 Good afternoon everybody time steward here our guest today is Tina service and this is smart business moves Hello Tina, how are you today? Hey good time? How are you? I'm doing awesome. You know What are we a week away from Thanksgiving a week in a day? Maybe Getting closer. Yes hard to believe It is really you know, and then I guess Christmas is gonna be here. Although I see a lot of people, you know towns and stores and so forth We're putting their Christmas stuff up before Halloween. I know gotta be a law. I Just like me in Florida. No snow Yeah, yeah, that's that's awesome. So do you live around is it? What part of Florida you live in so I live in Orlando, okay? Yeah But you haven't always lived in Orlando No, I um, I come from New York Rochester, New York the land of snow Yeah, so from Rochester, and I moved to Orlando, it'll be two years in March of next year Okay, our family Callahan lives up in that part of New York doesn't he he does he he does he actually he's a client of ours Yeah, okay. Yeah, that's gonna resting. So you live in Orlando, but you have a client that lives in Rochester, New York How does that work? well You definitely have to have the right people in place to make sure they're operating the business for you and I'll share a little background about it. I during COVID one of the first things I did is I ended up hiring a remote sales person to You know help me out and stuff with the business because I was just getting to the point where it was becoming too much and then I think it was last year Early last year I decided to bring on a second person to basically replace me So my one person lives in Rochester. The other one lives in In Columbia, South America and the two of them together operate my cleaning business So I have a location in Rochester and one in Buffalo, New York So to fill in the blanks a little bit you are a cleaning business owner How long have you been in the in the residential cleaning space? Yep, so I started the cleaning business made for time in 2008 I grew it right up until 2016. I decided to sell it 20 I did a two year non-compete in 2018. I restarted the business and then so Then back in existence since 2018 Okay, and that was in Rochester. You opened a second branch in Buffalo in Buffalo. Yep Okay, when did you do that? I'm sorry. When did I do that? Yeah, um, let's see. So it was right after COVID So it must have been 20 20 20. We opened it up. Look, I ran after COVID started. That was good timing Yeah, yeah, well because right there were so many companies that had gone out of business Right man was really high And uh, we were lucky enough to have good employees that wanted to to help out. So You know, we were able to get the the the staff on to Do the cleanings for us and expand to that market And you've Made the transition when when did you move to Orlando? I moved here in March of last year Okay, 2021 and since that time you figured out how to transition from Being working remotely in your two branch business to just being A remote owner in a two branch business Yes. Yep. If I spend about an hour a week in the maid service I would say I would say it's about an hour in the maid service and I'll tell you why tom actually um The software that we use is amazing, right? So I can see Oh Get out of here No, I'm telling you I can see all of my information that I need Oh, let me see if I can adjust this camera here I can see Let me see. There we go. I'm centered. Um, so I can see all the information that I need using My software made central And Hey, Liz. Good to see you got here just in time for tina to tell you how awesome they said What make central ah That's awesome. I know But it gives me everything I need I need if I need to know revenue production planning if I need to know How much I got an accounts receivable if I need to know who has been invoiced how much You know, what's going on how much payroll is going to be it's right there in front of me No, it's totally true. I know I it's amazing I'm I'm sure That uh anybody that's using it would agree that it's the superior program But let's not get tom's head too fat. Okay But what we were talking about lizz just to kind of bring you up to speed since you were here since you weren't here on time Thank you that um Tina was telling us, you know how she kind of got started in the industry and Took a sabbatical and then came back in 2018 and decided that she really wanted to live in Orlando and she opened a second branch in Buffalo along the way and since moving to Orlando in 2021 she's figured out how to be a remote owner operator to just a remote owner and it's kind of like owning stock and apple She owns it but really doesn't Work in it which is kind of the holy grail. You know, I think that's where we would all want to be right Oh, totally agree. Totally agree Yeah, and and so what I'm guessing that tom you wanted to give me that recap so that you could say and that's why she loves made central Actually, she'd be saying she couldn't have done it without made central. I couldn't I couldn't do it without it Yeah, I couldn't yeah, I mean, I know we like to joke around about it, but I I I understand what you're saying, Tina I can completely see how it makes it doable so I have this weird reflection in my glasses today It's like a monitor or a light. I can't tell which it's like your robot Yeah Are you really Liz? Are you like a robotic corn? This I sent I Liz sent me here because she was running late If you just sit still The real lives is like tied up in a closet somewhere like an alien Yeah, sorry, sorry to keep you waiting there, Tina Sorry for you You know the other the other part of the equation to I imagine there's several parts Tina was talking about how she built the team and you know, she's got a management staff in place that she's she's put together and I guess some of its resides locally in in new york and Party your team is in south america if I heard that right Yeah, my salesperson is in columbia south america. Yeah Boy, we sure are a lot about that These days how long did it take you to find your salesperson in columbia, Tina? um So I would say all together by the time I found her interviewed her Brought her on it was probably no three to four weeks Oh, I'm not bad at all No, no, you know, um, she's laura's been with me since 2020 and um, I believe For 2019 I can't remember it to be honest. Um but Not saying anything about american workers or anything, but you know what I what I've realized about her is I mean, she's a hard worker or dedicated. They want to do a good job Um, I paid her very well. So initially the whole idea behind it was Let me bring on somebody that is affordable, right? And then um as she went through and improved herself. I mean How much can I really pay for freedom? right So, yeah Yeah, and she you know, I'm providing her with a very good living as well. So No, uh, well standard of living over there is quite a bit less too, isn't it? Yes, so if you're paying good money for here over there, it's amazing Yeah, yeah We maybe we should all move to columbia. Do you ever think about that? I mean I do believe that's part of why maria moved over to spain is because cost of living is so amazing I think that is part of the strategy. Yeah, definitely a big piece money goes a lot further It does Yeah, I mean and she's been able to get her own house. She's been able to buy a car I mean, so all this stuff she never had any of that, you know until she started working with me And now she has all these great things that You know, yeah, but she's learning how to speak Spanish She speaks both actually her her her dad worked for um, the u.s. Embassy or Here in the dc So she spent a little bit of time her childhood in the dc area But she is particular to columbia. So she moved back there and said don't like america So usually you don't hear a lot of that. Oh, hey, michelle Have you guys talked about uh at all about what tina's doing new these days? No, we haven't got to that part yet. We were just kind of building up to Basically, she got rid of her day job and had a lot of extra time on her hand. So What do you do with all that extra time tina? You create software companies That's fun, isn't it? No, you do not everybody. Well, actually you and tom both, right? Right, you get bored and you're like, what am I going to do? I don't know and honestly It is what happened. I mean, I found myself going What am I going to do all day, right? Because literally these two ladies are running my maid service business and I mean, we all know the grind of the maid service and making sure that it's successful and you know paying the bill and all that stuff I I sat around and said what am I going to do and um, the gods on his truth is I uh am single and I date And typically every every time before I go out with someone I'll do a quick little google search and see what I can find on that person and it ended up finding um This this person that I wanted to go out with had a credit card fraud and identity theft And I thought whoa thank god I didn't go out with him, right? But then I started thinking like Why aren't more people doing this right? Why isn't there more companies out there and the more I researched the more I realized that There is there are services out there. Um, you've probably heard of like been verified and truth finder Maybe not because you guys don't do online dating or for those of us who do It is out there and um So I just I started doing more research, you know, if I'm not anything I'm a research geek and um I just started digging more and more and I realized that um There there isn't any software out there that does it but I know that public records is public records, right? So this is where the information comes from if you guys don't know Anytime you get arrested or a transaction happens. That's considered public records like you buy a house or Start a business it gets recorded into public records and that access falls under freedom of information act And it's accessible to anybody, right? The key is how do you get accessibility? through all of the states right so um, so I decided to create a software that would pull this information all together So that if somebody were to go out on a date they could do this quick background check and find out if the person had a criminal under background check Well, what I Realized while I was creating it is why would dating companies like match.com or whomever Want to sell my software to their end user, right? Because it kind of is like Hey, we want you to use our our online dating service, but be careful because this person might have Right a criminal So I thought maybe I don't want to do that So then um, I started digging more and you guys know that my background was an hr So I started doing more statistic search through Bureau of Labor and statistics to find out like Where does workplace violence happen? Right? Where where is the most? amount of workplace violence happening in america And I realized that it's in the home services industry that includes home health care Um, unfortunately, there's not enough numbers for like construction workers Made service workers those numbers just just don't show up in the stats but where it does show up is in health care and Most companies are very familiar with employment background checks, right? So When we bring out a new employee We're going to do an employment background check to make sure they're safe because we have a duty under oh should To keep our employees safe So they can get that background check So if you weren't used to kind of turn it around flipping it on its head and doing A background check on the person that we're going to see in their home, right? So we know from covet that there's more people working at home We know from covet that there's more people getting services in home, right? Whether it's Walking your dog getting your groceries delivered Whether you're doing uber or any of those things More people are getting services done in home Now your chances of some type of attack happening is going to be on the rise So I created the software. We primarily target um health care and realtors, but we also um can work in any home service industry So you can do insta car or you can do Rover which is the dog walking um company, but anybody who sees clients in their home Can use our software to do a background check All right, so let me make sure I understand so I could sign up for your service because I know that I'm going to have Service people in my house or you know, I'm going to have I'm going to um take an uber I'm going to Have the the people that deliver food. I can't remember what they're called It's hard to remember me coffee anyway and and so I would how would I get their information like uh how to get the information about like their name So I'm going to bring it just a little bit less for you. So um, let's hypothetically think that you own a cleaning company, right? Okay, hypothetical Let's hypothetically think that You have clients coming in right and this person's name is john smith And you know john's address is 123 anywhere street So in my software, you can type in john smith with his address and his phone number And then you can pull the public record information to see if he has a criminal or sex offender background check Ah That makes sense. Yeah, so I could feel good sending my employees who are now solo Right when there were teams it wasn't as big of a deal, but now How many companies have gone to the solo? model because You know of covet and everything else. So it's the most efficient way to do to operate your business, right as a solo and What's interesting is during this whole thing and creating the software is what I've realized is so so there's a new term out there It's it's no longer solo. It's called loan worker Your loan worker That sounds so much worse It's almost like I'd rather say solo, but they yeah, the new term out there is loan worker But what I'm finding more and more is that There's more industries that are taken on this um proactive and reactive strategies to Minimize the risk of workplace violence and work and by workplace violence I'm I'm doing a global coverage, right? I mean it could be somebody pulled my hair to Somebody really got raped, you know from their from their Patient or client or whatever whomever that person might be But there's now legislation in hotels, right? I don't know the number of states or but there's probably 10 And it's not always states. It's like different municipalities too. Like I know in Miami dave county If you own any type of hotel there you have to have a panic button for every employee there has to have a panic button on that person So that if the maid goes into the room of the guest and that guest does something They can push this button and it's going to geolocate them So they they have that reactive piece, right? So we're doing more the proactive piece so client guard software the name of the the software that I started is partnering with these other organizations To be able to do a two-fold, right? So you're going to stay at a hotel I got your driver's license. We're going to do a quick background check on you We got the proactive piece down and then the reactive pieces if something happens they can press a button Yeah, all right, so I love that I get all that so what happens you get um So let's say I run a background check on john smith, right and comes back Oh, not good. What what exactly do I see? Do I just see like simple assault or do I see? Because i'm thinking that a lot of people have things on their There might have things on their criminal background that I might not want to Um Disqualify them from being a client But does it does it give you specifics? It does it does and um, I can pull it up as well. Let me just go see if I can grab this and I can actually Awesome. Yeah, cool. Um What was you what that court has put in? So without getting too deep into all of that, um And I'm just going to take this and make sure I know my um My developer was doing some work earlier. So I want to make sure I can give it to work And while you're doing that I'm going to drop the url to your website. It's client guard ink dot com. Yep Uh, I know I I know when you were trying to think of a name That you weren't coming up with a lot of good stuff, but I love what you landed on. I think you're a client guard Yeah, I like it a lot. Yeah, really good. Yeah um So I'm just gonna share this with you guys All right. Can you see the screen over here? Not yet Okay, tom can make it come there it is like that Huh, I like that brandy I you I wonder why I suck with the red white blue, right? Um, so what I did and I can jump back out but what to answer your question Yes, so I typed in this person's name jerald palermo Okay, and um when i'm done going through this I can jump back out and show you How I actually pulled this information, but here's the description right here So this person has consumption of alcoholic beverages on bender premises Right, and then this disposition tells you what happened with it adjudication with health. Okay. Um That's pretty specific It is yeah Yep So this is battery, you know domestic battery. It tells you the source is coming from florida Tells you the offense date and again the disposition if there's any descriptive information It's going to be here under, you know, hair height scar skin tone, etc. Yeah, same thing with a photo Yep But what I wanted to show you is the reason I brought this person up is because this person is actually a sexual offender So he's registered in the in the sex offender um registry And one of the things I hear a lot Is oh My person is so old. They would never right. Yeah I it's so crazy Like how often I hear that you can see that this gentleman was born in 1935 The offense happened in 2003 Here gives you his descriptive factors get gray harry weighs 177 pounds and here's his photo um He's an old guy He's an old guy. He's an older than you Not gonna touch it But at least I said he does look older than you tom come on now No, it's nice Yeah, okay, so Uh, I can see that this would Um be definitely useful right to be able to see this um Gosh, I wonder so tell me a little bit about this tina. So obviously you're using this in your company How often are you finding something on someone's background that makes you go? So you don't find as much as you think you would right? I love that. That's the best Thank you That's the good news, right? But when you find it you go, oh Yeah, right, but some of it is like, um Interesting stuff, right? Some of it is just like it's just public record information Maybe somebody was driving with no driver's license and it showed up, right? Yeah. Um So some of it is just non useful information But I feel like in In our industry in the maid service industry I mean healthcare is a little bit different, but any type of home service You really want to know like do they have battery? Do they have sex? Yeah, we have any type of like anything physical I want to know anything physical and and the other thing about this data Is that it pulls all of this information? So it pulls criminal sex arrest warrant most wanted and patriot list So you can choose also. So if I don't want to see all of that So I'm thinking I might want to only see like criminal sex offenders And most wanted is that like the most wanted list? It is okay. Yeah, and that one I might not want to see all of that Only because I don't want To uh to feel influenced by things that I shouldn't feel influenced by you know, I mean There's a there's an arrest for something if we haven't if it's not criminal It's not a sex offender. It's not the most wanted list right well You have a good point, but um A lot of I didn't know this until I until I created the softwares I didn't know there's a difference between arrest and criminal So an arrest is I could be arrested 10 times for for domestic battery, but never convicted For whatever reason maybe Maybe my morning is really good and I just keep paying him to delay delay delay Uh, yeah, that makes sense Right. Yeah, and then the patriot is a little crazy, right? So So patriot is um terrorist So is your person on a terrorist list? Right, so I know Nice. All right. So you may not find criminal an arrest, but you might find That he's a terrorist or she's a terrorist, right? It's on the list or on the list Yeah, right Once you find that information now you have a duty, right now you have an obligation to record it because you found that person Yeah, but um, I just hit all Right because I just do them all But I I want to show you how I'm finding a lot So I guess that sort of um says it's okay to hit all you don't have to worry that Every third person is going to have something and now I have to make a judgment call. Is this thing okay? Is this thing not that bad? you know Right And it is good that you find like you find less than more, right? It's kind of like makes you feel like better about America So all of these categories I guess are kind of on the the criminal side Do you I mean, I guess you could you pull information from the civil side, you know to find out You know, do they have a habit of suing Their home service providers do they have they been sued because they don't pay their bills stuff like that So we have another um portion that we are working on right now for Real estate agents and we call it asset information So it's going to show if this person has bankruptcy lien judgment It's going to show any any assets that they own if they have a federal ID number if they have a dba um, it will tell you if they have a pilot license if they um If they if they have a gun license military background so anything that is government Okay, yep anything that's under freedom of information or public records So we're working on that more for the real estate agents because you can imagine if i'm selling my house and I have You know 10 liens In my you know real estate agent wants to make sure I can You know sell the house with and pay off those liens with the proceeds I want to know that ahead of time until before title gets to it, right? Sure, yeah, but you can also use it and in our industry in the maid service You can also use it in home health care because some of those Um clients are private duty, right? So if they're paying out of their own pocket We want to know how many liens judgments bankruptcies do you have and do we need to do like a deposit or whatever, right? Do I want to get paid up front? Right exactly. Yeah, because I mean none of us have ever Not been paid by our clients Right So I'll just show you this real quick just to show you how fast the information comes back But um this person roger karson. I put his date of birth in here And then I can talk to you a little bit more about um data points as well It feels so weird um that you're doing this right because we're so Like I feel like it's so ingrained in me anytime. I'm putting anybody's name Anywhere like on the computer I you you cross it out You don't let anybody see a name and not only are we showing a name. We're showing some like heavy stuff But I mean it is That it's part of the public record. It just feels so Strange It does Yeah, I know and So there's a couple um I agree with you it does feel invasive But man if I'm gonna date somebody I want to know this Yeah, right or if I'm gonna If I'm actually yeah, if I'm sending a 21 year old young gal into a home I'd kind of like to know if there is something scary on somebody's record, you know, I just Not knowing Gives a um Gives me a fault sense of security That I and I know it's a fault sense of security every once in a while I think about it and then I'm like well no options but option right right um, but yes, it does feel a little invasive and And this is so the interesting part about this list is that everybody's familiar with employment background, right? Yeah, and and I'll be clear The date where they're we're employment background companies where they're pulling their data from i'm pulling my data from the same exact place Right. It's just they fall under FICRA or fair credit reporting so We can pull this information because we're not renting We're not ensuring and we're not employing the person So my software cannot be used for those three things renting ensuring Oh, okay. That's good to know. Yeah Put your employees through here No, you cannot put your you'll have to do a background check on your employees. Correct. All right. You need you need Their permission if you're pulling this information for those three use cases. That is correct Yeah, but if you're checking out a person you have a date with this Saturday, you don't need their permission you can Right Do all the research you want Yeah, this makes it easy This makes it easier. Yeah, because here's what I learned through the process as well So I'll I'll keep going back to employment backgrounds because we're so familiar with it. So Let's say I want to hire this roger karson, right? Yeah, and roger now lives in Orange county of florida, which is where I'm located, right? Yeah, so I would know this because I'm just a research geek, right? I would know to go into my local public records orange county florida and go type in his name I know that there's public records there and I can pull up if he has any records in orange county of florida So the question is you know how we fill out the what's your last 10 years of addresses? On the employment background form. I don't even know if it's 10 years anymore. Maybe it's seven. I don't think it is but So they need to know where else you lived Hypothetically so they can confirm that that's you, right? Right. So so they need to know if so if roger is here in orange county but um, he used to live in South carolina First of all, how am I going to know that right? I'm not And I'm not even going to know where to go and look so if he committed a crime in south carolina But now he lives in orange. I'm not going to know the difference. You have no idea. Yeah, he's going to show up as You know clean as a whistle. Yeah, so um This this uh software client guard software pulls data from all 50 states including forterico and dc So we can capture anybody in the u.s. We we have 99 of the nation's criminal information Wow, it's an international database. Wow Yeah So in this case this guy was doing something fraudulent with credit cards in orangeberg south carolina This is the guy I wanted to date tom Yeah Simple larceny not guilty bench trial Yeah All right. So what do you do you got not guilty? Right, so he was not not guilty So do you just did you date him then since he was found not guilty? Well, that's what I'm wondering about right that that's where I'm like Do you say well I went to client guard software and pulled your background check and I mean Or are you just kind of I told him I did a background check on him. Okay. Yeah They usually don't like it when you say that so you should you know People don't do that up front. Hey, I'm gonna pull a background check on you. Are you still You still want to go out? I say this up the time the money the energy Yeah In another, um, you know like my daughter does dog walking through rover. Have you guys heard of rover? Yeah So of course I did the background check on my daughter, right? Yeah, so she'll call me up and go Hey, I'm going to take care of this family's dog. Can you do a quick background check on them for me? Right, so I want to know is she safe Yeah, where's your baby girl going? Right. She's going to somebody's house. I have no idea What the address is where she's going how long she's going to be taking care of this family's pets I just want to know that she's you know, I've done my due diligence. I've done my proactive piece to it Yeah Yeah Okay This is this is cool that you actually put this whole thing together Tina and man, I see that you put I know you were like This amazing idea Go to figure out how to do it. It seems like it that was such a short time ago Like I don't know all this in such a short amount of time. I guess that's the whole not having a job thing Right. I haven't really had a job. So I've had to get a job and this is what it is. So Yeah, we've been um, we've been going out to trade shows and everything and just you know trying to get As soon as we tell people that it's not an employment background check It's for the the patient or the client. They get it. They're like, oh And most of the people sadly In healthcare, most of the people That get it are the ones that have had some type of attack, right? So either they I know Yeah So the statistics in healthcare is like 80% like if you're in healthcare, you have an 80 chance of having some type of attack done from a patient Which is crazy. Yeah, that is crazy And I guess home health and you know, there's so many different variations of that That's huge industry and it's just getting bigger, isn't it? It's it's growing like crazy, you know I mean the hospitals want to keep the patients out of the hospital and keep them in home and a lot of people want to Have services done in their home. I mean, you're you're more comfortable there. You feel better at home. Yeah But it's um Just COVID changed changed what we know, right? I mean more people are working from home more There's so many in-home services that are happening. I mean with the with the maid service and you know, home health care, I mean We all know that there's not enough people, right? There's not enough people to get out there So this is just one other little tool that you could use for recruitment and retention Hey, you know, so our healthcare companies if they're going to work for one of three companies And they all offer the same benefits the same pay Same job. The only difference is one company does a background check on their patients or their clients and another one doesn't You know, it's just a different little value add That these these other companies are adding to say we care about you. We want to protect you. Yeah We're going to be proactive and make sure that if the person So I think I started talking about legal stuff earlier, right? So I started I started going on that path and I forgot where we're going with it But I remember now is that um So from a legal standpoint Because it's public information and it's freedom of information act If you run a background check on someone nobody has to be notified Right. So it's just like doing a google search on roger karson. I don't have to notify roger that i'm doing this It's public information So Oh, yeah, keep going keep going. Sorry. Yeah, and then let's say I did find something on roger karson Listen, it's domestic or rape in the third or whatever. Maybe it's something more severe, right? Yeah, then the question comes down to Do I have to service Roger karson, right or can I decline services? So let's just let's do the hypothetical. It's a maid service Well, you can decline service to anyone for any reason with the exception of title set, right? So title seven is just the protection under um the government with uh relation to age creed sexual orientation That type of stuff. So you can't see in order roger karson because he's A male Right, right. Um, but you can say no to roger karson because he has domestic violence And you just don't want to service him So you can say no um But you don't have to tell him that that's why No, you don't have to tell him anything, right? You could just say Thanks, but no, thanks. You don't have to say your background check. You don't have to say anything Right, that's correct Oh How's that conversation go though? I'm curious, Tina. So you've had at least a couple of these I'm assuming So we tend to um, tell a white lie Right, and you just say, you know, I'm sorry. We're not servicing that area any longer Or you know, we don't have enough staff to service that area Or you know That's basically it Okay, yeah I'm I'm just wondering the the the pros and cons of Being transparent with this like up front like on your website, you know part of our standard processes Then we run up We run a background check on everybody You know somebody works here. We do a background check or before we provide service to a new client If you do a background check and it's in the best interest of all parties and You know I'm wondering from a from a you know doing You mentioned it as a recruiting tool. I'm not necessarily a recruiting tool, but you know as a as a as a way to So to create more value for your your workforce if they knew that up front would that make you A more attractive employer And even from a consumer standpoint, you know when I So, yeah, I I I want to get service from a company that cares enough about their employees That they would take that staff and they can run a background check on me because You know, maybe I have a speeding ticket or two, but well, so why You know, it's funny you mentioned that time because when I first launched the business I have about 9,000 names on my email list for my maid service company And I did an email blast out to them saying that I started this this background Company and one of my clients wrote back and said, okay Do you need to do the background check on me? Like what information do you need for me? And I was surprised right because I thought it was going to come back of like Yeah, you know the feeling invasive or whatever, but no, she was like, okay What information do you need for me and to your point? I mean I don't think it's a bad thing, right? I mean it's public records for a reason I mean, it's there I do think some people even though it's public records They don't want people to know Even if it's something mild, I think that some people would not want you to know that They had five speeding tickets that they haven't paid yet Some people some people might not but Some other people would find a heightened sense of security is like Wow, I trust these guys, you know I even have a higher level of trust in in this company now for for for doing that I And all your imagination can go on in terms of you know, they'll never steal anything and they probably have really good procedures And they're gonna do awesome work. I'm really more excited about doing business with them because they are that far or that rigorous They're going so far above and beyond Yeah, I would be excited. I would say hecky. I do a background check on me. I love the idea I know that you're going to take good care of me. I would see it as a plus Right I'm weird. So, you know, I see Tom and I do believe that a lot of the high seas I I love this idea for the high sea customer because the high sea customer Is not comfortable having people in the house and random people in the house But bringing in this additional level of security I can really see how that would give that high sea customer a feeling of They go above and beyond They're they're doing a lot more than they have to do This is the company Because being the high sea person, you know, you're you're skeptical and it's like, yeah, everybody says it But who's actually doing it? Is it real or not? But taking it to this level is like Whoa, this is serious and everything else seems a lot more real if you're taking it this far Yeah, yeah, and I think, you know um For me from a personal level, I just want to make sure I'm doing everything I can To keep my people safe, right? I mean, we all remember when we first started our cleaning businesses going into people's homes and having that Just a little bit of an uncomfortable feeling if not knowing Where are we going? Whose house are we going into? Do I have to go out down into the basement? Right? And and we still to this day have to tell every single person that works for us Hey, if you don't if you just get a bad feeling it's okay to just not go in, right? Okay, just You just get a bad feeling this that's good enough And because we've all been in that situation too when we're going out and doing you know back in the day in home estimates I remember one house. I I didn't go I got there and I was like, yeah I'm not going in there And I called them called Tim and said, yeah, I don't want to go in there He's like don't do not go in there make an excuse and I'll go back with you tomorrow if you really feel like I was like I just don't want to clean here ever. I just don't like it It's so funny because back when I when I first started my cleaning business 2008. I mean it may have been like, um Right, yeah 2009 I remember like You know, this is when people really weren't working from home yet Everybody still kind of had the brick and mortar, which probably a lot of people do I might just be that anomaly out there that doesn't have the brick and mortar, but Um, I remember saying to the lady that the cleaner that was coming to my house to interview I said, listen, here's my address if you want to tell your husband like where where I live I want you to know I live in a raised ranch So it you know, it's partially like underground, but I mean I was like I know there's nothing wrong with me Yeah, but I wanted her to make sure that she could tell her family members that she was safe and going to be okay You know, this is where you're going if he wants to drive you here. He's more than welcome to come in or whatever and it's um I mean, you just never know right I really really really like the idea that The people that are going to be attracted to your business also Are more of the people that you want to to work for that you feel more comfortable Sending people out to if anybody doesn't like it Somebody says something along the lines of yeah, I really hate this. This is terrible. It's discrimination You know all the different things that they say I would rather get the high seat client that's nervous Nellie Instead of you I don't favor with the nervous Nellie Because you just never know That could be a tagline for for for this. Why do you want to do this because you just never know you just never know Yeah, you know, that's great tina. That that's a great tagline right there. You need to use that Yeah, good job. That's good Right now. We know before you go. No, he's expecting royalties. No, no, we're good Benji's joining us. I haven't seen benja in ages. Good to see you Since before she had that baby who is no longer a baby. Look at that tom. Yeah, that's how long it has been since we've seen her It's been a minute hasn't it? It's crazy. Yeah. Hey, benja. Good to see you. Gary's here, too Gary rocks Uh, yeah, uh, I think this is kind of amazing you've done a really great job here Tina I I can see so many different ways of using it and and also not not ways of using it so much as ways of using it as a Benefit, yeah to to our companies Wonder to it would be interesting To to do some focus groups, maybe or just try to informal surveys I'm I'm thinking that a meaningful number of of consumers on the residential cleaning side would See more value in the company if I'm looking at three different companies and one of them does this that Might might be a big plus Yeah pushes over to the other side there um, you know, I'm wondering too if So my daughter has out through her company. They have a lot of safety data right, um, she works for a security fencing company And so they're constantly pulling security data because that's a big piece of what they do And I I can't I don't remember the numbers, but I know there is an uptick in A violent crime person to person uh since covet And I'm just curious how much of that is Like in in in the home I wonder So most of it The data that I've seen and and it'd be great to hear what your daughter has to say Everything that I've seen um is around For anything in the home is home health care Yeah, there's this huge focus on home health care Like they're they're trying to pass a bill that will make it a felony If there's any type of attack on a on a health care worker like nurses and doctors and things like that so In 2020 there was 1.5 million attacks on home on health care workers with 392 deaths So that was 2020 data, right? Yeah number that uh out of that one and a half million what the number is for home health care I don't know it doesn't break down in bls Um, and those are just the ones that are reported, right? Yeah Oh, see yeah, ben just says that right Why wouldn't they put on a background check on it on you, right? I want to know who you are Like you're coming to take care of your children, right? Yeah Yeah, that that makes good sense. I don't think I ever would have thought of that actually I'm positive that I never would have thought of that. There's just no way I ever would have Um, but it makes so much sense now that you're saying it. I'm like it makes such good sense Thank you yeah Unfortunately, we live in a world where and and uh, I can't remember if tom or list said it about kovat kovat has made the number of attacks On workplace violence attacks go up exponentially, right? People are just a little bit more on edge I think we're starting to see that weighing off a little bit based on the statistics But I mean the hospitals alone are are in horrible shape with with the attack from patients, but um kovat really really made people on edge Yeah, escalated everything Well, how how does the pricing work tina? Yeah, so right now we have um We have three different tiers. It's all subscription based so it's month to month people can cancel at any time So we set one to 25 searches. So it's by the number of searches you do, right? So one to 25 searches is 59 99 a month And then um 26 to 50 is 99 99 a month and then we have um Uh enterprise package where if you're if you're gonna do more than 50 searches We'll we'll talk to somebody and see what the best pricing is that we can get them But about 250 a search or less Okay Yeah, uh that that is do we have do you have a website that we can oh, it's right out there I see a client at rdb.com. Yeah, I dropped the link. I dropped the link in chat Thank you, tom Yeah, that's awesome. Yeah I I know that I have a Somebody in one of my circles that had reached out to me And you know, I wasn't making the connection here It was like I love this service that we use he uses they use one of the realtor Services, you know and they got it. They're like this is an amazing service. We like to run Run the checks on every single one of our clients Yeah Yeah It's it's funny. I mean it's just I mean it's interesting if you really Look at how technology has changed how we do everything and like how we run our our cleaning businesses And if you look at it like 10 years ago, even five years ago versus what we're doing today I can really see this as being something. It's it's new. It's a new concept It's a new paradigm and a lot of people in the cleaning industry are like, well, gee, I've been cleaning homes for a long time I've never done this. I don't know if I really need to be doing this or not But I can see once people really start thinking about it and understanding You know the risk of the benefit Especially if you can can can rationalize that this is actually a marketing tool as well as a security and safety tool That this kid this could be common. This kid could could you know five years from now? This can be the norm Yeah, I mean, I don't know if you guys have um have ever had any of your Potential employees like when you're interviewing someone say, oh, I'm gonna be the only one going in I don't really feel safe doing that Right. So they don't want to go because they don't know whose house they're going into So, I mean, it can be used as recruiting Right. I mean a lot of our health care agencies are using it for recruiting tools just to make them a little bit different Well, they still can right before everybody else and help those sides up Well, I was doing a one-on-one coaching at a business in phoenix And they were running into a problem where because they still do um in home estimates for their larger homes and they have a lot of larger homes there and She she was running into a problem where they didn't want one person or the person didn't want to go by themselves To go do the estimate they wanted to take somebody with them And nobody felt comfortable going alone To do that. So same same thing, right? I mean if you're gonna go do an estimate On somebody's house, then I I can see how this makes perfect sense Just like I was saying earlier, right? And it is a weird thing You do get a false sense of security, but in the back of my mind I know You know, like the odds are not with you at some point At some point it's like The odds are just not here, right? I uh something So I I need to not be messing around with this. Yeah. Yeah Oh Super smart super smart Thank you. Oh if We want to know more about the the product and how it works and how it could be Used within our cleaning business. I mean we go to your website. You've got the pricing and everything there Uh, how does one actually sign up for your service? Can they actually buy it through your website? Yep, they can sign up right online show us Take us there, you know Because the thing that I another one of the things that I really liked it. Dang that was easy It was super fast, right super. I thought it was going to be one of those things where You put the person's name in but um, oh wait, you did have birthday. I know you had address, right? So So so let's talk about that for a quick second. So this is the pricing page, but yes on the data So it's like any database, right? The more um, the more data points you have the better your results are going to be Right, so imagine we're going You know the entire country. We're searching their database, right? So you can do first name last name And get results, but I don't know what your results are going to really be right wild. Yeah In mate service, we're most likely not going to have a date of birth But you are going to have something else that we can pull either an address a phone number We'll have an address for sure and a phone usually maybe a cell phone Yep cell phone we could pull cell phone records are not as accurate Like the most accurate is first name last name date of birth, right? Yeah, but you don't need it But if you're doing this part of your branding and if you're doing that to build trust with potential client you could Ask them And you're going to lose some people. Some people don't know that's weird. I don't want that or I don't want you to see what's on You know my my record, but For every one of those i'm just wondering If more than one of those would sign up with you that would maybe do something else because They trust you more Yeah, I really like where you go where you you've mentioned that a few times Tom and I like that because it really lets that it lets your client know that you care about your employees, right? You're telling them listen Tom, I don't know you from adam So I I want to make sure that my people are safe. So I'm gonna I'm gonna check you just to make sure I think it's more than that. I think it's more than that Um that you care about your employees. I think it is I think for a lot of people it could be just That's how vigilant they are this company is so much more vigilant than Any other company they take it seriously like in a big way So I don't have to worry because of that if you care about your employees that much You just care and you care about everything and you would care about my service too Yeah, right. Yeah, you really take it seriously This isn't just this isn't just a fly-by-night company. This is like the real deal here Yeah, benja benja says she'd pay more that she'd like that as a meticulous company. I agree. I I think it would be worth rolling the dice on you know and Man, I don't know It would be it. Well, you're you know, you you love doing research Tina, maybe you could figure out, you know through a focus group or Some way of doing some maybe testing maybe um I have a hunch I have a hunch that you could get higher conversion rates with with customers if This was part of the package Yeah, yeah Let's also use your company to start. How's that? Okay, well we can we can have that discussion Um, yeah, really I need to you need to teach you need to teach me how to be that absentee owner. I'm working on that I don't teach you Honestly, you sit around and go, hmm What am I going to do next? You have to start your company Yeah, he's he's got a little bit of stuff going on. I Think not. I don't think I am sending it over to my office right now Oh, thank you. Liz client guard, ain't Yeah, and I'm just going in here So Here's the here's the order form. You just go in here put your information in You're signed up And like I said, it's month to month. So if you decide you ever want to cancel or whatever you can um, one of the questions that people ask is Should I run it on everyone? Or just some people And I say it's dangerous just to run it on your gut feeling Right Because I want to run it on that old guy No, exactly right Yeah, exactly So if I say if you're gonna if you're gonna do it you just You just do it on everybody, right and does seem smart policy going forward Yeah, it does seem like the smart way Can you believe it's the top of the hour? Can you believe that? It doesn't seem like an hour does it Liz. Oh wait, it has For some purpose. No, what an hour. No, I think we should go another five minutes Because we have so much more stuff to talk about. I always think we should run Um, a check on that guy tom stewart. What's your address tom? No need no need for that You know, yeah, thank you. Thank you for joining us And this is I my head's off to you because this is unique and innovative and next level Yeah, it's it's It's a concept that when you hear it the first time it's like, yeah, I don't know. I've been doing this for You know a long long time. I don't really know if that's necessary. Yeah Keep keep telling the story. I think the more people hear this the more it'll start making sense Thank you. And you know, it's gonna happen We're you're going to get more stories of people that are gonna say Dude, I had no idea this guy I put his thing in there and this is what popped up You're gonna get more and more of those stories and I'm gonna be like I would have gone there. Dang it. No I don't want to that's what's gonna happen. Yeah Yeah, all right So we're gonna call it a wrap for today next Wednesday is Thanksgiving eve, right? Yeah So we're all going to be Doing whatever we're supposed to be doing So we're not going to be yeah, we're not going to be uh doing smart business moves next wednesday, but we'll be back Two wednesdays from today five o'clock. You should have worn our turkey head pieces today tom because we weren't going to be here next week Is is dineet here? Sure. She is Okay, I'm sorry dineet. We know had we been thinking dineet. I think she was the very first person on here today Oh, no, no, we'll get it for christmas. We'll get right for christmas. Yeah, we'll get right I'll be wearing mine on all my circle calls next week. So I'll make use. Yeah I'll just wear it to the office for the heck of it. Yay He'll take care Thank you. Bye. See you both