 Oh, what's up everybody? Once again, it's Bram and Sean. And this video is brought to you by bramannnetwork.com because I signed myself. Now, before I get into something that people really have to understand about brand, it will probably bring a lot of more clarity to you when it comes to your brand. I gotta make this big announcement. I'm excited to announce that Kory, Kory the savior as many of y'all know him by, and Russ B will be joining the Bram and Network as coaches every week. Once a week, they'll be doing live Q and A's where they can really talk to people, right? This is that video format where you can talk to them, they talk back, you can provide content texts so we can dig deeper. It's gonna be really dope. Russ B will be on Mondays at 10 p.m. Eastern Time and Kory will be on Thursdays, 9 p.m. Eastern Time once a week. You guys will have access to them, ask some coaches to really get your questions out, get your situations figured out. So I'm excited to talk about that. There's gonna be so many other people that are already contributing to Bram and Network and a lot of other resources, but really getting into this video right here. Branding, what people have to understand about branding is branding is ownership. We talk about this ownership idea because so many people wanna be independent these days, right? You know, oh, I gotta own you, my masters, I gotta own this, I gotta own that. Well, branding is about ownership as well. So many companies are all about, you know, they own phrases, they own words in people's minds. You have that one guy, the boxing guy, let's get ready to rumble, that's a brand, right? He literally owned that phrase. He, I think, what's the switch? Copyrighted trademark, whichever one is relevant, which means he can legally tact show as if, you know, you use it. He has a brand and the same thing applies when it comes to artists, right? And that's where a lot of artists actually, either you get confused or you miss out. And what do I mean by this? Well, here's a perfect example. There's an artist by the name of Tougaloo Blue. I did a video of him very early on on this channel. He just kind of connected. I learned a little bit about his situation. I thought it was interesting what he was doing. I think he either just graduated college or maybe he was still in college, right? And he created this entire narrative, right? That he released a project while he was in his dorm room. I'll resay that better. So this is what happened. He had a project he recorded in his dorm room. He brought other people to collaborate in his dorm room. You know, people from the band or people play piano, whatever, he did his artwork in his dorm room and he did his project release party in his dorm room. Right? So then he pushed the narrative that, oh, you know, artists creates his entire project in his dorm room. Like he created a whole energy and narrative around that. And it got shared. It got pushed around. I think you got in a publication or two in this local area. But the point of this is that's not abnormal. Like when I was in college, especially in Atlanta, I went to Georgia State. So many people recorded in their dorm room. Everybody was recording music in their dorm room. Even people who weren't doing music were still doing music in their dorm room. And the difference is he owned it, right? He decided to own the concept and mark it behind that concept for that project. And that created a narrative and attention and visibility around that concept. So a lot of times artists get caught up when they're like, yo, man, I did this first or this happened first and I did all these things. But you didn't own it, right? Somebody can just take one thing that you do and then they'll make that their thing, right? Dairy Queen has so many things. Like they have hot dogs and hamburgers, but they own ice cream. Burger King owns burgers. And Drake owned being the singing guy, right? Kanye did some singing, you know what I mean? Nelly did some singing. Ja Rule did some singing earlier on. Like, I mean, but they didn't own it. And as a matter of fact, they were afraid to kind of fully own it in that kind of way at that time just because of the climate, right? T-Pain, obviously he owned the auto tune. He wasn't the first person to own it, but he made it his thing and marketed himself and pushed himself that way. Drake did the same thing. So a lot of times when you miss out on stuff, it's because not only because you don't take the initiative to own something and realize that you can really create something around that, but a lot of people actually don't realize that that's all it takes. It's something that you're already doing. You just have to make it a thing, but it's so natural to you, you're not even thinking about it. So take, for example, all the people recording their stuff out of their dorm room and they didn't even think about that as something to brand around. Because I mean, that's just, you're doing it probably because you have to, that's the space you have, right? That's the difference. There's probably a lot of things that you already have innate and natural to your life, but you're not capitalizing off of it because you're not owning it. And as opposed to trying to find some cool thing out in the marketplace to get attention, sometimes you just need to create a narrative around what you're already doing. That's it for that. I think that should make it pretty clear, but if you have any questions, ask it in the comments below. And again, make sure y'all sign up for the sessions with Corey, Russ B, every Monday and Thursday. Y'all already know, mine are on Fridays. We had some good conversations yesterday. And there's so many other things that come to brandmannetwork.com. But, you know, oh, well, actually, and if you don't know about it, how you happen to not know about it, make sure you sign up, you know, the link in the description, link in the top comments, I'll pin that thing. All that good stuff, other than that, y'all have a great weekend. I would love to know what you guys think about branding, ownership, all that good stuff. Y'all have a good one. If you like this video, go ahead and like button. If you like it, you might as well share it. And if you're not subscribed, you know what to do. Hit that subscribe button.