 Martin Waxman here, and I'm just taking a break from prepping my course on digital marketing strategy that I teach to master of marketing students as part of the Schulich School of Business to tell you why I chose Eric Schwartzman's digital pivot as a textbook for my course. Now, first of all, as all of you know, it's really difficult to find a relevant and up-to-date text that you can actually use for a digital marketing or a social media course, and Eric's book is just that. It's fantastic. It offers so many case studies and examples and takes you through all the various aspects of digital marketing and how to integrate paid, earned, owned, and shared media in a strategic and effective way. What I'm doing is I'm using the textbook as a way to spark some of the asynchronous learning in the course. In other words, what I do is I've created an online discussion and students will read the chapter and discuss it, and I'll be able to hear their takeaways and comment, and they'll be able to interact with each other as well. One of the great things that Eric did is he provided us with a question. So he recorded a question that he asked for each chapter to start off the discussion. Anyway, I thought the book was fantastic myself, and that's why I chose it for the course. I think if it's something you're considering, I would highly, highly recommend it. Anyway, any questions, feel free to reach out to me on LinkedIn, Martin Waxman, or on Twitter at Martin Waxman. Thank you for considering this, and Eric, thank you for writing such a great book.