable and also make sure that they are giving feedback and interactivity as much as possible they are not just sitting back and listening because they will do now and during all of this the challenge which you can face your SME because you are doing this throughout you are creating branching scenarios you are creating so many new things for that you need to make sure that the technical content is accurate there is not a single mistake in it because then your learners will learn something which is incorrect and which is the biggest blunder you will make other than all design elements that is the biggest blunder you make that telling them wrong thing so make sure that your SME is available and ensure that the SME is available way before you start releasing and publishing and designing these things so SME availability is one thing and also how will you track this they are going ahead and going into scenarios and going and trying different things but you have to track their success or failure or where are they right now current status so make sure you have tracking that can be done through project management right now there are multiple tools which allow you to do this so but that goes into project management a designer need not worry so much about it but that is a possible challenge which you can face and like I said quality assurance is always there you have to make sure quality is taken care of and lastly consistency because everywhere if you are going to have different things and you are going to start putting different colours and different graphics which have no meaning with each other it just gives a very poor impression yeah these are few examples thank you