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atmAd Kelloggs Mini Max

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Published on Jul 2, 2012

Kellogs selected atmAd to help promote Mini Max, its first new kids' cereal since Honey Nut Loops 20 years ago. The campaign focussed on giving children a filling breakfast in the morning along with the inherent health benefits of high fibre wholegrain ingredients.

This key product led message targeted parents nationally at large format Tesco Extras and Superstores. Coupled with a half price introductory offer to entice parents to trial the product, the ad engaged with over 2 million Tesco shoppers across 680 different ATMs.

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