 Getting started with video video creation video marketing all that is extremely important You hear about us talk about all the time So I got the godfather of video creation in the insurance industry with me right now the recently 30 oh Old man Cody asked guys to talk about video video creation, bro You have Innovated on the video production space. You've invested heavily into what we're sitting in right now Yeah, why is it that you doubled down and went so big in a video, you know Creation that also we're some tips for people to get started. Yeah, well number one I never thought I would be sitting here doing this or have invested in this much money into it or even did it this much Or this often anyway, you know or had like video teams everything else But when when you do it and you see it work like anything in life, you know, it works You're not gonna stop, you know, so so we did it. I did it on my phone, you know like this You know, I made eight grand this week and you can too if you just follow these 70s he steps You know stuff like that and but not that eloquently four and a half years ago. Yeah, it would have been like no doubt I'd have been wet my pants and oh, this is Cody. Thanks for watching, you know, and it would have sucked but I Saw at work and six months 12 months 18 months into it. I'm like People are watching they're commenting. They don't hate me They're making fun of me cool And I just like man, this is working. So I really just got serious about it double down and Here we are. Well, so, you know, what are we what this video is for is to really help that person sort of get over the hump of I want to yes, I just am not so if what's your recommendations for that person first off briefly? Yeah I mean, they don't They don't have to have a studio They don't have to have a microphone. They don't have to have a video guy, okay? They don't have to have a $3,000 camera or a $20,000 camera or whatever. They don't have lights. They don't have TVs, you know They do have a nice shirt though, you know that helps So I mean if you take all that away, you can still do video and be good at it. Yeah, you know what you need This and some courage to put it out there. I agree. That's it, you know And and you can like research what video video titles you should be doing, you know If you want to do videos for people that are on Medicare so you can get more leads that way for like SEO related Then go find some Medicare videos are doing good and talk about the same thing, you know, I agree. You need this You really need an idea of what you want to do videos on you need this and then you need some attractive titles And you just need to outline it and then talk about it So I'll put you on the spot. What are the first four videos that a new agent should create? Hmm Um So give me an example of what type of videos they would do the same ideas. Let's just say Medicare. Okay, so, uh, I Would say if I did research the probably the first video I mean you could do like a trailer like a channel trailer video, you know, I'm this I do this Here's why you should work with us. Here's the top mistakes people make and we're gonna solve those for you You know stuff like that or you could do something along the line I mean you could actually go research And if you type in like Medicare, I bet something about like Medicare supplement plan F versus plan G is gonna pop up I bet like hey, should I choose Medicare supplement or Medicare Advantage is probably gonna pop up? What should I do when I turn 65, you know, who should I work with? Those type of simple questions I mean the main thing to do is what are the most common questions that you get from your Medicare clients and then address Those via video. Let me answer that a different way. What I would do is I would go to My website pages that are the most common website pages and I would create a video for that website page Perfect put them on YouTube embed it through YouTube on your site. Yeah, that's how I'd get your first list I love it. So whenever I talk to people and they're like nice. There's just so much to talk about what do I even do? I'm like, bro, just go to your website go to all your tabs And there's your first 10 videos dude right there and then by the time you get done with those 10 You'll get your juices flowing and there's all other status, you know strategy you can do that way That's right. So we're seeing a lot of people get started with video and I in our in our industry That are having some courage to just do it YouTube or or Vimeo? Well We use Vimeo to like store some stuff that nobody finds but we use YouTube to get found and Because Google owns YouTube if you second biggest searchers in the world If you want to get found if it's purposes organic leads purposes SEO purposes to pop up on Google or YouTube Etc. Then it or you know, definitely YouTube. We don't Upload our videos on Vimeo unless we're doing some sort of like landing page embedding because Vimeo has some Most 99% of time we're doing YouTube. That's correct. But I still get that question, you know Yeah, and I'm like I'm like really why would you even ask at this point? Like YouTube pretty much has the market is the number one most searched video platform on plender. Yes It's this the statistics are staggering I know Medicare guys that are stumbling into crappy thumbnails and crappy titles But just have done videos and have 1200 videos that now gets 70 80 policies a month off of them Oh, so there's a lot of people like you that maybe don't watch like TV shows or movies that watch Podcasts or YouTube videos and you know in their spare time. That's all pretty freaking common That's all I do anymore has watched YouTube stuff And then also once you get your your budget moving YouTube has some really awesome tools to market specific To a paid YouTube platform if you have videos it's much easier as well Because you can do like you hired a YouTube coach. Yeah, and he like kind of blew a lot of our minds about some of the things He's doing he said he'll even put like five second or 15 or 30 second promos of his products on his own YouTube videos Instead of promoting his own stuff every single time didn't tell you that or mine or if I miss quote Yes, he'll put some ad buffers on his own videos instead of making the video selzy. Yeah, which I think is freaking brilliant And those first five seconds of the ad that you can skip now are free anyways, so that's an impression Yeah, so that's if you're ever doing an ad like that in the first five seconds You really want to call them out, you know like hey if you have money and you want to get better at selling over the phone You know etc. Whatever because if they don't then they're gonna like skip it You know, so let me ask you a question that I don't know what you're gonna say to this should every insurance agent have a YouTube channel that's a really good question that I've never been asked and If you're wanting to locally sell, I think I think it would still help with that too though So I was gonna say no, but I think It can't hurt, you know, I mean early on didn't you do a bunch of videos with you in your car? Yeah, driving appointments. Hey guys, you know what? I'm on my way to Brawler. That's right I was thinking about my book of business the other day And I just I came up with this little you know blah blah blah and then all of a sudden you're a video in Yes, and you really didn't have to like do all that much work No, no, and I way we weren't editing it or adding all these annotations and screens all sort of stuff Like we were just or you know, whatever we were just upload I was just uploading it and giving it a title and saying oh, see you you know cool And but what's cool about YouTube and once you get started with videos it will Because it's it's a snowball effect That that doesn't slow down and doesn't get smaller and it's really small when you first start You're like is that really a snowball? I don't know and then later. You're like Holy crap. I'm gonna get ran over by that thing, you know And so now we get about 1200 subscribers last time. I looked was like 12 18 I think last month which is incredible, dude, and that's new subscribers in the channel that are like hey I want to learn there's another 300 or 200 that are coming from sam Yeah, exactly. Yeah, exactly. Which is which is amazing. Well, I mean at this point in this day and age I believe that every insurance agent should have a youtube channel Even if it's for nothing more than to have a video on your website being embedded by youtube. Yeah, well This will prove your theory. I did a post recently of me with my face all jacked up And it was really an allergic reaction A couple weeks ago that I just had but I put it on facebook and said like hey, I I Uh had a first boxing lesson. I challenged no more in boxer in springfield I lost and I lost my jaguar because I challenged it for pink slips Yeah, and people believed it, you know, and and then I did another video stand, you know another Uh picture standing in my jaguar with boxing gloves on like oh, I want it back, you know people like congratulations I did it for attention and engagement But the reason I bring that story up is there was a guy that was that's interviewing right now to be on the sales team And he called me. He's like, dude, I gotta ask is that really true because my wife's never gonna let me work for you If you freaking, you know Negotiate if you gamble the car on a boxing match like no, it wasn't real And then he said dude the reason I'm bringing it up multiple people in springfield We don't even really have like that much of a local audience Most people in springfield sent me that post and said this dude is insane And I'm like So there's one point even if you don't even know what you're doing You get least a top of mind dude That was we were sitting at lunch together and we were doing that You actually were like we were talking at hinode while you were making that post and you're like should I post it? And I'm like bro. Yeah. Yeah. Yeah. Yeah. Yeah, and my wife hated it, but it got engagement attention People talked about it. I've got so many calls texting emails. We had a client come in town And he's like, did cody really lose his jack? They're like the first thing he said Now I see why cardone does some outlandish stuff every once in a while, you know Well, if you guys aren't doing video get your butts in your front of your phone or a camera or something And start doing some video just shoot some landing page videos shoot some videos just get moving All right, if anything just tell your story to get started in practice And also too by the way just as another side note you can shoot a video and then put it on facebook And if you have a decent amount of friends, you'll get four 500 views Yes Which is kind of crazy to think because like we struggle to get 500 views on youtube videos with new sam channel stuff But like i'll get 500 views immediately on facebook if I can shoot a video that way well and uh Watch your own video like athletes watch, you know recordings of the game footage You go back and watch your video and you will you will notice some stuff that you can improve at and you'll get better I agree. All right. We'll go get your butt in the studio and do a video Hey, if you love this and you're like man, I want to get started with video But you're also thinking what are some other trends that are really picking up in the industry? All right, there's a video on it. We've already created it. It's right there I hope you watch it when we look at security leads and how you did security leads 12 months ago We don't even do it anymore like that at all. No We're talking about completely revolutionizing the actual digital